Shelf Awareness is an American publishing company that produces two electronic publications/newsletters focused on bookselling, books and

book review __NOTOC__ A book review is a form of literary criticism in which a book is merely described (summary review) or analyzed based on content, style, and merit. A book review may be a primary source, opinion piece, summary review or scholarly revie ...

Overview

With offices in

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

, Washington, and Montclair, New Jersey, ''Shelf Awareness'' publishes an e-newsletter for the book industry and an e-newsletter for general readers. ''Shelf Awareness Pro'' is a daily

trade magazine A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for thi ...

for booksellers, publishers, librarians, and literary agents with a circulation of 39,000. ''Shelf Awareness for Readers'' is a twice-weekly (Tuesdays and Fridays)

publication for consumers with a circulation of 399,000. Approximately 130 independent bookstores send out a version of ''Shelf Awareness for Readers'' to their customers.

History

The company was founded by editor/journalist John Mutter (editor-in-chief) and Jenn Risko (publisher) in 2005 to produce a

for

bookseller Bookselling is the commercial trading of books which is the retail and distribution end of the publishing process. People who engage in bookselling are called booksellers, bookdealers, bookpeople, bookmen, or bookwomen. The founding of libra ...

s. The circulation of ''Shelf Awareness Pro'' (also called ''Shelf Awareness for the Book Trade'') is more than 39,000 industry professionals and is considered an essential

trade publication A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for thi ...

for

s, publishers, librarians, and literary agents. The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures;

bookselling Bookselling is the commercial trading of books which is the retail and distribution end of the publishing process. People who engage in bookselling are called booksellers, bookdealers, bookpeople, bookmen, or bookwomen. The founding of librari ...

; publishing industry news, such as new titles, staffing, imprints, etc.;

e-book An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Alt ...

s and e-publication; authors; awards; media coverage of books and authors; and other features. ''Shelf Awareness Pro'' is often cited and/or sourced by other publications covering books and

. In 2011, ''Shelf Awareness'' launched a consumer

version called ''Shelf Awareness for Readers''. The company hired Marilyn Dahl as the review editor and Jennifer Brown as the

children's literature Children's literature or juvenile literature includes stories, books, magazines, and poems that are created for children. Modern children's literature is classified in two different ways: genre or the intended age of the reader. Children's ...

editor. The consumer version, called ''Shelf Awareness for Readers'' (also known as ''Shelf Awareness: Enlightenment for Readers''), has an approximate circulation of 399,000 readers. Key features include

s, author interviews, contests, and book-related news. A version of ''Shelf Awareness for Readers'' is also sent out by approximately 130 independent bookstores to their customers. The "Bookstore Edition" includes the bookstore's events and the ability for readers to buy books reviewed directly from the store, as well as the bookstore's logo and other branding.

References

External links

* {{Official website, http://www.shelf-awareness.com/
Malapros Bookstore

Library Thing

Richard Hugo House
Kristen Steenbeeke, Hugo Blog, August 31, 2011 Book review magazines English-language magazines Literary magazines published in the United States Magazines established in 2005 Magazines published in New Jersey Magazines published in Seattle Bookselling

Overview

History

See also

References

External links