![薬局 店内 2016 (27869613603)](https://upload.wikimedia.org/wikipedia/commons/8/89/%E8%96%AC%E5%B1%80_%E5%BA%97%E5%86%85_2016_%2827869613603%29.jpg)
Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A
typology of shopper types has been developed by scholars which identifies one group of shoppers as recreational shoppers, that is, those who enjoy shopping and view it as a
leisure
Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. Leisure ...
activity.
[Jones, C. and Spang, R., "Sans Culottes, Sans Café, Sans Tabac: Shifting Realms of Luxury and Necessity in Eighteenth-Century France," Chapter 2 in ''Consumers and Luxury: Consumer Culture in Europe, 1650-1850'' Berg, M. and Clifford, H., Manchester University Press, 1999; Berg, M., "New Commodities, Luxuries and Their Consumers in Nineteenth-Century England," Chapter 3 in ''Consumers and Luxury: Consumer Culture in Europe, 1650-1850'' Berg, M. and Clifford, H., Manchester University Press, 1999]
Online shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...
has become a major disruptor in the retail industry as consumers can now search for product information and place product orders across different regions. Online retailers deliver their products directly to the consumers' home, offices, or wherever they want. The
B2C
Direct-to-consumer (DTC) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually tr ...
(business to consumer) process has made it easy for consumers to select any product online from a retailer's website and to have it delivered relatively quickly. Using online shopping methods, consumers do not need to consume energy by physically visiting physical stores. This way they save time and the cost of traveling. A
retailer
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
or a shop is a
business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for pr ...
that presents a selection of goods and offers to trade or sell them to
customer
In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for ...
s for money or other goods.
Shoppers' shopping
experience
Experience refers to conscious events in general, more specifically to perceptions, or to the practical knowledge and familiarity that is produced by these conscious processes. Understood as a conscious event in the widest sense, experience involv ...
s may vary. They are based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood.
History
Antiquity
![Roma-mercati di traiano2](https://upload.wikimedia.org/wikipedia/commons/2/2b/Roma-mercati_di_traiano2.jpg)
In antiquity,
marketplace
A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a '' souk'' (from the Arabic), ' ...
s and
fair
A fair (archaic: faire or fayre) is a gathering of people for a variety of entertainment or commercial activities. Fairs are typically temporary with scheduled times lasting from an afternoon to several weeks.
Types
Variations of fairs incl ...
s were established to facilitate the exchange of goods and services. People would shop for goods at a regular market in nearby towns. However, the transient nature of stalls and stall-holders meant the consumers needed to make careful inspection of goods prior to purchase. In
ancient Greece
Ancient Greece ( el, Ἑλλάς, Hellás) was a northeastern Mediterranean civilization, existing from the Greek Dark Ages of the 12th–9th centuries BC to the end of classical antiquity ( AD 600), that comprised a loose collection of cult ...
, the
agora
The agora (; grc, ἀγορά, romanized: ', meaning "market" in Modern Greek) was a central public space in ancient Greek city-states. It is the best representation of a city-state's response to accommodate the social and political order of t ...
served as a marketplace where merchants kept stalls or shops to sell their goods.
Ancient Rome
In modern historiography, ancient Rome refers to Roman civilisation from the founding of the city of Rome in the 8th century BC to the collapse of the Western Roman Empire in the 5th century AD. It encompasses the Roman Kingdom (753–509 B ...
utilized a similar marketplace known as the
forum
Forum or The Forum (plural forums or fora) may refer to:
Common uses
* Forum (legal), designated space for public expression in the United States
*Forum (Roman), open public space within a Roman city
**Roman Forum, most famous example
*Internet ...
. Rome had two forums; the
Forum Romanum
The Roman Forum, also known by its Latin name Forum Romanum ( it, Foro Romano), is a rectangular forum (plaza) surrounded by the ruins of several important ancient government buildings at the center of the city of Rome. Citizens of the ancient ...
and
Trajan's Forum
Trajan's Forum ( la, Forum Traiani; it, Foro di Traiano) was the last of the Imperial fora to be constructed in ancient Rome. The architect Apollodorus of Damascus oversaw its construction.
History
This forum was built on the order of the empe ...
.
Trajan's Market
Trajan's Market (; ) is a large complex of ruins in the city of Rome, Italy, located on the Via dei Fori Imperiali, at the opposite end to the Colosseum. The surviving buildings and structures, built as an integral part of Trajan's Forum and ne ...
at Trajan's forum, built around 100-110CE, was a vast expanse, comprising multiple buildings with
taberna
A ''taberna'' (plural ''tabernae'') was a type of shop or stall in Ancient Rome. Originally meaning a single-room shop for the sale of goods and services, ''tabernae'' were often incorporated into domestic dwellings on the ground level flanking ...
e that served as retail shops, situated on four levels.
[Coleman, P., ''Shopping Environments,'' Elsevier, Oxford, 2006, p. 28] The Roman forum was arguably the earliest example of a permanent retail shopfront.
In the Roman world, the central market primarily served the local peasantry. Those who lived on the great estates were sufficiently attractive for merchants to call directly at their farm-gates, obviating their need to attend local markets.
