Showco was a sound equipment provider of touring sound reinforcement equipment and services to the concert touring industry. It was based in

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

, United States. In 2000, Showco was acquired by

Clair Global Clair Global, or simply Clair, is a professional sound reinforcement and live touring production support company. It was founded by brothers Roy and Gene Clair, who went into business in 1966 after they were asked to bring their sound system on ...

. Showco was established in 1970 by Jack Maxson and Rusty Brutsche, and Jack Calmes, and is known for helping to pioneer post

Woodstock Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held during August 15–18, 1969, on Max Yasgur's dairy farm in Bethel, New York, United States, southwest of the town of Woodstock. Billed as "an Aq ...

-era

stadium rock Arena rock (also known as AOR, melodic rock, stadium rock, anthem rock, pomp rock, corporate rock and dad rock; ; ) is a style of rock music that originated in the mid-1970s. As hard rock bands and those playing a softer yet strident kind of po ...

shows by providing state-of-the-art sound equipment for famous acts beginning with

Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...

Three Dog Night Three Dog Night is an American rock band formed in 1967, with founding members consisting of vocalists Danny Hutton, Cory Wells, and Chuck Negron. This lineup was soon augmented by Jimmy Greenspoon (keyboards), Joe Schermie (bass), Michael A ...

and

James Taylor James Vernon Taylor (born March 12, 1948) is an American singer-songwriter and guitarist. A six-time Grammy Award winner, he was inducted into the Rock and Roll Hall of Fame in 2000. He is one of the best-selling music artists of all time, havi ...

. According to Brutsche: With Showco equipment and services, the star performers could count on reliable and consistent sound reproduction at different venues. Showco introduced such features as mixing gear and stage monitors to aid the musicians. The equipment was also built to handle rugged touring schedules, outdoor weather conditions and quick assembly and disassembly. Later forays into

stage lighting Stage lighting is the craft of lighting as it applies to the production of theater, dance, opera, and other performance arts.

led to the 1981 formation of sister company

Vari-Lite Vari-Lite is a brand of automated, variable-colour stage lighting systems. Their intelligent lighting fixtures are commonly used in theatre, concerts, television, film and corporate events. History Pre-history The origins of Vari-Lite dat ...

, Inc. The list of artists that Showco has provided equipment for is extensive, including

Jesus Christ Superstar ''Jesus Christ Superstar'' is a sung-through rock opera with music by Andrew Lloyd Webber and lyrics by Tim Rice. Loosely based on the Gospels' accounts of the Passion, the work interprets the psychology of Jesus and other characters, with ...

;

Mountain A mountain is an elevated portion of the Earth's crust, generally with steep sides that show significant exposed bedrock. Although definitions vary, a mountain may differ from a plateau in having a limited Summit (topography), summit area, and ...

;

Blood, Sweat & Tears Blood, Sweat & Tears (also known as "BS&T") is a jazz rock music group founded in New York City in 1967, noted for a combination of brass with rock instrumentation. In addition to original music, the group has performed popular songs by Laura N ...

;

Lee Michaels Lee Eugene Michaels (born Michael Olsen, November 24, 1945) is an American rock musician who sings and accompanies himself on organ, piano, or guitar. He is best known for his powerful soulful voice and his energetic virtuosity on the Hammo ...

Grand Funk Railroad Grand Funk Railroad (often shortened to Grand Funk) is an American rock band formed in 1968 in Flint, Michigan, by Mark Farner (vocals, guitar), Don Brewer (drums, vocals), and Mel Schacher (bass). The band achieved peak popularity and succ ...

; the Osmonds; Rare Earth; Cat Stevens;

David Cassidy David Bruce Cassidy (April 12, 1950 – November 21, 2017) was an American actor, singer, songwriter, and guitarist. He was best known for his role as Keith Partridge, the son of Shirley Partridge (played by his stepmother, Shirley Jones), in t ...

; Little Feat; The Band;

Wishbone Ash Wishbone Ash are a British rock band who achieved success in the early and mid-1970s. Their popular albums included ''Wishbone Ash'' (1970), ''Pilgrimage'' (1971), '' Argus'' (1972), ''Wishbone Four'' (1973), ''There's the Rub'' (1974), and '' ...

