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Shock and awe (technically known as rapid dominance) is a military strategy based on the use of
overwhelming power Force concentration is the practice of concentrating a military force so as to bring to bear such overwhelming force against a portion of an enemy force that the disparity between the two forces alone acts as a force multiplier in favour of the c ...
and spectacular displays of force to paralyze the enemy's perception of the battlefield and destroy their will to fight. Though the concept has a variety of historical precedents, the doctrine was explained by
Harlan K. Ullman Harlan Kenneth Ullman (born March 15, 1941), is Chairman of the Killowen Group that advises leaders of government and business; Chairman of CNIGuard Ltd and CNIGuard Inc, engaged in protection of critical infrastructure; Senior Advisor of the At ...
and
James P. Wade James Paul Wade Jr. (December 26, 1930 – March 21, 2017) was an American military writer. He was the author, with Harlan K. Ullman of the doctrine of strategic dominance, more popularly known as shock and awe. They published their concept in ''Sh ...
in 1996 and was developed specifically for application by the US military by the
National Defense University The National Defense University (NDU) is an institution of higher education funded by the United States Department of Defense, intended to facilitate high-level education, training, and professional development of national security leaders. As ...
of the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
.


Doctrine of rapid dominance

Rapid dominance is defined by its authors, Harlan K. Ullman and James P. Wade, as attempting Further, rapid dominance will, according to Ullman and Wade, Introducing the doctrine in a report to the United States' National Defense University in 1996, Ullman and Wade describe it as an attempt to develop a post-
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because the ...
military doctrine for the United States. Rapid dominance and shock and awe, they write, may become a "revolutionary change" as the
United States military The United States Armed Forces are the military forces of the United States. The armed forces consists of six service branches: the Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard. The president of the United States is the ...
is reduced in size and information technology is increasingly integrated into warfare.Ullman and Wade, Shock and Awe, Prologue. Subsequent U.S. military authors have written that rapid dominance exploits the "superior technology, precision engagement, and information dominance" of the United States.David J. Gibson, Shock and Awe: A Sufficient Condition for Victory?
(Newport: United States Naval War College, 2001), 17.
Ullman and Wade identify four vital characteristics of rapid dominance:Ullman and Wade, Shock and Awe, XII. # near total or absolute knowledge and understanding of self, adversary, and environment; # rapidity and timeliness in application; # operational brilliance in execution; and # (near) total control and signature management of the entire operational environment. The term "shock and awe" is most consistently used by Ullman and Wade as the effect that rapid dominance seeks to impose upon an adversary. It is the desired state of helplessness and lack of will. It can be induced, they write, by direct force applied to command and control centers, selective denial of information and dissemination of
disinformation Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the L ...
, overwhelming combat force, and rapidity of action. The doctrine of rapid dominance has evolved from the concept of "decisive force". Ulman and Wade contrast the two concepts in terms of objective, use of force, force size, scope, speed, casualties, and technique.