Shopping list
A shopping list is a list of items needed to be purchased by a shopper. Consumers often compile a shopping list of groceries to purchase on the next visit to the grocery store (a grocery list). The shopping list was known 2000 years B.C. in anci ...
s are known to have been used by Romans. One such list was discovered near
Hadrian's wall
Hadrian's Wall ( la, Vallum Aelium), also known as the Roman Wall, Picts' Wall, or ''Vallum Hadriani'' in Latin, is a former defensive fortification of the Roman province of Britannia, begun in AD 122 in the reign of the Emperor Hadrian. R ...
dated back to 75–125
CE and written for a soldier.
Middle Ages
![Fotothek df tg 0007616 Medizin ^ Apotheke](https://upload.wikimedia.org/wikipedia/commons/f/f0/Fotothek_df_tg_0007616_Medizin_%5E_Apotheke.jpg)
Archaeological evidence suggests that the British engaged in minimal shopping in the early
Middle Ages
In the history of Europe, the Middle Ages or medieval period lasted approximately from the late 5th to the late 15th centuries, similar to the post-classical period of global history. It began with the fall of the Western Roman Empire a ...
. Instead, they provided for their basic needs through subsistence farming practices and a system of localised personal exchanges. However, by the late Middle Ages, consumers turned to markets for the purchase of fresh produce, meat and fish and the periodic fairs where non-perishables and
luxury goods
In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to n ...
could be obtained. Women were responsible for everyday household purchases, but most of their purchasing was of a mundane nature. For the main part, shopping was seen as a chore rather than a pleasure.
Relatively few permanent shops were to be found outside the most populous cities. Instead customers walked into the tradesman's workshops where they discussed purchasing options directly with tradesmen. Itinerant vendors such as costermongers, hucksters and peddlers operated alongside markets, providing the convenience of home delivery to households, and especially to geographically isolated communities.
In the more populous European cities, a small number of shops were beginning to emerge by the 13th century. Specialist retailers such as mercers and haberdashers were known to exist in London, while grocers sold "miscellaneous small wares as well as spices and medicines." However, these shops were primitive. As late as the 16th century, London's shops were described as little more than "rude booths."
The Medieval shopper's experience was very different from that of the contemporary shopper. Interiors were dark and shoppers had relatively few opportunities to inspect the merchandise prior to consumption. Glazed windows in retail environments, were virtually unknown during the medieval period. Goods were rarely out on display; instead retailers kept the merchandise at the rear of the store and would only bring out items on request. The service counter was virtually unknown and instead, many stores had openings onto the street from which they served customers.
In Britain, medieval attitudes to retailing and shopping were negative. Retailers were no better than hucksters, because they simply resold goods, by buying cheaper and selling dearer, without adding value of national accounts. Added to this were concerns about the self-interest of retailers and some of their more unethical practices. Attitudes to spending on luxury goods also attracted criticism, since it involved importing goods which did little to stimulate national accounts, and interfered with the growth of worthy local manufacturers.
Shopping for pleasure
The modern phenomenon of shopping for pleasure is closely linked to the emergence of a middle class in the 17th and 18th-century Europe. As standards of living improved in the 17th century, consumers from a broad range of social backgrounds began to purchase goods that were in excess of basic necessities. An emergent middle class or
bourgeosie
The bourgeoisie ( , ) is a social class, equivalent to the middle or upper middle class. They are distinguished from, and traditionally contrasted with, the proletariat by their affluence, and their great cultural and financial capital. Th ...
stimulated demand for luxury goods and began to purchase a wider range of luxury goods and imported goods, including: Indian
cotton
Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus ''Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor perce ...
and calico; silk,
tea
Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of '' Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and northe ...
and porcelain from China, spices from India and South-East Asia and tobacco, sugar, rum and coffee from the New World. The act of shopping came to be seen as a pleasurable pass-time or form of entertainment.
By the 17th-century, produce markets gradually gave way to shops and shopping centres; which changed the consumer's shopping experience. The New Exchange, opened in 1609 by
Robert Cecil in the
Strand
Strand may refer to:
Topography
*The flat area of land bordering a body of water, a:
** Beach
** Shoreline
*Strand swamp, a type of swamp habitat in Florida
Places Africa
*Strand, Western Cape, a seaside town in South Africa
* Strand Street, ...
was one such example of a planned shopping centre. Shops started to become important as places for Londoners to meet and socialise and became popular destinations alongside the theatre.
Restoration
Restoration is the act of restoring something to its original state and may refer to:
* Conservation and restoration of cultural heritage
** Audio restoration
** Film restoration
** Image restoration
** Textile restoration
* Restoration ecology
...
London also saw the growth of luxury buildings as advertisements for social position with speculative architects like
Nicholas Barbon
Nicholas Barbon ( 1640 – 1698) was an English economist, physician, and financial speculator. Historians of mercantilism consider him to be one of the first proponents of the free market.
In the aftermath of the Great Fire of London, he b ...
and
Lionel Cranfield.
![The Fable of the Bees (1705)](https://upload.wikimedia.org/wikipedia/commons/c/c2/The_Fable_of_the_Bees_%281705%29.jpg)
Much pamphleteering of the time was devoted to justifying conspicuous consumption and private vice for luxury goods for the greater public good. This then scandalous line of thought caused great controversy with the publication of
Bernard Mandeville
Bernard Mandeville, or Bernard de Mandeville (; 15 November 1670 – 21 January 1733), was an Anglo-Dutch philosopher, political economist and satirist. Born in Rotterdam, Netherlands, he lived most of his life in England and used English for ...