;

Genesis Genesis may refer to: Bible * Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of mankind * Genesis creation narrative, the first several chapters of the Book of ...

;

Eric Clapton Eric Patrick Clapton (born 1945) is an English rock and blues guitarist, singer, and songwriter. He is often regarded as one of the most successful and influential guitarists in rock music. Clapton ranked second in ''Rolling Stone''s list of ...

; Leon Russell;

Linda Ronstadt Linda Maria Ronstadt (born July 15, 1946) is a retired American singer who performed and recorded in diverse genres including rock, country, light opera, the Great American Songbook, and Latin. She has earned 11 Grammy Awards, three American ...

;

Carole King Carole King Klein (born Carol Joan Klein; February 9, 1942) is an American singer, songwriter, and musician who has been active since 1958, initially as one of the staff songwriters at 1650 Broadway and later as a solo artist. Regarded as one ...

;

Jackson Browne Clyde Jackson Browne (born October 9, 1948) is an American musician, singer, songwriter, and political activist who has sold over 18 million albums in the United States. Emerging as a precocious teenage songwriter in mid-1960s Los Angeles, he h ...

;

The Kinks The Kinks were an English rock band formed in Muswell Hill, north London, in 1963 by brothers Ray and Dave Davies. They are regarded as one of the most influential rock bands of the 1960s. The band emerged during the height of British rhyt ...

;

Commodores Commodores are an American funk and soul band, which were at their peak in the late 1970s through the mid 1980s. The members of the group met as mostly freshmen at Tuskegee Institute (now Tuskegee University) in 1968, and signed with Motown in ...

;

Guess Who Guess Who may refer to: *Guess Who (B.B. King album), ''Guess Who'' (B.B. King album), 1972 *Guess Who (Slim Whitman album), 1971 *Guess Who (EP), ''Guess Who'' (EP), a 2021 EP by South Korean girl group Itzy *Guess Who (film), ''Guess Who'' (film) ...

;

Nazareth Nazareth ( ; ar, النَّاصِرَة, ''an-Nāṣira''; he, נָצְרַת, ''Nāṣəraṯ''; arc, ܢܨܪܬ, ''Naṣrath'') is the largest city in the Northern District of Israel. Nazareth is known as "the Arab capital of Israel". In ...

;

The Average White Band The Average White Band (also known as AWB) are a Scottish funk and R&B band that had a series of soul and disco hits between 1974 and 1980. They are best known for their million-selling instrumental track " Pick Up the Pieces", and their album ...

;

Black Oak Arkansas Black Oak Arkansas is an American Southern rock band named after the band's hometown of Black Oak, Arkansas. The band reached the height of its fame in the 1970charting ten albums according to Encyclopedia of Arkansas. Their style is punctuated ...

;

Thin Lizzy Thin Lizzy are an Irish hard rock band formed in Dublin in 1969. Their music reflects a wide range of influences, including blues, soul music, psychedelic rock and traditional Irish folk music, but is generally classified as hard rock or som ...

;

Golden Earring Golden Earring (originally known as The Tornados) was a Dutch rock band, founded in 1961 in The Hague as The Golden Earrings. They achieved worldwide fame with their international hit songs "Radar Love" in 1973, which went to number one on t ...

; Robert Palmer;

The Moody Blues The Moody Blues were an English rock music, rock band formed in Birmingham in 1964, initially consisting of keyboardist Mike Pinder, multi-instrumentalist Ray Thomas, guitarist Denny Laine, drummer Graeme Edge and bassist Clint Warwick. The g ...

;

Yoko Ono Yoko Ono ( ; ja, 小野洋子, Ono Yōko, usually spelled in katakana ; born February 18, 1933) is a Japanese multimedia artist, singer, songwriter, and peace activist. Her work also encompasses performance art and filmmaking. Ono grew up i ...

;

REO Speedwagon REO Speedwagon (originally stylized as R.E.O. Speedwagon) is an American rock band from Champaign, Illinois. Formed in 1967, the band cultivated a following during the 1970s and achieved significant commercial success throughout the 1980s. The ...

