Leticia Padua, known online as SheraSeven or Shera Seven, is an American livestreamer,

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

dating coach Dating coaches offer coaching and related products and services to improve their clients' success in dating and relationships. Through discussion, role-playing, behaviour modelling, and other forms of direction, a dating coach trains clients to meet ...

, and social media personality. Her YouTube livestreams give dating advice to single women about marrying rich and getting money from men. She is also known as the "sprinkle sprinkle lady" for her catchphrase, "sprinkle sprinkle". Clips from her livestreams began going viral on

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

in 2023. Critics have complimented her content for its humor while also describing her as controversial, variously calling her views on heterosexual dating "deeply nihilistic", "

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", and "completely unprogressive".

Career

Padua began making YouTube videos as SheraSeven in 2013. Clips of SheraSeven's livestreams began being posted on

in the spring of 2023. She had over 500 thousand YouTube subscribers by November of that year. Clips of her on TikTok amassed over 20 billion views by August 2023, and videos tagged with her catchphrase, "sprinkle sprinkle", had over two billion views on the platform by 2024. A fan account of hers, Sheralations, had almost 400 thousand followers on TikTok before being leaving the platform in 2023. Kerame Marcellus of ''

Essence Essence ( la, essentia) is a polysemic term, used in philosophy and theology as a designation for the property or set of properties that make an entity or substance what it fundamentally is, and which it has by necessity, and without which it ...

'' called Shera Seven "a favorite on TikTok" for her "candid dating and money advice for women online". In January 2024, SheraSeven was featured in Brandon Blackwood's

Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, throu ...

campaign.

Public image

SheraSeven often encourages women over the age of 25 to employ manipulation tactics and

reverse psychology Reverse psychology is a technique involving the assertion of a belief or behavior that is opposite to the one desired, with the expectation that this approach will encourage the subject of the persuasion to do what is actually desired. This techniqu ...

to get rich older men to pay for their expenses while avoiding broke men, to whom she refers as "dusties", as a way to game the

patriarchy Patriarchy is a social system in which positions of dominance and privilege are primarily held by men. It is used, both as a technical anthropological term for families or clans controlled by the father or eldest male or group of males a ...

. She is known online as the "sprinkle sprinkle lady" for her catchphrase, "sprinkle sprinkle", which she says after giving words of advice. Her fans have often jokingly described her as a female version of

Andrew Tate Emory Andrew Tate III (born December 1, 1986) is an American-British social media personality, businessman and a former professional kickboxer. Following his kickboxing career, he began offering paid courses and memberships through his websit ...

. Critics have described her as controversial for her views on gender. Steffi Cao of ''

Bustle A bustle is a padded undergarment used to add fullness, or support the drapery, at the back of women's dresses in the mid-to-late 19th century. Bustles are worn under the skirt in the back, just below the waist, to keep the skirt from dragging. ...

'' identified SheraSeven as one of a crop of "dark feminine" influencers, whose content "pull viewers in with... confidence and humor", and summarized their philosophy as being that "men are interchangeable, problematic, and take up too much emotional space". For '' Vox'', Rebecca Jennings called SheraSeven "among the funniest people on the internet" and "extremely entertaining", but added that she was "part of a wave of arguably regressive and deeply nihilistic 'dating experts' currently taking over TikTok" and that "her philosophy ultimately reduces women to sexual objects whose value decreases the less traditionally attractive they become". Tara Kenny of ''

Dazed ''Dazed'' (''Dazed & Confused'' until February 2014) is a bi-monthly British style magazine founded in 1991. It covers music, fashion, film, art, and literature. Dazed is published by Dazed Media, an independent media group known for producing ...

'' wrote in 2023 that SheraSeven and other women dating advice influencers took "a hardline,

stance that sets them apart from their softer, touchy-feely counterparts" and that parts of their content "fall into the same toxic thought patterns as those

manosphere The manosphere is a collection of websites, blogs, and online forums promoting masculinity, misogyny, and opposition to feminism. Communities within the manosphere include men's rights activists, incels (involuntary celibates), Men Going Their Ow ...

channels they're trying to counteract". For ''

Indy100 ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publishe ...

'', Kate Plummer called her opinions on gender roles in heterosexual relationships "completely unprogressive", while Raquel Rosario Sánchez wrote for ''

The Critic ''The Critic'' was an American primetime adult animated sitcom revolving around the life of New York film critic Jay Sherman, voiced by Jon Lovitz. It was created by writing partners Al Jean and Mike Reiss, who had previously worked as writers a ...

'' that she "dispense faux-empowerment".

Personal life

SheraSeven's husband, James Scott, works as an SQL developer and appears in the background of many of her livestreams.

References

{{reflist African-American feminists American YouTubers Living people Date of birth missing (living people) YouTube streamers 21st-century African-American women Year of birth missing (living people)