A plumbing fixture showroom, Canada, 1921 A showroom, also referred to as a gallery, is a large space used to display products, entertainment or visual arts.

Marketing location

A showroom is a large space used to display products for sale, such as

automobiles A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as ...

furniture Furniture refers to movable objects intended to support various human activities such as seating (e.g., stools, chairs, and sofas), eating (tables), storing items, eating and/or working with an item, and sleeping (e.g., beds and hammocks). Fu ...

, appliances,

carpets A carpet is a textile floor covering typically consisting of an upper layer of pile attached to a backing. The pile was traditionally made from wool, but since the 20th century synthetic fibers such as polypropylene, nylon, or polyester have ...

apparel Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

. It is a

retail store Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

of a company in which products are on sale in a space created by their brand or company. A showroom can also be a space for wholesale buyers to view fashion merchandise for sale in their retail stores. Among the various forms of showroom, one has been increasing significantly. The guide shop model is a strategy that many brands found to be present in both online and physical stores. A guide shop is a kind of showroom where the client can try and feel the products and purchase them to have it delivered on his/her home. Fashion stores are adopting the showrooms such guide shops for immersive brand experience and the vantage of no inventory in the stores. Also, their clients feel more confident before buying the product, decreasing the return rates. The world's most famous locations for a showroom, generally in the form of a

cluster may refer to: Science and technology Astronomy * Cluster (spacecraft), constellation of four European Space Agency spacecraft * Asteroid cluster, a small asteroid family * Cluster II (spacecraft), a European Space Agency mission to study t ...

, are the

Champs Elysees Champs may refer to: Music * The Champs, a U.S. instrumental music group * Champs (Brazilian band), a Brazilian boy band * Champs (British band), a British folk- and indie rock-influenced band * The Fucking Champs, a U.S. progressive heavy metal ...

in Paris and

Merchandise Mart The Merchandise Mart (or the Merch Mart, or the Mart) is a commercial building located in downtown Chicago, Illinois. When it was opened in 1930, it was the largest building in the world, with of floor space. The Art Deco structure is locate ...

in Chicago. One of the world's largest showrooms is the BMW showroom in Abu Dhabi. The biggest collection of showrooms is a car showroom in

Istanbul Istanbul ( , ; tr, İstanbul ), formerly known as Constantinople ( grc-gre, Κωνσταντινούπολις; la, Constantinopolis), is the List of largest cities and towns in Turkey, largest city in Turkey, serving as the country's economic, ...

called

Autopia Europia Autopia is a race car track Disneyland attraction, in which patrons steer specially designed cars through an enclosed track. Versions of Autopia exist at Anaheim, California and Disneyland Paris in Marne-la-Vallée, France. There was also an ...

Online Showroom

An online showroom is an online space where a business presents its products to the

customer In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for ...

s. The product presentation usually includes an image, price or

tiered pricing Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different markets. Price discrimination is distinguished from product differenti ...

, and product description. An online showroom can also have online ordering and/or online payment options. A business can host the online showroom on their

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

or create and host it on other platforms. In the online showrooms, products are usually combined into

categories Category, plural categories, may refer to: Philosophy and general uses *Categorization, categories in cognitive science, information science and generally *Category of being *Categories (Aristotle), ''Categories'' (Aristotle) *Category (Kant) ...

or collections, while the customer has several range options. The most common are ranging by price or by

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

. The online showrooms became more popular during the COVID-19 pandemic. While physical stores were forced to be closed, owners shifted their businesses online.

Entertainment venue

A showroom is a permanent enclosed space used to present a

performance A performance is an act of staging or presenting a play, concert, or other form of entertainment. It is also defined as the action or process of carrying out or accomplishing an action, task, or function. Management science In the work place ...

. Sometimes it is customized for a particular show; for example, the

Las Vegas Hilton The Westgate Las Vegas Resort & Casino is a hotel, casino, and timeshare resort in Winchester, Nevada. Located near the northern end of the Las Vegas Strip, it is owned by Westgate Resorts. It opened in 1969 as the International Hotel, and was ...

showroom used for the

rock opera A rock opera is a collection of rock music songs with lyrics that relate to a common story. Rock operas are typically released as concept albums and are not scripted for acting, which distinguishes them from operas, although several have been ad ...

Starlight Express ''Starlight Express'' is a 1984 British musical, with music by Andrew Lloyd Webber and lyrics by Richard Stilgoe. It tells the story of a young but obsolete steam engine, Rusty, who races in a championship against modern engines in the hope of ...

'' was customized by pouring

concrete Concrete is a composite material composed of fine and coarse aggregate bonded together with a fluid cement (cement paste) that hardens (cures) over time. Concrete is the second-most-used substance in the world after water, and is the most wi ...

ramps onto its stage area and in the seating area. Some showrooms are used daily, while others are only used when a performer is booked to perform. In some cases, a showroom is

lease A lease is a contractual arrangement calling for the user (referred to as the ''lessee'') to pay the owner (referred to as the ''lessor'') for the use of an asset. Property, buildings and vehicles are common assets that are leased. Industrial ...

d to a performer, who then retains all income rather than being paid by the showroom owner.

Temporary showroom

In fashion capitals such as

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

one can find temporary showrooms. These places can be rented on a daily or weekly basis. Some temporary showrooms are managed with the help of

event management Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. ...

agencies. Most are run and operated by in-house or contracted sale reps in that territory. Temporary showrooms can also be pop-up stores, which are short-term sales spaces.

Augmented reality showroom

Automobile manufacturer

Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as ''Auto Avio Costruzioni'', the company built its first car in ...

has recently introduced

augmented reality Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be de ...

technology into their showrooms, to provide customers with a more hands-on approach when purchasing a vehicle. Monday, 7 January 2019

References