Civilian casualties and destruction of infrastructure

Although Ullman and Wade claim that the need to " nimize
civilian casualties Civilian casualties occur when civilians are killed or injured by non-civilians, mostly law enforcement officers, military personnel, rebel group forces, or terrorists. Under the law of war, it refers to civilians who perish or suffer wounds as ...
, loss of life, and
collateral damage Collateral damage is any death, injury, or other damage inflicted that is an incidental result of an activity. Originally coined by military operations, it is now also used in non-military contexts. Since the development of precision guided ...
" is a "political sensitivity hich needsto be understood up front", their doctrine of rapid dominance requires the capability to disrupt "means of communication, transportation, food production, water supply, and other aspects of infrastructure", and, in practice, "the appropriate balance of Shock and Awe must cause ... the threat and fear of action that may shut down all or part of the adversary's society or render his ability to fight useless short of complete physical destruction." Using as an example a theoretical invasion of Iraq 20 years after
Operation Desert Storm Operation or Operations may refer to: Arts, entertainment and media * ''Operation'' (game), a battery-operated board game that challenges dexterity * Operation (music), a term used in musical set theory * ''Operations'' (magazine), Multi-Man ...
, the authors claimed, "Shutting the country down would entail both the physical destruction of appropriate infrastructure and the shutdown and control of the flow of all vital information and associated commerce so rapidly as to achieve a level of national shock akin to the effect that dropping
nuclear weapons A nuclear weapon is an explosive device that derives its destructive force from nuclear reactions, either fission (fission bomb) or a combination of fission and fusion reactions (thermonuclear bomb), producing a nuclear explosion. Both bomb ...
on
Hiroshima is the capital of Hiroshima Prefecture in Japan. , the city had an estimated population of 1,199,391. The gross domestic product (GDP) in Greater Hiroshima, Hiroshima Urban Employment Area, was US$61.3 billion as of 2010. Kazumi Matsui h ...
and
Nagasaki is the capital and the largest city of Nagasaki Prefecture on the island of Kyushu in Japan. It became the sole port used for trade with the Portuguese and Dutch during the 16th through 19th centuries. The Hidden Christian Sites in the ...
had on the Japanese." Reiterating the example in an interview with
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
several months before
Operation Iraqi Freedom {{Infobox military conflict , conflict = Iraq War {{Nobold, {{lang, ar, حرب العراق (Arabic) {{Nobold, {{lang, ku, شەڕی عێراق (Kurdish languages, Kurdish) , partof = the Iraq conflict (2003–present), I ...
, Ullman stated, "You're sitting in Baghdad and all of a sudden you're the general and 30 of your division headquarters have been wiped out. You also take the city down. By that I mean you get rid of their power, water. In 2, 3, 4, 5 days they are physically, emotionally and psychologically exhausted."CBS Evening News (Jan. 24, 2003)
Interview with Harlan Ullman
accessed August 4, 2006.


Historical applications

Ullman and Wade argue that there have been military applications that fall within some of the concepts of shock and awe. They enumerate nine examples: * Overwhelming force: The "application of massive or overwhelming force" to "disarm, incapacitate, or render the enemy militarily impotent with as few casualties to ourselves and to
noncombatants Non-combatant is a term of art in the law of war and international humanitarian law to refer to civilians who are not taking a direct part in hostilities; persons, such as combat medics and military chaplains, who are members of the belligeren ...
as possible." *
Hiroshima and Nagasaki The United States detonated two atomic bombs over the Japanese cities of Hiroshima and Nagasaki on 6 and 9 August 1945, respectively. The two bombings killed between 129,000 and 226,000 people, most of whom were civilians, and remain the onl ...
: The establishment of shock and awe through "instant, nearly incomprehensible levels of massive destruction directed at influencing society writ large, meaning its leadership and public, rather than targeting directly against military or strategic objectives even with relatively few numbers or systems." * Massive bombardment: Described as "precise destructive power largely against military targets and related sectors over time." *
Blitzkrieg Blitzkrieg ( , ; from 'lightning' + 'war') is a word used to describe a surprise attack using a rapid, overwhelming force concentration that may consist of armored and motorized or mechanized infantry formations, together with close air su ...
: The "intent was to apply precise, surgical amounts of tightly focused force to achieve maximum leverage but with total economies of scale." *
Sun Tzu Sun Tzu ( ; zh, t=孫子, s=孙子, first= t, p=Sūnzǐ) was a Chinese military general, strategist, philosopher, and writer who lived during the Eastern Zhou period of 771 to 256 BCE. Sun Tzu is traditionally credited as the author of ''The ...
: The "selective, instant beheading of military or societal targets to achieve shock and awe." * Haitian example: This example (occasionally referred to as the
Potemkin village In politics and economics, a Potemkin village (russian: link=no, потёмкинские деревни, translit=potyómkinskiye derévni}) is any construction (literal or figurative) whose sole purpose is to provide an external façade to a co ...
example) refers to a martial parade staged in Haiti on behalf of the (then) colonial power France in the early 1800s in which the native Haitians marched a small number of battalions in a cyclical manner. This led the colonial power into the belief that the size of the native forces was large enough so as to make any military action infeasible. * The
Roman legion The Roman legion ( la, legiō, ) was the largest military unit of the Roman army, composed of 5,200 infantry and 300 equites (cavalry) in the period of the Roman Republic (509 BC–27 BC) and of 5,600 infantry and 200 auxilia in the period of ...
s: "Achieving shock and awe rests in the ability to deter and overpower an adversary through the adversary's perception and fear of his vulnerability and our own invincibility." * Decay and default: "The imposition of societal breakdown over a lengthy period, but without the application of massive destruction."