's influential work ''
Fable of the Bees
''The Fable of The Bees: or, Private Vices, Publick Benefits'' (1714) is a book by the Anglo-Dutch social philosopher Bernard Mandeville. It consists of the satire, satirical poem ''The Grumbling Hive: or, Knaves turn'd Honest'', which was first ...
'' in 1714, in which he argued that a country's prosperity ultimately lay in the self-interest of the consumer.
These trends gathered momentum in the 18th century, as rising prosperity and social mobility increased the number of people with disposable income for consumption. Important shifts included the marketing of goods for individuals as opposed to items for the household, and the new status of goods as
status symbol
A status symbol is a visible, external symbol of one's social position, an indicator of economic or social status. Many luxury goods are often considered status symbols. ''Status symbol'' is also a sociological term – as part of social and soci ...
s, related to changes in fashion and desired for aesthetic appeal, as opposed to just their utility. The
pottery
Pottery is the process and the products of forming vessels and other objects with clay and other ceramic materials, which are fired at high temperatures to give them a hard and durable form. Major types include earthenware, stoneware and por ...
inventor and
entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...
,
Josiah Wedgewood
Josiah Wedgwood (12 July 1730 – 3 January 1795) was an English potter, entrepreneur and abolitionist. Founding the Wedgwood company in 1759, he developed improved pottery bodies by systematic experimentation, and was the leader in the indu ...
, pioneered the use of marketing techniques to influence and manipulate the direction of the prevailing tastes. One of his preferred sales techniques was to stage expansive showcases of wares in this private residences or in a rented hall, to which he invited the upper classes.
As the 18th-century progressed, a wide variety of goods and manufactures were steadily made available for the urban middle and upper classes. This growth in consumption led to the rise of 'shopping' - a proliferation of retail shops selling particular goods and the acceptance of shopping as a cultural activity in its own right. Specific streets and districts became devoted to retail, including the
Strand
Strand may refer to:
Topography
*The flat area of land bordering a body of water, a:
** Beach
** Shoreline
*Strand swamp, a type of swamp habitat in Florida
Places Africa
*Strand, Western Cape, a seaside town in South Africa
* Strand Street, ...
and
Piccadilly
Piccadilly () is a road in the City of Westminster, London, to the south of Mayfair, between Hyde Park Corner in the west and Piccadilly Circus in the east. It is part of the A4 road that connects central London to Hammersmith, Earl's Court, ...
in London.
The rise of window shopping as a recreational activity accompanied the use of glass windows in retail shop-fronts. By the late eighteenth century, grand shopping arcades began to emerge across Britain, Europe and in the Antipodes in what became known as the "arcade era." Typically, these arcades had a roof constructed of glass to allow for natural light and to reduce the need for candles or electric lighting. Inside the arcade, individual stores were fitted with long glass exterior windows which allowed the emerging middle-classes to window shop and indulge in fantasies, even when they may not have been able to afford the high retail prices.
Designed to attract the genteel middle class, retailers sold luxury goods at relatively high prices. However, prices were never a deterrent, as these new arcades came to be the place to shop and to be seen. Arcades offered shoppers the promise of an enclosed space away from the chaos of daily street life; a place shoppers could socialise and spend their leisure time. As thousands of glass covered arcades spread across Europe, they became grander and more ornately decorated. By the mid nineteenth century, promenading in these arcades became a popular pass-time for the emerging middle classes.
In Europe, the Palais-Royal, which opened in 1784, became one of the earliest examples of the new style of shopping arcade, frequented by both the aristocracy and the middle classes. It developed a reputation as being a site of sophisticated conversation, revolving around the salons, cafés, and bookshops, but also became a place frequented by off-duty soldiers and was a favourite haunt of prostitutes, many of whom rented apartments in the building. In London, one of the first to use
display window
A display window, also a shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the f ...
s in shops was retailer,
Francis Place
Francis Place (3 November 1771 in London – 1 January 1854 in London) was an English social reformer.
Early life
He was an illegitimate son of Simon Place and Mary Gray. His father was originally a journeyman baker. He then became a Marshalse ...
, who experimented with this new retailing method at his tailoring establishment in
Charing Cross
Charing Cross ( ) is a junction in Westminster, London, England, where six routes meet. Clockwise from north these are: the east side of Trafalgar Square leading to St Martin's Place and then Charing Cross Road; the Strand leading to the City; ...
, where he fitted the shop-front with large plate glass windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he:
:sold from the window more goods...than paid journeymen's wages and the expenses of housekeeping.
Retailers designed attractive shop fronts to entice patronage, using bright lights, advertisements and attractively arranged goods. The goods on offer were in a constant state of change, due to the frenetic change in
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
s. A foreign visitor commented that
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
was "a world of gold and silver plate, then pearls and gems shedding their dazzling lustre, home manufactures of the most exquisite taste, an ocean of rings, watches, chains, bracelets, perfumes, ready-dresses, ribbons, lace, bonnets, and fruits from all the zones of the habitable world".