;

Ted Nugent Theodore Anthony Nugent (; born December 13, 1948) is an American rock musician and activist. He initially gained fame as the lead guitarist and occasional lead vocalist of The Amboy Dukes, a band formed in 1963 that played psychedelic rock an ...

; Uriah Heep;

Willie Nelson Willie Hugh Nelson (born April 29, 1933) is an American country musician. The critical success of the album ''Shotgun Willie'' (1973), combined with the critical and commercial success of ''Red Headed Stranger'' (1975) and '' Stardust'' (197 ...

;

the Beach Boys The Beach Boys are an American Rock music, rock band that formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian Wilson, Brian, Dennis Wilson, Dennis, and Carl Wilson, their cousin Mike Love, and frie ...

; Lynyrd Skynyrd;

Bad Company Bad Company are an English rock supergroup that was formed in 1973 by singer Paul Rodgers, guitarist Mick Ralphs, drummer Simon Kirke and bassist Boz Burrell. Bad Company ''AllMusic'' Peter Grant, who managed the rock band Led Zeppelin, a ...

;

Freddie King Freddie King (September 3, 1934December 28, 1976) was an American blues guitarist, singer and songwriter. He is considered one of the "Three Kings of the Blues Guitar" (along with Albert King and B.B. King, none of whom were blood related). Mos ...

;

Alice Cooper Alice Cooper (born Vincent Damon Furnier, February 4, 1948) is an American rock singer whose career spans over five decades. With a raspy voice and a stage show that features numerous props and stage illusions, including pyrotechnics, guillot ...

;

Van Halen Van Halen ( ) was an American rock band formed in Pasadena, California, in 1972. Credited with "restoring hard rock to the forefront of the music scene", Van Halen was known for its energetic live shows and for the virtuosity of its lead gu ...

;

Peter Gabriel Peter Brian Gabriel (born 13 February 1950) is an English musician, singer, songwriter, record producer, and activist. He rose to fame as the original lead singer of the progressive rock band Genesis. After leaving Genesis in 1975, he launched ...

;

ZZ Top ZZ Top is an American rock band formed in 1969 in Houston, Texas. For 51 years, they comprised vocalist-guitarist Billy Gibbons, drummer Frank Beard and vocalist-bassist Dusty Hill, until Hill's death in 2021. ZZ Top developed a signature sound ...

;

Bee Gees The Bee Gees were a musical group formed in 1958 by brothers Barry, Robin, and Maurice Gibb. The trio were especially successful in popular music in the late 1960s and early 1970s, and later as prominent performers in the disco music era in ...

;

Wings A wing is a type of fin that produces lift while moving through air or some other fluid. Accordingly, wings have streamlined cross-sections that are subject to aerodynamic forces and act as airfoils. A wing's aerodynamic efficiency is expresse ...

;

Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained worldwide fame with the Beatles, for whom he played bass guitar and shared primary songwriting and lead vocal duties with John Lennon. One ...

;

The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...

;

David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...

;

The Who The Who are an English rock band formed in London in 1964. Their classic lineup consisted of lead singer Roger Daltrey, guitarist and singer Pete Townshend, bass guitarist and singer John Entwistle, and drummer Keith Moon. They are considered ...

;

Prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. Th ...

;

Julian Lennon Julian Charles John Lennon (born John Charles Julian Lennon; 8 April 1963) is an English musician. He is the son of Beatles member John Lennon and his first wife, Cynthia, and he is named after his paternal grandmother, Julia Lennon. Julian i ...

; Bob Seger;

Diana Ross Diana Ross (born March 26, 1944) is an American singer and actress. She rose to fame as the lead singer of the vocal group the Supremes, who became Motown's most successful act during the 1960s and one of the world's best-selling girl groups o ...

;

Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress, and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreog ...

;

Reba McEntire Reba Nell McEntire (born March 28, 1955), or simply Reba, is an American country music singer and actress. Dubbed " the Queen of Country", she has sold more than 75 million records worldwide. Since the 1970s, McEntire has placed over 100 single ...