First Chechen War

Russia's military strategy in the
First Chechen War The First Chechen War, also known as the First Chechen Campaign,, rmed conflict in the Chechen Republic and on bordering territories of the Russian FederationФедеральный закон № 5-ФЗ от 12 января 1995 (в реда ...
, and particularly the Battle of Grozny, was described as "shock and awe."


Iraq War


Buildup

Before the
2003 invasion of Iraq The 2003 invasion of Iraq was a United States-led invasion of the Republic of Iraq and the first stage of the Iraq War. The invasion phase began on 19 March 2003 (air) and 20 March 2003 (ground) and lasted just over one month, including 26 ...
, United States armed forces officials described their plan as employing shock and awe." (
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
, January 24, 2003.
But,
Tommy Franks Tommy Ray Franks (born 17 June 1945) is a retired general in the United States Army. His last army post was as the Commander of the United States Central Command, overseeing United States military operations in a 25-country region, including the ...
, commanding general of the invading forces, "had never cared for the use of the term 'shock and awe' " and "had not seen that effect as the point of the air offensive."


Conflicting pre-war assessments

Before its implementation, there was dissent within the Bush Administration as to whether the shock and awe plan would work. According to a CBS News report, "One senior official called it a bunch of bull, but confirmed it is the concept on which the war plan is based." CBS Correspondent David Martin noted that during Operation Anaconda in Afghanistan in the prior year, the U.S. forces were "badly surprised by the willingness of al Qaeda to fight to the death. If the Iraqis fight, the U.S. would have to throw in reinforcements and win the old fashioned way by crushing the Republican Guards, and that would mean more casualties on both sides."


Campaign

Continuous bombing began on March 19, 2003 as United States forces unsuccessfully attempted to kill
Saddam Hussein Saddam Hussein ( ; ar, صدام حسين, Ṣaddām Ḥusayn; 28 April 1937 – 30 December 2006) was an Iraqi politician who served as the fifth president of Iraq from 16 July 1979 until 9 April 2003. A leading member of the revolution ...
with
decapitation strike Decapitation is a military strategy aimed at removing the leadership or command and control of a hostile government or group. The strategy of shattering or defeating an enemy by eliminating its military and political leadership has long been utiliz ...
s. Attacks continued against a small number of targets until March 21, 2003, when, at 1700 UTC, the main bombing campaign of the US and their allies began. Its forces launched approximately 1,700 air sorties (504 using
cruise missile A cruise missile is a guided missile used against terrestrial or naval targets that remains in the atmosphere and flies the major portion of its flight path at approximately constant speed. Cruise missiles are designed to deliver a large warhe ...
s).Operation Iraqi Freedom - By the Numbers
,
USCENTAF The Ninth Air Force (Air Forces Central) is a Numbered Air Force of the United States Air Force headquartered at Shaw Air Force Base, South Carolina. It is the Air Force Service Component of United States Central Command (USCENTCOM), a joint D ...
, April 30, 2003, 15.
Coalition ground forces had begun a "running start" offensive towards
Baghdad Baghdad (; ar, بَغْدَاد , ) is the capital of Iraq and the second-largest city in the Arab world after Cairo. It is located on the Tigris near the ruins of the ancient city of Babylon and the Sassanid Persian capital of Ctesiphon ...
on the previous day. Coalition ground forces seized Baghdad on April 5, and the United States declared victory on April 15. The term "shock and awe" is typically used to describe only the very beginning of the invasion of Iraq, not the larger war, nor the ensuing
insurgency An insurgency is a violent, armed rebellion against authority waged by small, lightly armed bands who practice guerrilla warfare from primarily rural base areas. The key descriptive feature of insurgency is its asymmetric nature: small irregu ...
.