Evolution of stores: from arcades to department stores
In the second half of the 19th-century, shops transitioned from 'single-function' shops selling one type of good, to the
department store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
where a large variety of goods were sold. As economic growth, fueled by the
Industrial Revolution
The Industrial Revolution was the transition to new manufacturing processes in Great Britain, continental Europe, and the United States, that occurred during the period from around 1760 to about 1820–1840. This transition included going f ...
at the turn of the 19th-century, steadily expanded, the affluent bourgeois middle-class grew in size and wealth. This urbanized social group was the catalyst for the emergence of the retail revolution of the period.
The term, "department store," originated in America. In 19th century England, these stores were known as emporia or warehouse shops. A number of major department stores opened across the US, Britain and Europe from the mid nineteenth century including; Harrod's of London in 1834; Kendall's in Manchester in 1836;
Selfridges
Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge ...
of London in 1909; Macy's of New York in 1858;
Bloomingdale's
Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. Bloomingdale, Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the bus ...
in 1861;
Sak's in 1867;
J.C. Penney
Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Girl ...
in 1902;
Le Bon Marché
Le Bon Marché (lit. "the good market", or "the good deal" in French; ) is a department store in Paris. Founded in 1838 and revamped almost completely by Aristide Boucicaut in 1852, it was one of the first modern department stores. It was ...
of France in 1852 and
Galeries Lafayette
The Galeries Lafayette () is an upmarket French department store chain, the biggest in Europe. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates in a number of other locations in France and othe ...
of France in 1905.
The first reliably dated department store to be established, was Harding, Howell & Co, which opened in 1796 on
Pall Mall,
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
. This venture was described as being a public retail establishment offering a wide range of
consumer good
A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike a intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good, but t ...
s in different departments. This pioneering shop was closed down in 1820 when the
business partnership
A partnership is an arrangement where parties, known as business partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments o ...
was dissolved. Department stores were established on a large scale from the 1840s and 50s, in France, the United Kingdom and the US. French retailer, Le Bon Marche, is an example of a department store that has survived into current times Originally founded in 1838 as a lace and haberdashery store, it was revamped mid-century and opened as a department store in 1852.
[Jacques Marseille]
"Naissance des grands magasins: Le Bon Marché"
Ministry of Culture of France, (in French)
Many of the early department stores were more than just a retail emporium; rather they were venues where shoppers could spend their leisure time and be entertained. Some department stores offered reading rooms, art galleries and concerts. Most department stores had tea-rooms or dining rooms and offered treatment areas where ladies could indulge in a manicure. The fashion show, which originated in the US in around 1907, became a staple feature event for many department stores and celebrity appearances were also used to great effect. Themed events featured wares from foreign shores, exposing shoppers to the exotic cultures of the Orient and Middle-East.
Shopping venues
Shopping hubs
A larger commercial
zone
Zone or The Zone may refer to:
Places Climate and altitude zones
* Death zone (originally the lethal zone), altitudes above a certain point where the amount of oxygen is insufficient to sustain human life for an extended time span
* Frigid zone, ...
can be found in many cities, more formally called a
central business district
A central business district (CBD) is the commercial and business centre of a city. It contains commercial space and offices, and in larger cities will often be described as a financial district. Geographically, it often coincides with the "city ...
, but more commonly called "
downtown
''Downtown'' is a term primarily used in North America by English speakers to refer to a city's sometimes commercial, cultural and often the historical, political and geographic heart. It is often synonymous with its central business distric ...
" in the United States, or the "high street" in Britain, and
souk
A bazaar () or souk (; also transliterated as souq) is a marketplace consisting of multiple small stalls or shops, especially in the Middle East, the Balkans, North Africa and India. However, temporary open markets elsewhere, such as in the W ...
s in
Arabic
Arabic (, ' ; , ' or ) is a Semitic languages, Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C ...
speaking areas.
![Window shopping in Ottawa](https://upload.wikimedia.org/wikipedia/commons/7/7e/Window_shopping_in_Ottawa.jpg)
Shopping hubs, or
shopping center
A shopping center (American English) or shopping centre (Commonwealth English), also called a shopping complex, shopping arcade, shopping plaza or galleria, is a group of shops built together, sometimes under one roof.
The first known collec ...
s, are collections of stores; that is a grouping of several
business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for pr ...
es in a compact geographic area. It consists of a collection of retail, entertainment and service stores designed to serve products and services to the surrounding region.
Typical examples include
shopping mall
A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
s,
town square
A town square (or square, plaza, public square, city square, urban square, or ''piazza'') is an open public space, commonly found in the heart of a traditional town but not necessarily a true square, geometric square, used for community gathe ...
s,
flea markets
A flea market (or swap meet) is a type of street market that provides space for vendors to sell previously-owned (second-hand) goods. This type of market is often seasonal. However, in recent years there has been the development of 'formal' ...
and
bazaars
A bazaar () or souk (; also transliterated as souq) is a marketplace consisting of multiple small stalls or shops, especially in the Middle East, the Balkans, North Africa and India. However, temporary open markets elsewhere, such as in the W ...
.
