Shore Fire Media is a
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
firm based in
Brooklyn, New York
Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
that specializes in entertainment and popular culture.
According to ''
Variety
Variety may refer to:
Arts and entertainment Entertainment formats
* Variety (radio)
* Variety show, in theater and television
Films
* ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont
* ''Variety'' (1935 film), ...
,'' at 21 nominations, Shore Fire Media had the largest number of
Grammy Award
The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pr ...
nods of any public relations firm for the
60th Annual Grammy Awards
The 60th Annual Grammy Awards ceremony was held on January 28, 2018. The CBS network broadcast the show live from Madison Square Garden in New York City. The show was moved to January to avoid coinciding with the 2018 Winter Olympics in Pyeong ...
in 2018.
In 2023, Shore Fire's clients had 43 Grammy nominations.
History
Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in
Brooklyn, New York
Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
with one employee and two desks, and future company senior VP Mark Satlof as a consultant.
Laverty previously had worked for 13 years at
Columbia Records, rising to become VP of publicity.
In 2016, ''
Billboard'' named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.
She has had a long-standing relationship with musician
Bruce Springsteen as his publicist.
While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.
In 2013,
2014,
2015,
2018,
and 2019, ''
The New York Observer
''The New York Observer'' was a weekly newspaper printed from 1987 to 2016, when it ceased print publication and became the online-only newspaper ''Observer''. The media site focuses on culture, real estate, media, politics and the entertainmen ...
'' named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms. In 2016, ''The Observer'' listed Shore Fire as New York City's top arts/culture/media firm,
and was recognized again in 2023 for music and entertainment.
In 2013, Shore Fire opened an office in
Nashville, Tennessee
Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and ...
.
In January 2018, Shore Fire opened an office in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
,
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
.
In December 2019, the entertainment marketing and content development company
Dolphin Entertainment
Dolphin Entertainment, Inc. is an American entertainment marketing and production company that is located in Coral Gables, Florida. It was founded in 1996 by CEO Bill O’Dowd. Dolphin produces children and young adult-targeted television shows and ...
acquired Shore Fire.
References
External links
*
*
Shore Fire Blog
{{Authority control
Companies based in New York City
Public relations companies of the United States
Mass media companies established in 1990
American companies established in 1990
1990 establishments in New York City