Rainbow Software's Showcase Presentation System was the world's first screen-based presentation system.
Launched in 1981 by London-based Rainbow Software (now Showcase Presentations Ltd) and running on
Apple
An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
II computers with just 16k of RAM it was the first commercial computer-based presentation system displaying directly onto RGB monitors or projectors.
Rainbow's first client was
Grey Advertising in London closely followed by
Ogilvy & Mather and many others. Customers claimed that it paid for itself in a single presentation.
Pricing was given as £ for the system in 1984, whereas presentation slides reportedly cost around £15 to £30 per slide.
Showcase used programmable duotone colouring to maintain ‘hi res’ mode; and a range of proportionally spaced, properly designed fonts (in 1983, two years later,
Steve Jobs
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder o ...
was still trying to persuade his embryonic Mac development team that such fonts were important).
[Isaacson, W. (2011) ''Steve Jobs'', Hachette Digital]
The
IBM PC
The IBM Personal Computer (model 5150, commonly known as the IBM PC) is the first microcomputer released in the List of IBM Personal Computer models, IBM PC model line and the basis for the IBM PC compatible ''de facto'' standard. Released on ...
didn't make much impact until the mid-1980s; Rainbow lacked the resources to redevelop the system from scratch on to this new format with poor graphic capabilities.
The Rainbow name was eventually dropped in favour of Showcase Presentations Ltd, which became a service company.
By 1987, a product from General Parametrics called VideoShow allowed better quality presentations from a PC,
and Showcase adopted this and started to develop into a broader consultancy business. In 1990,
Windows 3
Windows 3.x means either of, or all of the following versions of Microsoft Windows:
* Windows 3.0
* Windows 3.1
Windows NT
* Windows NT 3.x
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Microsoft Windows, 3.x ...
appeared and combined with a
Compaq Portable 386 and the first version of a new program called
PowerPoint, the route to the future seemed clear.
Since then there have been many changes in hardware and software – and particularly in display devices, speed and resolution – but the same general combination of hardware and software has prevailed.
Showcase Presentations rapidly became a high-profile support company, creating presentations for major blue chip companies and working around the world.
References
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Presentation software