Shelton Leigh "Shelly" Palmer advertising, marketing and technology consultant, and business adviser. He is the Professor of Advanced Media in Residence at the

S. I. Newhouse School of Public Communications The S.I. Newhouse School of Public Communications, commonly known as Newhouse School, is the communications and journalism school of Syracuse University in Syracuse, NY. It has programs in print and broadcast journalism; music business; graphic ...

Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York. Established in 1870 with roots in the Methodist Episcopal Church, the university has been nonsectarian since 1920. Locate ...

and CEO of The Palmer Group, a tech strategy and solutions consulting practice. He is the former president of the

National Academy of Television Arts & Sciences The National Academy of Television Arts and Sciences (NATAS) is an American professional service organization founded in 1955 for "the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, edu ...

(NATAS), New York chapter (NATAS/NY), and he served as the chairman of both the Advanced Media Committee and the Technology Committee for the organization. He is also known for his work as a composer and producer.

Education and career

Palmer completed his graduation from the

New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, the ...

Tisch School of the Arts The New York University Tisch School of the Arts (commonly referred to as Tisch) is the performing, cinematic and media arts school of New York University. Founded on August 17, 1965, Tisch is a training ground for artists, scholars of the a ...

with a B.A. in direction and production of film and television in 1979. He started his career at age 12 as a musician. He wrote Meow Mix jingles and composed music for ''

Live with Regis and Kelly ''Live with Kelly and Ryan'' (or simply ''Live'') is an American syndicated morning talk show hosted by Kelly Ripa and Ryan Seacrest. Executive produced by Michael Gelman, the ''Live with...'' show formula has aired under various hosts since ...

'', ''

Spin City ''Spin City'' is an American sitcom television series that aired from September 17, 1996 to April 30, 2002, on ABC. Created by Gary David Goldberg and Bill Lawrence, the show is set in a semi-fictionalized version of the New York City mayor's ...

'' and

MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political ...

. The "Palmer News Package" is Palmer's arrangement of the Channel 2 News theme originating from

WBBM-TV WBBM-TV (channel 2) is a television station in Chicago, Illinois, United States, airing programming from the CBS network. Owned and operated by the network's CBS News and Stations division, the station maintains studios on West Washington Stre ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

and has been used by stations across the country including WBBM's sister station

WCBS-TV WCBS-TV (channel 2) is a television station in New York City, serving as the flagship of the CBS network. It is owned and operated by the network's CBS News and Stations division alongside Riverhead, New York–licensed independent station WL ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, who commissioned the arrangement. Palmer produced ''HotPop'', which aired on

Starz Starz (stylized as STARZ since 2016; pronounced "stars") is an American premium cable and satellite television network owned by Lions Gate Entertainment, and is the flagship property of parent subsidiary Starz Inc. Programming on Starz consist ...

/ Encore's Wam! Network. He also produced NBC Universal's ''Digital Life with Shelly Palmer'', and ''Live Digital with Shelly Palmer.''

Radio work

Palmer's first "full service" radio production client was The

ABC Television Network The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the ABC Entertainment Group division of The Walt Disney Company. The network is headquartered in Burbank, Califor ...

. SLP&Co. scripted, cast, produced, composed and trafficked over 150 radio spots per year to ABC's 213 affiliated television stations. During the early 1990s, SLP&Co. expanded its staff and production facilities to include more work with music as well as programming and production for

CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains data. Computers can read—but not write or erase—CD-ROMs. Some CDs, called enhanced CDs, hold both comput ...

, the

World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...

Interactive Television Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information ...

and other digital media.

Interactive television

Palmer's first solo technology patent was for an interactive television system that allowed users to click a button on their remote to perform near-real-time transactions over broadcast television. Palmer also invented and patented the methodology that enabled viewers to watch television and interact with server-based information in relative sync, known as two-screen interactive television. Major network broadcasts soon adopted this technology, including ABC's

Monday Night Football ''ESPN Monday Night Football'' (abbreviated as ''MNF'' and also known as ''ESPN Monday Night Football on ABC'' for simulcasts) is an American live television broadcast of weekly National Football League (NFL) games currently airing on ESPN, AB ...

Who Wants to Be a Millionaire? ''Who Wants to Be a Millionaire?'' (often informally called ''Millionaire'') is an international television game show franchise of British origin, created by David Briggs, Mike Whitehill and Steven Knight. In its format, currently owned and ...

and

The Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...

. As

The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

and its subsidiaries licensed Palmer's Enhanced Television technology, the company soon hired Palmer as a consultant to their Enhanced Television division. In 2004, ABC's Celebrity Mole Yucatán received an

Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

in the category of Enhancement of Original Television Content, a project team of advanced media professionals spearheaded by Palmer.

Books

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Patents

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References

External links

Official Palmer website
* {{DEFAULTSORT:Palmer, Shelly Living people American television composers American television personalities American women television personalities Place of birth missing (living people) Year of birth missing (living people) Tisch School of the Arts alumni Syracuse University faculty