Traditionally, shopping hubs were called
bazaar
A bazaar () or souk (; also transliterated as souq) is a marketplace consisting of multiple small Market stall, stalls or shops, especially in the Middle East, the Balkans, North Africa and India. However, temporary open markets elsewhere, suc ...
s or
marketplace
A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a '' souk'' (from the Arabic), ' ...
s; an assortment of stalls lining streets selling a large variety of goods.
The modern shopping centre is now different from its antecedents, the stores are commonly in individual buildings or compressed into one large structure (usually called ''Mall'' in the USA).
The first modern shopping mall in the US was The
Country Club Plaza
The Country Club Plaza (often called The Plaza) is a privately-owned regional shopping center in the Country Club District of Kansas City, Missouri. Opened in 1923, it was the first planned suburban shopping center and the first regional shoppi ...
in Kansas City which opened in 1922, from there the first enclosed mall was designed by Victo
Gruenand opened in 1956 as
Southdale Centre in Edina, Minnesota, a suburb of Minneapolis.
Malls peaked in America in the 1980s-1990s when many larger malls (more than 37,000 sq m in size) were built, attracting consumers from within a 32 km radius with their luxurious department stores.
Different types of malls can be found around the world. ''
Superregional malls'' are very large malls that contain at least five department stores and 300 shops. This type of mall attracts consumers from a broad radius (up to a 160-km). A ''regional mall'' can contain at least two department stores or "
anchor store
In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. Wit ...
s". One of the biggest malls in the world is the one near
Miami
Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
, called "Sawgrass Mills Mall": it has 2,370,610 square feet (220,237 m2) of retail selling space, with over 329 retail outlets and name brand discounters.
The smaller malls are often called open-air strip centres or mini-marts and are typically attached to a grocery store or supermarket.
The smaller malls are less likely to include the same features of a large mall such as an indoor concourse, but are beginning to evolve to become enclosed to comply with all weather and customer preferences.
Stores
![Deb Haaland holiday shopping in Albuquerque in 2019](https://upload.wikimedia.org/wikipedia/commons/7/71/Deb_Haaland_holiday_shopping_in_Albuquerque_in_2019._03.jpg)
Stores are divided into multiple categories of stores which sell a selected set of goods or services. Usually they are tiered by target demographics based on the
disposable income
Disposable income is total personal income minus current income taxes. In national accounts definitions, personal income minus personal current taxes equals disposable personal income. Subtracting personal outlays (which includes the major c ...
of the shopper. They can be tiered from cheap to pricey.
Some shops sell secondhand goods. Often the public can also sell goods to such shops. In other cases, especially in the case of a
nonprofit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
shop, the public donates goods to these shops, commonly known as
thrift stores in the United States,
charity shops in the United Kingdom, or
op shops in Australia and New Zealand. In
give-away shop
Give-away shops, freeshops, free stores or swap shops are stores where all goods are free. They are similar to charity shops, with mostly second-hand items—only everything is available at no cost. Whether it is a book, a piece of furniture, ...
s goods can be taken for free. In antique shops, the public can find goods that are older and harder to find. Sometimes people are broke and borrow money from a
pawn shop
A pawnbroker is an individual or business (pawnshop or pawn shop) that offers secured loans to people, with items of personal property used as collateral. The items having been ''pawned'' to the broker are themselves called ''pledges'' or ...
using an item of value as
collateral
Collateral may refer to:
Business and finance
* Collateral (finance), a borrower's pledge of specific property to a lender, to secure repayment of a loan
* Marketing collateral, in marketing and sales
Arts, entertainment, and media
* ''Collate ...
. College students are known to resell books back through college textbook
bookstore
Bookselling is the commercial trading of books which is the retail and distribution end of the publishing process. People who engage in bookselling are called booksellers, bookdealers, bookpeople, bookmen, or bookwomen. The founding of librari ...
s. Old used items are often distributed through
surplus store
A surplus store, military surplus store or disposals store in the Commonwealth of Nations sells items that are used, or purchased but unused, and no longer needed. The surplus is often military, government or industrial excess often called army-na ...
s.
Various types of retail stores that specialize in the selling of goods related to a theme include
bookstore
Bookselling is the commercial trading of books which is the retail and distribution end of the publishing process. People who engage in bookselling are called booksellers, bookdealers, bookpeople, bookmen, or bookwomen. The founding of librari ...
s,
boutique
A boutique () is a small shop that deals in fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (''apothēkē'') "storehouse".
The term ''boutique'' and also ''d ...
s,
candy shop
"Candy Shop" is the second single by rapper 50 Cent from his second commercial album, ''The Massacre'' (2005). It features Olivia and was written by 50 Cent.
"Candy Shop" peaked at number one on the ''Billboard'' Hot 100, becoming 50 Cent's t ...
s,
liquor store
A liquor store is a retail shop that predominantly sells prepackaged liquors – typically in bottles – usually intended to be consumed off the store's premises. Depending on region and local idiom, they may also be called an off-licence (i ...
s,
gift shop
A gift shop or souvenir shop is a store primarily selling souvenirs, memorabilia, and other items relating to a particular topic or theme. The items sold often include coffee mugs, stuffed animals, toys, t-shirts, postcards, handmade collect ...
s,
hardware store
Hardware stores (in a number of countries, "shops"), sometimes known as DIY stores, sell household hardware for home improvement including: fasteners, building materials, hand tools, power tools, keys, locks, hinges, chains, plumbing suppli ...
s,
hobby store
A hobby shop (or hobby store) sells recreational items for hobbyists.
