ShockHound was an

online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" o ...

music download A music download (commonly referred to as a digital download) is the digital transfer of music via the Internet into a device capable of decoding and playing it, such as a personal computer, portable media player, MP3 player or smartphone. T ...

site,

retail store Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

and social networking platform launched by

Hot Topic Hot Topic, Inc. (stylized as HOT TOPIC) is an American retail chain specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in rock music and video gaming ...

in 2008. ShockHound music files were available for download in the

MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany, with support from other digital scientists in the United States and elsewhere. Origin ...

format, making them compatible with most

digital music player A portable media player (PMP) (also including the related digital audio player (DAP)) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. The data is typically stored ...

s, and free from digital rights management (DRM) software restrictions. Randy Bookasta ( ''Ray Gun'' magazine) and Dan Epstein ( ''Revolver'' magazine) were contributing content

editors Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, or ...

. On March 28, 2011, ShockHound posted an announcement stating they would be shutting down for good on May 15, 2011.

Content

ShockHound had an

online social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for a ...

platform which allowed users to create and share content. Additional website content included

music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspe ...

reviews A review is an evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture. In addition to a critical evaluation, the review's author may assign the work a rating to indic ...

rock concerts A rock concert is a performance of rock music. During the 1950s, several American musical groups experimented with new musical forms that fused country music, blues, and swing genre to produce the earliest examples of "rock and roll." The co ...

interviews An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" r ...

music videos A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

streaming audio Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

, and original programming called ''Shock Shows'', including Taco Tuesday and Stella Can't Cook. ShockHound opened its first retail store in

Torrance, California Torrance is a city in the Los Angeles metropolitan area located in Los Angeles County, California, United States. The city is part of what is known as the South Bay region of the metropolitan area. Torrance has of beachfront on the Pacific O ...

in the

Del Amo Fashion Center Del Amo Fashion Center is a three-level regional shopping mall in Torrance, California, United States. It is currently managed and co-owned by Simon Property Group. With a gross leasable area (GLA) of , it is the sixth largest shopping mall in ...

Cross merchandising

In addition to music downloads, music-related merchandise was also available on the website, including band

T-shirts A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are generall ...

, accessories, posters,

concert A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variet ...

tickets, and

Vinyl records A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts near ...

. This type of cross merchandising was unique in the digital audio market. ShockHound utilized a proprietary

shopping cart A shopping cart (American English), trolley (British English, Australian English), or buggy (Southern American English, Appalachian English), also known by a variety of other names, is a wheeled cart supplied by a shop or store, especi ...

functionality which combined music downloads and merchandise purchases into a single transaction.

Concert sponsorships

As part of their opening launch in 2008, ShockHound offered free concerts by

No Age No Age is an American noise rock duo consisting of guitarist Randy Randall and drummer/vocalist Dean Allen Spunt. The band is based in Los Angeles, California, and was signed to Sub Pop records from 2008 to 2013. No Age's fourth studio album, '' ...

Titus Andronicus ''Titus Andronicus'' is a tragedy by William Shakespeare believed to have been written between 1588 and 1593, probably in collaboration with George Peele. It is thought to be Shakespeare's first tragedy and is often seen as his attempt to emul ...

and Snow Patrol, to users in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

and

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United State ...

.
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References

{{DEFAULTSORT:Shockhound Online music stores of the United States 2000s fashion Internet properties established in 2008 Internet properties disestablished in 2011 2008 establishments in the United States 2011 disestablishments in the United States