Shobu Yarlagadda and Prasad Devineni are an Indian film producer duo. They founded Arka Media Works, a film production company known for its works in Telugu cinema. Their notable productions include '' Vedam'' (2010), '' Maryada Ramanna'' (2010), the ''Baahubali'' film series (2015–2017), and ''

Uma Maheswara Ugra Roopasya ''Uma Maheswara Ugra Roopasya'' () also known by the initialism ''UMUR'', is a 2020 Indian Telugu-language comedy drama film directed by Venkatesh Maha, and produced by Shobu Yarlagadda, Prasad Devineni and Vijaya Praveena Paruchuri for thei ...

'' (2020). Yarlagadda and Devineni have together garnered two

National Film Awards The National Film Awards is the most prominent film award ceremony in India. Established in 1954, it has been administered, along with the International Film Festival of India and the Indian Panorama, by the Indian government's Directorat ...

, two state Nandi Awards, three Filmfare South Awards, two

SIIMA South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry. It was launched in 2012 by Vishnu Vardhan Induri and Brinda Prasad Adusimilli to appreci ...

awards, one Zee Cine Awards Telugu and the

Saturn Award The Saturn Awards are American awards presented annually by the Academy of Science Fiction, Fantasy and Horror Films. The awards were created to honor science fiction, fantasy, and horror in film, but have since grown to reward other films be ...

Early life

Yarlagadda was born in Gudivada in

Krishna District Krishna district is district in the coastal Andhra Region in Indian state of Andhra Pradesh, with Machilipatnam as its administrative headquarters. It is the coastal district of Andhra Pradesh. Machilipatnam is the most populated city in the di ...

, Andhra Pradesh. He graduated in Civil and Environmental Engineering from Andhra University in 1992. He went on to Texas A&M and graduated in Agricultural Engineering in 1995. For over a year and a half, he worked as an Air Resources Engineer in Greater Los Angeles Area for California Air Resources Board. In 2001 he established Arka Mediaworks with Prasad Devineni. Yarlagadda is the son-in-law of veteran director K. Raghavendra Rao.

Career

In 2001, Yarlagadda established Arka Mediaworks; Arka means sunrays in Sanskrit. It produces television content in six languages (Telugu, Tamil, Kannada, Oriya, Bangla and Marathi). He has worked as line producer for films such as ''

Morning Raaga ''Morning Raga'' is a 2004 Indian musical drama film written and directed by Mahesh Dattani, and produced by K. Raghavendra Rao under Arka Media Works. It stars Shabana Azmi, Prakash Kovelamudi, Perizaad Zorabian, Lillete Dubey and Nassar. The fi ...

'', and '' Anaganaga O Dheerudu''. He was Executive Producer for films such as '' Bobby'' and '' Pandurangadu.'' Prasad Devineni produced ''

Pallakilo Pellikoothuru ''Pallakilo Pellikoothuru'' () is a 2004 Indian Telugu-language romantic drama film directed by Suchitra Chandrabose. Its stars Gowtham and Rathi. The film introduces Brahmanandam's son Gowtham and Bangalore-based Rathi's Telugu debut. K. Ragha ...

''. Yarlagadda and Devineni serve as the board members of Arka Media Works, a film production company. They produced the two part '' Baahubali: The Beginning'' (2015) premiered at the

Brussels International Fantastic Film Festival The Brussels International Fantastic Film Festival (BIFFF), previously named Brussels International Festival of Fantastic Film (french: Festival international du film fantastique de Bruxelles, nl, Internationaal Festival van de Fantastische Fil ...

, and '' Baahubali 2: The Conclusion'' (2017) premiered at the British Film Institute, while becoming the highest grossing Indian multilingual film franchise of all time globally with a cumulative box office earnings of approximately . The first part of the Telugu film has received the National Film Award for Best Feature Film, and got nominated for Saturn Award for Best Fantasy Film by the American

Academy of Science Fiction, Fantasy and Horror Films Academy of Science Fiction, Fantasy and Horror Films is an American non-profit organization established in 1972 dedicated to the advancement of science fiction, fantasy, and horror in film, television, and home video. The Academy is headquarter ...

. The second part has garnered the

Telstra People's Choice Award The Indian Film Festival of Melbourne (IFFM) is a Victoria State Government-funded annual festival based in Melbourne founded in 2012. It is presented by Film Victoria, and the provider is chosen through a tender process. The current tender pro ...

at the 2017 Indian Film Festival of Melbourne. The second part, The Conclusion (2017) received the American Saturn Award for Best International Film, and the Australian

Filmography

Awards

; Indian Film Festival of Melbourne *

- (Producer) - '' Baahubali 2: The Conclusion'' (2017) ;

* National Film Award for Best Feature Film (Producer) - '' Baahubali: The Beginning'' (2015) * Best Popular Film Providing Wholesome Entertainment - '' Baahubali: The Conclusion'' (2017) ; Nandi Awards * Nandi Award for Best Feature Film - '' Vedam'' (2010) * Nandi Award - Best Popular Feature Film - '' Maryada Ramanna'' (2010) ;

Filmfare Awards South Filmfare Awards South is the South Indian segment of the annual Filmfare Awards, presented by the Filmfare magazine of The Times Group to honour both artistic and technical excellence of professionals in the Indian film industry encompassing ...

* Filmfare Award for Best Film - Telugu - ''Vedam'' (2010) * Filmfare Award for Best Film - Telugu - ''Baahubali: The Beginning'' (2015) * Filmfare Award for Best Film - Telugu - ''Baahubali: The Conclusion'' (2017) ; CineMAA Awards * Best film - ''Maryada Ramanna'' (2010) * Best film - '' Baahubali: The Beginning'' (2015) ; South Indian International Movie Awards * SIIMA Award for Best Film- '' Baahubali: The Beginning'' (2015) * SIIMA Award for Best Film- '' Baahubali 2: The Conclusion''(2017) ; Zee Cine Awards Telugu * Best Film - '' Baahubali 2: The Conclusion''(2017) ; Santosham Film Awards *

Best Producer Best or The Best may refer to: People * Best (surname), people with the surname Best * Best (footballer, born 1968), retired Portuguese footballer Companies and organizations * Best & Co., an 1879–1971 clothing chain * Best Lock Corporatio ...

- '' Baahubali: The Beginning'' (2015)

References

{{DEFAULTSORT:Yarlagadda, Shobu and Devineni, Prasad Living people Nandi Award winners Telugu film producers Texas A&M University alumni Engineers from Andhra Pradesh Film producers from Andhra Pradesh Businesspeople from Hyderabad, India Indian emigrants to the United States American people of Telugu descent People from Krishna district Filmfare Awards South winners Telstra People's Choice Award winners Producers who won the Best Feature Film National Film Award Producers who won the Best Popular Film Providing Wholesome Entertainment National Film Award Santosham Film Awards winners Zee Cine Awards Telugu winners Indian filmmaking duos Year of birth missing (living people)