Types Modelling
Classical hobby stores specialize in modelling and craft supplies and specialty magazines for model airplanes (military craft, private airplanes and airliners), ...
s,
pet store
A pet shop or pet store is a retail business which sells animals and pet care resources to the public. A variety of animal supplies and pet accessories are also sold in pet shops. The products sold include: food, treats, toys, collars, leashes, ca ...
s,
pharmacies
Pharmacy is the science and practice of discovering, producing, preparing, dispensing, reviewing and monitoring medications, aiming to ensure the safe, effective, and affordable use of medicines. It is a miscellaneous science as it links heal ...
,
sex shop
A sex shop is a retailer that sells products related to adult sexual or erotic entertainment, such as sex toys, lingerie, pornography, and other related products.
An early precursor of the modern sex shop was a chain of stores set up in th ...
s and
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
s.
Other stores such as
big-box store
A big-box store (also hyperstore, supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store. The t ...
s,
hypermarket
A hypermarket (sometimes called a hyperstore, supercentre or superstore) is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including ...
s,
convenience store
A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...
s, department stores,
general stores,
dollar store
A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, automotive parts, dry goods, toys, hardware, home furnishings, and a selection of groceries. It us ...
s sell a wider variety of products not
horizontally related to each other.
Home shopping
Home
mail delivery
The mail or post is a system for physically transporting postcards, letters, and parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid-19th century, national postal syst ...
systems and modern technology (such as television, telephones, and the Internet), in combination with
electronic commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
, allow consumers to shop from home. There are three main types of home shopping:
mail
The mail or post is a system for physically transporting postcards, letter (message), letters, and parcel (package), parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid ...
or telephone ordering from catalogs; telephone ordering in response to advertisements in print and electronic media (such as
periodicals
A periodical literature (also called a periodical publication or simply a periodical) is a published work that appears in a new edition on a regular schedule. The most familiar example is a newspaper, but a magazine or a Academic journal, journal ...
, TV and radio); and
online shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...
. Online shopping has completely redefined the way people make their buying decisions; the Internet provides access to a lot of information about a particular product, which can be looked at, evaluated, and comparison-priced at any given time. Online shopping allows the buyer to save the time and expense, which would have been spent traveling to the store or mall. According to technology and research firm Forrester, mobile purchases or mcommerce will account for 49% of ecommerce, or $252 billion in sales, by 2020
Neighborhood shopping
Convenience stores are common in North America, and are often called "bodegas" in Spanish-speaking communities or "
dépanneur
A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...
s" in French-speaking ones. Sometimes
peddler
A peddler, in British English pedlar, also known as a chapman, packman, cheapjack, hawker, higler, huckster, (coster)monger, colporteur or solicitor, is a door-to-door and/or travelling vendor of goods.
In England, the term was mostly used fo ...
s and
ice cream truck
An ice cream van (British) or ice cream truck (North American) is a commercial vehicle that serves as a mobile retail outlet for ice cream, usually during the spring and summer. Ice cream vans are often seen parked at public events, or near ...
s pass through neighborhoods offering goods and services. Also,
garage sale
A garage sale (also known as a yard sale, tag sale, moving sale and by many other namesSome rarely used names include "attic sale," "basement sale," "rummage sale," "thrift sale," "patio sale," "lawn sale," and "jumble sale".) is an informal ...
s are a common form of
second hand
Used goods mean any item of personal property offered for sale not as new, including metals in any form except coins that are legal tender, but excluding books, magazines, and postage stamps.
Risks
Furniture, in particular bedding or upholstere ...
resale.
Neighbourhood shopping areas and retailers give value to a community by providing various social and community services (like a
library
A library is a collection of materials, books or media that are accessible for use and not just for display purposes. A library provides physical (hard copies) or digital access (soft copies) materials, and may be a physical location or a vir ...
), and a social place to meet. Neighbourhood retailing differs from other types of retailers such as destination retailers because of the difference in offered products and services, location and popularity. Neighbourhood retailers include stores such as; Food shops/marts,
dairies
A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is typically located on a ...
,
Pharmacies
Pharmacy is the science and practice of discovering, producing, preparing, dispensing, reviewing and monitoring medications, aiming to ensure the safe, effective, and affordable use of medicines. It is a miscellaneous science as it links heal ...
,
Dry cleaners
Dry cleaning is any cleaning process for clothing and textiles using a solvent other than water.
Dry cleaning still involves liquid, but clothes are instead soaked in a water-free liquid solvent. Tetrachloroethylene (perchloroethylene), known in ...
,
Hairdresser
A hairdresser is a person whose occupation is to cut or style hair in order to change or maintain a person's image. This is achieved using a combination of hair coloring, haircutting, and hair texturing techniques. A Hairdresser may also be refe ...
s/
barber
A barber is a person whose occupation is mainly to cut, dress, groom, style and shave men's and boys' hair or beards. A barber's place of work is known as a "barbershop" or a "barber's". Barbershops are also places of social interaction and publi ...
s,
Bottle shops
A liquor store is a retail shop that predominantly sells prepackaged liquors – typically in bottles – usually intended to be consumed off the store's premises. Depending on region and local idiom, they may also be called an off-licence (i ...
