Sherin Francis (born March 30, 1984) is a Seychellois economist and finance expert. She is the Principal Secretary for the Tourism Department, which is under the purview of the Ministry for Foreign Affairs and Tourism. Prior to her appointment as the head of the Tourism Department in April 2021, She was the chief executive officer of the

Seychelles Tourism Board The Seychelles Tourism Board (STB), a public/private sector body headed by CEO Mrs. Sherin Francis, with Mrs. Kathleen Mason as Chairperson, oversees most aspects of Seychelles' tourism industry whose Minister is Mr. Didier Dogley. The Seychelles ...

, for eight years. Under her leadership, tourism has increased with specific campaigns targeting markets such as the United Kingdom.

Early life and education

Sherin Francis born Naiken grew up in the Anse Royale administrative district of Mahé, Seychelles, where she completed her early education. She holds a B.Sc degree in Economics and Business Studies from the University of Manchester,

U.K The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

; and an M.Sc degree in

Finance Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of fina ...

from the University of London.

Career

She started her career in 2006 at the Ministry of National Development as an industrial officer before she rose through the ranks to become director of investment promotion. In July 2013, she was appointed CEO of the

, succeeding Elsia Grandcourt. In 2015, she remained upbeat about the tourism prospect of the islands, attributing the economic reforms of the government for the increase of visitors early in the year, particularly from the UK and France. She also linked this with a marketing drive executed under her leadership of the tourism board, with the campaign "luxury within reach" targeting potential visitors in the UK. To further promote this work, she appeared in interviews with the BBC, '' The Daily Telegraph'' and CNN.

Personal life

She is married to Marco Francis, a businessman and former chairman of the Seychelles Chamber of Commerce and Industry. Together, they have two children.

References

{{DEFAULTSORT:Francis, Sherin 1984 births Living people People from Anse Royale Seychellois women in business Seychellois economists Seychellois businesspeople Alumni of the University of Manchester Alumni of University of London Worldwide Alumni of the University of London