Conflicting post-war assessments

To what extent the United States fought a campaign of shock and awe is unclear as post-war assessments are contradictory. Within two weeks of the United States' victory declaration, on April 27, ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' published an interview with Iraqi military personnel detailing demoralization and lack of command.William Branigin,
A Brief, Bitter War for Iraq's Military Officers
,
Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
, October 27, 2003.
According to the soldiers, Coalition bombing was surprisingly widespread and had a severely demoralizing effect. When United States tanks passed through the Iraqi military's
Republican Guard A republican guard, sometimes called a national guard, is a state organization of a country (often a republic, hence the name ''Republican'') which typically serves to protect the head of state and the government, and thus is often synonymous wit ...
and
Special Republican Guard The Iraqi Special Republican Guard (SRG) ( ar, الحرس الجمهوري الخاص ""Ḥaris al-‘Irāq al-Jamhūriyy al-Khas"), also known as the Special Forces Brigade of the Presidential Palace, Republican Guard Special Protection Forces, o ...
units outside Baghdad to Saddam's presidential palaces, it caused a shock to troops inside Baghdad. Iraqi soldiers said there was no organization intact by the time the United States entered Baghdad and that resistance crumbled under the presumption that "it wasn't a war, it was suicide." In contrast, in an October 2003 presentation to the
United States House The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the lower chamber of the United States Congress, with the Senate being the upper chamber. Together they ...
Committee on Armed Services, staff of the United States Army War College did not attribute their performance to rapid dominance. Rather, they cited technological superiority and "Iraqi ineptitude". The speed of the coalition's actions ("rapidity"), they said, did not affect Iraqi morale. Further, they said that Iraqi armed forces ceased resistance only after direct force-on-force combat within cities.Iraq and the Future of Warfare: Implications for Army and Defense Policy
, presentation by the United States Army War College to United States House Committee on Armed Services, October 21, 2003.
According to ''National Geographic'' researcher Bijal Trivedi, "Even after several days of bombing the Iraqis showed remarkable resilience. Many continued with their daily lives, working and shopping, as bombs continued to fall around them. According to some analysts, the military's attack was perhaps too precise. It did not trigger shock and awe in the Iraqis and, in the end, the city was only captured after close combat on the outskirts of Baghdad."


Criticism of execution

According to ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' correspondent
Brian Whitaker Brian Whitaker (sometimes credited as Brian Whittaker; born 13 June 1947) is a British journalist and writer. He studied Arabic studies at the University of Westminster and Latin (BA Hons) at the University of Birmingham. A former joint invest ...
in 2003, "To some in the Arab and Muslim countries, Shock and Awe is terrorism by another name; to others, a crime that compares unfavourably with September 11."Whitaker, B. (March 24, 2003) "Flags in the dust" ''Guardian Unlimited'
Iraq special report at guardian.co.uk
accessed July 30, 2006.
Anti-war protesters in 2003 also claimed that "the shock and awe pummeling of Baghdad asa kind of terrorism."


Casualties

A dossier released by
Iraq Body Count Iraq Body Count project (IBC) is a web-based effort to record civilian deaths resulting from the US-led 2003 invasion of Iraq. Included are deaths attributable to coalition and insurgent military action, sectarian violence and criminal violence ...
, a project of the U.K. non-governmental non-violent and disarmament organization
Oxford Research Group Oxford Research Group (ORG) was a London-based charity and think tank at 244–254 Cambridge Heath Road, London, E2 9DA, working on peace, security and justice issues. Its research and dialogue activities were mainly focused on the Middle East, Nor ...
, attributed approximately 6,616 civilian deaths to the actions of U.S.-led forces during the "invasion phase", including the shock-and-awe bombing campaign on Baghdad. These findings were disputed by both the U.S. military and the Iraqi government. Lieutenant Colonel Steve Boylan, the spokesman for the U.S. military in Baghdad, stated, "I don't know how they are doing their methodology and can't talk to how they calculate their numbers," as well as "we do everything we can to avoid civilian casualties in all of our operations." National Geographic researcher Bijal Trivedi stated, "Civilian casualties did occur, but the strikes, for the most part, were surgical."