,
Cafés
A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-caf ...
and
take-away
A take-out or takeout (U.S., Canada, and the Philippines); carry-out or to-go (Scotland and some dialects in the U.S. and Canada); takeaway (England, Wales, Australia, Lebanon, South Africa, Northern Ireland, Ireland, and occasionally in Nort ...
shops . Destination retailers include stores such as;
Gift shop
A gift shop or souvenir shop is a store primarily selling souvenirs, memorabilia, and other items relating to a particular topic or theme. The items sold often include coffee mugs, stuffed animals, toys, t-shirts, postcards, handmade collect ...
s,
Antique shop
An antique shop (or antiques shop) is a retail store specializing in the selling of antiques. Antiques shops can be located either locally or, with the advent of the Internet, found online.
An antiques shop can also be located within an anti ...
s, Pet groomers,
Engravers
Engraving is the practice of incising a design onto a hard, usually flat surface by cutting grooves into it with a burin. The result may be a decorated object in itself, as when silver, gold, steel, or glass are engraved, or may provide an in ...
,
Tattoo parlour
A tattoo artist (also tattooer or tattooist) is an individual who applies permanent decorative tattoos, often in an established business called a "tattoo shop", "tattoo studio" or "tattoo parlour". Tattoo artists usually learn their craft via an ...
,
Bicycle shops, Herbal dispensary clinics,
Art galleries
An art gallery is a room or a building in which visual art is displayed. In Western cultures from the mid-15th century, a gallery was any long, narrow covered passage along a wall, first used in the sense of a place for art in the 1590s. The lon ...
, Office Supplies and framers. The neighbourhood retailers sell essential goods and services to the residential area they are located in. There can be many groups of neighbourhood retailers in different areas of a region or city, but destination retailers are often part of
shopping mall
A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
s where the numbers of consumers is higher than that of a neighbourhood retail area. The destination retailers are becoming more prevalent as they can provide a community with more than the essentials, they offer an experience, and a wider scope of goods and services.
Party shopping
The
party plan
The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling. The primary system for generating sales leads for home party plan sales i ...
is a method of marketing products by hosting a social event, using the event to display and demonstrate the product or products to those gathered, and then to take orders for the products before the gathering ends.
Shopping activity
Shopping seasons
Shopping frenzies are periods of time where a burst of spending occurs, typically near holidays in the United States, with
Christmas shopping
The economics of Christmas are significant because Christmas is typically a high-volume selling season for goods suppliers around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate. In the ...
being the biggest shopping spending season, starting as early as October and continuing until after Christmas.
Some
religion
Religion is usually defined as a social- cultural system of designated behaviors and practices, morals, beliefs, worldviews, texts, sanctified places, prophecies, ethics, or organizations, that generally relates humanity to supernatural, ...
s regard such spending seasons as being against their faith and dismiss the practice. Many contest the over-commercialization and the response by stores that downplay the shopping season often cited in the
War on Christmas.
The
National Retail Federation
The National Retail Federation (NRF) is the world's largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, grocery stores, and multi-level ma ...
(NRF) also highlights the importance of back-to-school shopping for retailers which comes second behind holiday shopping, when buyers often buy clothing and school supplies for their children. In 2017, Americans spent over $83 billion on back-to-school and back-to-college shopping, according to the NRF annual survey.
Seasonal shopping consists of buying the appropriate
clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...
for the particular
season
A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and pol ...
. In winter people bundle up in warm layers and coats to keep warm, while in summer people wear less clothing to stay cooler in the heat. Seasonal shopping now revolves a lot around
holiday
A holiday is a day set aside by custom or by law on which normal activities, especially business or work including school, are suspended or reduced. Generally, holidays are intended to allow individuals to celebrate or commemorate an event or tra ...
sales and buying more for less. Stores need to get rid of all of their previous seasonal clothing to make room for the new trends of the upcoming season. The end-of-season sales usually last a few weeks with prices lowering further towards the closing of the sale. During sales items can be discounted from 10% up to as much as 50%, with the biggest reduction sales occurring at the end of the season. Holiday shopping periods are extending their sales further and further with holidays such as
Black Friday becoming a month-long event stretching promotions across November . These days shopping doesn't stop once the mall closes, as people have more access to stores and their sales than ever before with the help of the internet and apps. Today many people research their purchases online to find the cheapest and best deal with one third of all shopping searches on Google happen between 10:00 pm and 4:00 am. Shoppers are now spending more time consulting different sources before making a final purchasing decision. Shoppers once used an average of five sources for information before making a purchase, but numbers have risen to as high as 12 sources in 2014.
Spree shopping
Spree shopping, or going on a shopping spree, is an individual period of intense and indulgent shopping involving many purchases, which differs from both normal shopping and compulsive shopping in its scope and purpose. One study reportedly showed that the
pleasure centers
The reward system (the mesocorticolimbic circuit) is a group of neural structures responsible for incentive salience (i.e., "wanting"; desire or craving for a reward and motivation), associative learning (primarily positive reinforcement and clas ...
of the brain were stimulated during a shopping spree similarly to the stimulation experienced during sexual activity. A shopping spree may be "especially problematic for those whose immediate release of tension is followed by subsequent feelings of guilt, sadness, anger, or despair over what turned out to be an unwanted purchase".