;

Vince Gill Vincent Grant Gill (born April 12, 1957) is an American country music singer, songwriter and musician. He has achieved commercial success and fame both as frontman of the country rock band Pure Prairie League in the 1970s and as a solo artist ...

;

Alan Jackson Alan Eugene Jackson (born October 17, 1958) is an American singer-songwriter. He is known for blending traditional honky-tonk and mainstream country pop sounds (for a style widely regarded as "neotraditional country"), as well as penning many o ...

;

Clint Black Clint Patrick Black (born February 4, 1962) is an American country music singer, songwriter, musician, and record producer. Signed to RCA Nashville in 1989, Black's debut album '' Killin' Time'' produced four straight number one singles on the ...

;

George Michael George Michael (born Georgios Kyriacos Panayiotou; 25 June 1963 – 25 December 2016) was an English singer and songwriter. He is considered one of the most significant cultural icons of the MTV generation and is one of the best-selling musici ...

;

INXS INXS (a word play, phonetic play on "in excess") were an Australian Rock music, rock band, formed as The Farriss Brothers in 1977 in Sydney, New South Wales. The band's founding members were bassist Garry Gary Beers, main composer and keyboar ...

;

Phil Collins Philip David Charles Collins (born 30 January 1951) is an English singer, musician, songwriter, record producer and actor. He was the drummer and lead singer of the rock band Genesis and also has a career as a solo performer. Between 1982 and ...

;

Mick Jagger Sir Michael Philip Jagger (born 26 July 1943) is an English singer and songwriter who has achieved international fame as the lead vocalist and one of the founder members of the rock band the Rolling Stones. His ongoing songwriting partnershi ...

;

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

;

Santana Santana may refer to: Transportation * Volkswagen Santana, an automobile * Santana Cycles, manufacturer of tandem bicycles * Santana Motors, a former Spanish automobile manufacturer Boats * Santana 20, an American sailboat design by W. D. Sch ...

;

Bon Jovi Bon Jovi is an American Rock music, rock band formed in 1983 in Sayreville, New Jersey. It consists of singer Jon Bon Jovi, keyboardist David Bryan, drummer Tico Torres, guitarist Phil X, and bassist Hugh McDonald (American musician), Hugh McD ...

;

Guns N' Roses Guns N' Roses is an American hard rock band from Los Angeles, California, formed in 1985. When they signed to Geffen Records in 1986, the band comprised vocalist Axl Rose, lead guitarist Slash, rhythm guitarist Izzy Stradlin, bassist Duff McKa ...

;

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...

; 'N Sync;

Ozzy Osbourne John Michael "Ozzy" Osbourne (born 3 December 1948) is an English singer, songwriter, and television personality. He rose to prominence during the 1970s as the lead vocalist of the heavy metal band Black Sabbath, during which period he adop ...

Ozzfest Ozzfest is an annual music festival tour of the United States and sometimes Europe and later Japan, featuring performances by many heavy metal and hard rock musical groups. It was founded by Sharon Osbourne and her husband Ozzy Osbourne, both ...

;

Korn Korn (stylized as KoЯn, or occasionally KoRn) is an American nu metal band from Bakersfield, California, formed in 1993. The band is notable for pioneering the nu metal genre and bringing it into the mainstream. Originally formed in 1993 ...

; Limp Bizkit.

Acquisition by Clair Brothers in 2000

Showco was acquired by Clair Brothers in late 2000. Showco was merged into the touring arm of Clair Brothers. The combined division was then renamed ClairShowco. In 2008 the name was changed once again to Clair and given the corporate tagline "Global Service and Live Shows Since 1966."ClairShowco Rebranded As Clair
www.prosoundnetwork.com 17 September 2008.

References

{{reflist

External links

Clair Brothers, Showco website

Former Showco (1970–2008) staff website

* ttps://www.namm.org/library/oral-history/rusty-brutsche Rusty Brutsche Interview – NAMM Oral History Library (2016) 1970 establishments in Texas American companies established in 1970 Technology companies established in 1970 Technology companies disestablished in 2000 Companies based in Dallas Privately held companies of the United States Defunct technology companies of the United States Sound technology Sound systems Defunct companies based in Texas