In popular culture

Following the
2003 invasion of Iraq The 2003 invasion of Iraq was a United States-led invasion of the Republic of Iraq and the first stage of the Iraq War. The invasion phase began on 19 March 2003 (air) and 20 March 2003 (ground) and lasted just over one month, including 26 ...
by the US, the term "shock and awe" has been used for commercial purposes. The
United States Patent and Trademark Office The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alexa ...
received at least 29 trademark applications in 2003 for exclusive use of the term.Robert Longley,
Patent Office Suffers 'Shock and Awe' Attack
,
About.com Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, ...
, October 27, 2003.
The first came from a fireworks company on the day the US started bombing
Baghdad Baghdad (; ar, بَغْدَاد , ) is the capital of Iraq and the second-largest city in the Arab world after Cairo. It is located on the Tigris near the ruins of the ancient city of Babylon and the Sassanid Persian capital of Ctesiphon ...
.
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
registered the trademark the day after the beginning of the operation for use in a video game title but later withdrew the application and described it as "an exercise of regrettable bad judgment." In an interview, Harlan Ullman stated that he believed that using the term to try to sell products was "probably a mistake," and "the marketing value will be somewhere between slim and none.". In the 2009 theatrical movie
Avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appearanc ...
, the genocide attack on the Na'vi is described as a "Shock and Awe" campaign by doctor Max Patel. In the 2011 theatrical film Battle: Los Angeles, the invasion by the alien force was described as using "rapid dominance" along the world's coastlines, including indiscriminate use of heavy ordnance. A mission entitled 'Shock and Awe' in the video game Call of Duty 4: Modern Warfare concludes with the detonation of a nuclear warhead. In the 2008 video game Command & Conquer: Red Alert 3, one of the songs in the soundtrack of the game is titled "Shock and Awe".


See also

* Demoralization (military) *
Hearts and minds (Iraq) Hearts and Minds was a public relations campaign used in the Iraq War (2003-2011). Background The operation to "win Iraqi hearts and minds", had been established before the war started. One Central Command planner noted that psychological opera ...
*
Powell Doctrine The "Powell Doctrine" is a journalist-created term, named after General Colin Powell, for a doctrine that Powell created in the run-up to the 1990–1991 Gulf War. The doctrine poses questions emphasizing national security interests, overwhelmin ...
*
Psychological warfare Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Mi ...
*
Rumsfeld Doctrine The "Rumsfeld Doctrine", named after former United States Secretary of Defense Donald Rumsfeld, is a phrase coined by journalists concerned with the perceived transformation of the military of the United States. It would be considered Rumsfeld's ...
*
Terror (politics) Terror (from French ''terreur'', from Latin ''terror'' "great fear", ''terrere'' "to frighten") is a policy of political repression and violence intended to subdue political opposition. The term was first used for the Reign of Terror during the ...
*
London Blitz The Blitz was a German bombing campaign against the United Kingdom in 1940 and 1941, during the Second World War. The term was first used by the British press and originated from the term , the German word meaning 'lightning war'. The Germa ...
*
Blitzkrieg Blitzkrieg ( , ; from 'lightning' + 'war') is a word used to describe a surprise attack using a rapid, overwhelming force concentration that may consist of armored and motorized or mechanized infantry formations, together with close air su ...


Notes


Further reading

* Blakesley, Paul J. "Shock and Awe: A Widely Misunderstood Effect". ''United States Army Command and General Staff College'', June 17, 2004. * Branigin, William.
A Brief, Bitter War for Iraq's Military Officers
. ''
Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'', October 27, 2003. * Peterson, Scott.
US mulls air strategies in Iraq
. ''
Christian Science Monitor Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...
'', January 30, 2003. * Ullman, Harlan K. and Wade, James P. Rapid Dominance: A Force for All Seasons. Royal United Services Institute in Defense Studies, 1998.


External links


Shock and awe
, from
SourceWatch The Center for Media and Democracy (CMD) is a progressive nonprofit watchdog and advocacy organization based in Madison, Wisconsin. CMD publishes ExposedbyCMD.org, SourceWatch.org, and ALECexposed.org. History CMD was founded in 1993 by progr ...

Command and Control Research Program
{{Authority control English phrases Iraq War Military doctrines Psychological warfare techniques Warfare post-1945 1996 neologisms