Pricing and negotiation
![Drawing by Marguerite Martyn of Soulard Market, St](https://upload.wikimedia.org/wikipedia/commons/5/51/Drawing_by_Marguerite_Martyn_of_Soulard_Market%2C_St._Louis%2C_in_1912.jpg)
Historically, prices were established through a system of barter or negotiation. The first retailer to adopt fixed prices is thought to be the retailers operating out of the Palais-Royal complex in the 18th-century. These retailers adopted a system of high price maintenance in order to cultivate images of luxury. For their upper class clientele, fixed prices spared them from hassle of bartering.
The
pricing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acqui ...
technique used by most retailers is ''
cost-plus pricing
Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage (a " markup") to the product's unit cost. Essentially, the markup percentage is a method of generating a particular ...
''. This involves adding a
markup amount (or percentage) to the retailers' cost. Another common technique is ''
manufacturers suggested list'' pricing. This simply involves charging the amount suggested by the manufacturer and usually printed on the
product
Product may refer to:
Business
* Product (business), an item that serves as a solution to a specific consumer problem.
* Product (project management), a deliverable or set of deliverables that contribute to a business solution
Mathematics
* Produ ...
by the manufacturer.
In retail settings, ''
psychological pricing
Psychological pricing (also price ending, charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: ...
'' or ''odd-number pricing'' are both widely used.
Psychological pricing
Psychological pricing (also price ending, charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: ...
which refers to a range of tactics, designed to have a positive psychological impact. For example, price tags using the terminal digit "9" (e.g., 9.99, 19.99, or 199.99) can be used to signal
price point
Price points are prices at which demand for a given product is supposed to stay relatively high.
Characteristics
Introductory microeconomics depicts a demand curve as downward-sloping to the right and either linear or gently convex to the origi ...
s and bring an item in at just under the consumer's
reservation price
In economics, a reservation (or reserve) price is a limit on the price of a good or a service. On the demand side, it is the highest price that a buyer is willing to pay; on the supply side, it is the lowest price a seller is willing to accept ...
. However, in Chinese societies, prices are generally either a round number or sometimes some lucky number. This creates
price points
A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the c ...
.
In a fixed-price system, consumers may still use
bargaining
In the social sciences, bargaining or haggling is a type of negotiation in which the buyer and seller of a good or service debate the price or nature of a transaction. If the bargaining produces agreement on terms, the transaction takes plac ...
or ''haggling''; a
negotiation
Negotiation is a dialogue between two or more people or parties to reach the desired outcome regarding one or more issues of conflict. It is an interaction between entities who aspire to agree on matters of mutual interest. The agreement c ...
about the price. Economists see this as determining how the transaction's total
economic surplus
In mainstream economics, economic surplus, also known as total welfare or total social welfare or Marshallian surplus (after Alfred Marshall), is either of two related quantities:
* Consumer surplus, or consumers' surplus, is the monetary gain ...
will be divided between consumers and producers. Neither party has a clear advantage because the threat of no sale exists, in which case the surplus would vanish for both.
When
shopping online, it can be more difficult to negotiate price given that you are not directly interacting with a
sales person. Some consumers use
price comparison service
A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare produ ...
s to locate the best price and/or to make a decision about who or where to buy from to save money.
"Window shopping"
![Window shopping in Cowbridge - geograph](https://upload.wikimedia.org/wikipedia/commons/4/48/Window_shopping_in_Cowbridge_-_geograph.org.uk_-_1770681.jpg)
"Window shopping" is a term referring to the browsing of goods by a consumer with or without the intent to purchase. Window shopping is often practised by a particular segment, known as the recreation-conscious or hedonistic shopper. Recreational shopping is characterised by the consumer's engagement in the purchase process, and recreational shoppers are those consumers who see the act of shopping as a form of enjoyment. Other consumers use window shopping as part of their planning activity for a later purchase.
Showrooming
Showrooming is the practice of examining merchandise in a traditional brick-and-mortar retail store or other offline setting, and then buying it online, sometimes at a lower price. Online stores often offer lower prices than their brick and mortar ...
, the practice of examining merchandise in a traditional retail store without purchasing it, but then shopping online to find a lower price for the same item, has become an increasingly prevalent problem for traditional retailers as a result of online competitors, so much so that some have begun to take measures to combat it.
Utility cycling
In countries like
Denmark
)
, song = ( en, "King Christian stood by the lofty mast")
, song_type = National and royal anthem
, image_map = EU-Denmark.svg
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Danish Realm, Kingdom of Denmark
...
, the
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
and
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
the high levels of
utility cycling
Utility cycling encompasses any cycling done simply as a means of transport rather than as a sport or leisure activity. It is the original and most common type of cycling in the world. Cycling mobility is one of the various types of private t ...
also includes shopping trips e.g. 9% of all shopping trips in Germany are by bicycle.
Shopping by bike
BUND Freunde der erde, Landesverband Berlin e.V (Accessed 28 October 2007)
See also
References
Further reading
* Jan Hein Furnee and Clé Lesger, ''The Landscape of Consumption: Shopping Streets and Cultures in Western Europe, 1600-1900,'' Springer, 2014
*
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