Shelf (organization)
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Shelf is a voluntary organisation created with the aim of bringing new levels of
sexual health Sexual and reproductive health (SRH) is a field of research, healthcare, and social activism that explores the health of an individual's reproductive system and sexual wellbeing during all stages of their life. The term can also be further de ...
awareness to young people of the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
. It is unique in that it was founded by four Year 10 students of
Peterborough Peterborough () is a cathedral city in Cambridgeshire, east of England. It is the largest part of the City of Peterborough unitary authority district (which covers a larger area than Peterborough itself). It was part of Northamptonshire until ...
in April 2007 and is still currently owned and operated by them. It was founded with support from members of Peterborough City Council and the Peterborough
NHS The National Health Service (NHS) is the umbrella term for the publicly funded healthcare systems of the United Kingdom (UK). Since 1948, they have been funded out of general taxation. There are three systems which are referred to using the " ...
Primary Care Trust Primary care trusts (PCTs) were part of the National Health Service in England from 2001 to 2013. PCTs were largely administrative bodies, responsible for commissioning primary, community and secondary health services from providers. Until 31 May ...
. Shelf runs via a website and distributed brochures containing information on sexual health and links to local support organisations.


History

Shelf was originally created as a business idea to be entered into "The Big Deal", a national business and enterprise challenge run by the
National Academy for Gifted and Talented Youth The National Academy for Gifted and Talented Youth (NAGTY) was based at the University of Warwick and was founded in 2002 by a government (DfES) initiative for high-achieving secondary students in England. It closed in August 2007, after Warwick U ...
(NAGTY). The competition ran over 10 weeks, and required groups of students (aided by a mentor) to produce a business idea by completing weekly tasks. Over 30 groups entered the competition and then presented their ideas to a panel of judges, in the style of the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
's ''Dragons' Den'', at an event held at Aston Business School in July 2007. The four best groups then presented their ideas again to all competitors and judges. "Team
Joey Joey may refer to: People *Joey (name) Animals * Joey (marsupial), an infant marsupial * Joey, a Blue-fronted Amazon parrot who was one of the Blue Peter pets Film and television * ''Joey'' (1977 film), an American film directed by Horac ...
"–named after the character in the US TV sitcom ''
Friends ''Friends'' is an American television sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. With an ensemble cast starring Jennifer Aniston, Courteney Cox, Lisa ...
''–presented Shelf and won the competition. The prize was a fully funded five-star trip to
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
which took place in October 2007. As well as sightseeing, the students (accompanied by two teachers and a member of staff from the University of Warwick, England) visited the
Goldman Sachs Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, H ...
offices, where they presented their ideas once more. Staff were "said to have been extremely impressed". An additional prize of the funding necessary to start up the enterprise was personally offered by Glenn Earle (chief managing director of
Goldman Sachs Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, H ...
Investment Bank Europe).


Service launch

In December 2008, Shelf established links with members of the Peterborough NHS Primary Care Trust (CaSH), Peterborough City Council and DrinkSense to discuss how best the services could be implemented and run alongside what was already in place in Peterborough. In January 2008, a full trial of the website was run for Year 11 students (aged 15–16) in
Jack Hunt School Jack Hunt School, officially Jack Hunt School Language College, is a co-educational secondary school and sixth form located in Netherton in the city of Peterborough in the United Kingdom. Students are aged 11 (Year 7) to 18 (Year 13). Refurbish ...
, from which feedback was ascertained, aiding the development of the website. Following further funding from The Youth Bank of Peterborough City Council, the website was officially launched on 19 March 2008. A publicised media event was held inviting representatives from across the UK. Local
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadca ...
and magazine coverage later followed.


Redesign

An updated, newly designed multi-platform version of Shelf (2.0) went live on 18 July 2009 after three months of development and contribution by and from students. Search facilities, local service links and embedded content were added to leave room for future development and expansion.


References

{{Reflist British educational websites Health education in the United Kingdom Human sexuality organizations Organisations based in Peterborough