Shopbop is a US online fashion apparel and accessories shop opened in 1999. It has been a subsidiary of
Amazon.com
Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econo ...
since 2006.
History
Shopbop was founded by Bob Lamey,
Martha Graettinger,
and venture investor Ray Zemon
in November 1999
in
Madison Madison may refer to:
People
* Madison (name), a given name and a surname
* James Madison (1751–1836), fourth president of the United States
Place names
* Madison, Wisconsin, the state capital of Wisconsin and the largest city known by this ...
,
Wisconsin
Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
.
It was originally the internet presence of
brick and mortar
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...
clothing dealer Bop in downtown Madison
(the shop was closed in 2014).
Graettinger and Lamey chose Madison because it was a college town with strong fashion-conscious student base.
Shopbop was acquired by
Amazon.com
Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econo ...
in February 2006.
At the time of the deal it was selling 103 different lines of high-end clothing. Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories,
and even competed with it. In September 2013 Shopbop opened the East Dane contemporary menswear website,
that merged with Shopbop.com in 2021.
The website went through several redesigns, particularly in 2012
and 2017 (among the redesigns, a
loyalty program
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...
was added to the website).
In 2022 Shopbop launched a new beauty category.
Today, Shopbop continues to be a leading online destination for fashion-conscious shoppers, offering a wide range of clothing, shoes, bags, and accessories from over 1,000 brands, including top designers such as Tory Burch, Agolde, Ulla Johnson, and Saint Laurent.
Products
Shopbop offers a wide selection of clothing, shoes, bags, and accessories for women.
The company's product offerings range from high-end designer pieces to more affordable, trendy items. Shopbop's selection includes dresses, tops, pants, jeans, skirts, outerwear, swimwear, lingerie, and more.
In addition to women's fashion, Shopbop also offers a selection of men's clothing and accessories. The men's collection includes clothing, shoes, and accessories from brands such as Calvin Klein, Levi's, and Tommy Hilfiger.
Shipping and Returns
![Madison August 2022 113 (Shopbop warehouse)](https://upload.wikimedia.org/wikipedia/commons/d/d9/Madison_August_2022_113_%28Shopbop_warehouse%29.jpg)
Shopbop offers free shipping and returns for all orders within the United States. The company also offers international shipping to over 200 countries.
Shopbop's return policy allows customers to return items within 30 days of purchase for a full refund. The company also offers free returns for all orders within the United States.
References
External links
*
Online clothing retailers of the United States
Companies based in Madison, Wisconsin
Amazon (company) acquisitions
Retail companies established in 1999
1999 establishments in Wisconsin
Internet properties established in 1999
{{commerce-website-stub