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In Internet culture, shitposting, trashposting, or funposting is the act of using an online forum or social media page to post content that is
satirical Satire is a genre of the visual, literary, and performing arts, usually in the form of fiction and less frequently non-fiction, in which vices, follies, abuses, and shortcomings are held up to ridicule, often with the intent of shaming or e ...
and of "aggressively,
ironically Irony (), in its broadest sense, is the juxtaposition of what on the surface appears to be the case and what is actually the case or to be expected; it is an important rhetorical device and literary technique. Irony can be categorized into d ...
, and trollishly poor quality", an online analog of trash talk. Shitposts are intentionally designed to derail discussions or cause the biggest reaction with the least effort, and are sometimes made as part of a co-ordinated flame war to make a website unusable by its regular visitors.


Definition and usages

Shitposting is a modern form of online provocation. The term itself appeared around the mid-2000s on image boards such as
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, ...
, but the concept is not new; the early 20th-century art movement Dadaism created art that was intentionally low-quality or offensive to provoke the art world. Writing for '' Polygon'', Sam Greszes compared shitposting to Dadaism's "confusing, context-free pieces that, ''specifically'' because they were so absurd, were seen as revolutionary works both artistically and politically". Greszes writes that the goal of shitposting is "to make an audience ''so confused'' at the lack of content that they laugh or smile". Professor Greg Barton, an expert on terrorism at Deakin University, said that
racist Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...
shitposting is common across the internet and is a way for people to connect and gain attention. He said, "The thing about social media is that it's social. You want some feedback, you want people to like your stuff whether it's
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
or Facebook. Shitposting is all about getting your profile up, getting a response and the more ironic and funny you can be the more you get."


In modern politics

The political uses of shitposting came to prominence during the
2016 United States presidential election The 2016 United States presidential election was the 58th quadrennial presidential election, held on Tuesday, November 8, 2016. The Republican ticket of businessman Donald Trump and Indiana governor Mike Pence defeated the Democratic ticket ...
. In May of that year, '' The Daily Dot'' wrote that a shitpost is "a deliberate provocation designed for maximum impact with minimum effort". In September 2016 the pro- Trump group ''Nimble America'' received widespread media attention. '' The Daily Beast'' described the group as "dedicated to 'shitposting' and circulating
internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
s maligning Hillary Clinton". In September 2016, '' The Independent'' wrote that shitposting is an apolitical "tool that can be put to a variety of effects". But posts such as these appeared long before the
2016 US presidential election The 2016 United States presidential election was the 58th quadrennial presidential election, held on Tuesday, November 8, 2016. The Republican ticket of businessman Donald Trump and Indiana governor Mike Pence defeated the Democratic ticket ...
. '' Engineering & Technology'' magazine wrote that "shitposting, whether from the left or right, is perilously close to delivering an online metastasis of Orwell's Two-minute Hate". In November 2016, ''
Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...
'' magazine wrote, "internet mockery is emerging as a legitimate political technique: shitposting. Maybe the 2020 election will be all shitposting." In March 2018, talking about Facebook group New Urbanist Shitposting or
New Urbanist Memes for Transit-Oriented Teens New Urbanist Memes for Transit-Oriented Teens, also known as NUMTOT or Numtots and variations by its members, is a Facebook List of Facebook features#Groups, group dedicated to discussion, Internet memes, and general discourse surrounding New Urb ...
, '' Chicago'' magazine defined it as "posts that are meant to be awkward and irrelevant, aggravating and distracting social media communities from discussing their topic at hand". The '' Financial Times'' defined shitposting as "posting ostentatiously inane and contextless content to an online forum or social network with the effect of derailing discussion". It gave the example of Liberal Democrat leader Jo Swinson's being forced to deny she had killed squirrels for fun after online trolls made up a story about her having done so.


In popular culture

* Suntukan sa Ace Hardware started as a sardonic shitpost by a satirical Facebook account, but eventually turned into a promotional event as a result of the ensuing publicity. * The Storm Area 51 event that gained worldwide attention was created by an account called "Shitposting cause im in shambles".


See also

*
Internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
* Internet forum * Imageboard * Remix culture * YouTube poop


References


External links

* * {{internet slang Anti-intellectualism Internet trolling Internet culture Internet humor