Sheetal Vyas is an American film producer. She produced her first feature film ''

When Harry Tries to Marry ''When Harry Tries to Marry'' is a 2010 romantic comedy film, co-written, produced and directed by Nayan Padrai and starring Rahul Rai, Stefanie Estes, and Freishia Bomanbehram. Development and release Initially a featured screenplay project at t ...

'' released in the US on 22 April 2011. She also produced the film's soundtrack.

Early life

Vyas originates from

Vadodara Vadodara (), also known as Baroda, is the second largest city in the Indian state of Gujarat. It serves as the administrative headquarters of the Vadodara district and is situated on the banks of the Vishwamitri River, from the state capital ...

Gujarat Gujarat (, ) is a state along the western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. Gujarat is the fifth-largest Indian state by area, covering some ; and the ninth ...

. She started her career under

Sanjana Kapoor Sanjana Kapoor (born 1967) is an Indian theatre personality and former film actress. She is the daughter of actors Shashi Kapoor and Jennifer Kapoor. She ran the Prithvi Theatre in Mumbai from 1993 to February 2012. Biography Sanjna Kapo ...

Prithvi Theatre Prithvi Theatre is one of Mumbai's best known theatres. It was built by Shashi Kapoor and his wife Jennifer Kapoor in memory of Prithviraj Kapoor, Shashi's father, who had dreamt of having a "home" for his repertory theatre company, Prithvi Th ...

in Mumbai.

Career in media, marketing and entertainment

Sheetal started her career as an Assistant Director on a documentary about

Raja Ravi Varma Raja Ravi Varma ( ml, രാജാ രവിവർമ്മ; 29 April 1848 – 2 October 1906) was an Indian painter and artist. He is considered among the greatest painters in the history of Indian art. His works are one of the best examples ...

directed by Nandan Khudayadi. It went to win the Indian National Award for Best Documentary. Sheetal joined UTV Television under Zarina Mehta and Ronnie Screwala as the Assistant Producer for many Television shows like Junglee Toofan Tyre Puncture, Kab Kyon Aur Kaha, Positive Health Show. She then went to work with

Channel V Channel '' ("V" standing for the letter, not the Roman numeral "5") is a Chinese and former Asian pay television musical network originally launched by Star TV Hong Kong (now Fox Networks Group Asia Pacific). It was part of the unit of Disney ...

India's premium musical channel as an Assistant Producer on Timex Timepass (Winner of Best Television award) hosted by

Javed Jaffrey Syed Jaaved Ahmed Jaaferi (born 4 December 1963) is an Indian actor, dancer, and comedian who has appeared in Hindi films and television shows. He is son of the comedian Jagdeep. He joined the Aam Aadmi Party (AAP) in March, 2014 and contested ...

and First Day First Show. She also worked briefly with Profiles and Projection on an advertising show called Ad Mad. While at Profiles and Projections, she also worked on EPK for two movies –

Prakash Jha Prakash Jha (born 27 February 1952) is an Indian film producer, actor, director and screenwriter, mostly known for his political and socio-political films such as “Hip Hip Hurray” (1984), ''Damul'' (1984), ''Mrityudand'' (1997), ''Gangaaja ...

Mrityudand ''Mrityudand'' (English: ''Death Sentence'') is an Indian Hindi drama film released in 1997. It was directed and produced by Prakash Jha and stars Madhuri Dixit, Shabana Azmi, Ayub Khan, Mohan Agashe and Om Puri. The film is a commentary on t ...

and

G. P. Sippy Gopaldas Parmanand Sipahimalani (14 September 1914 — 25 December 2007), better known as G. P. Sippy, was an Indian film producer and director who worked in the Bollywood industry. Biography Sippy was born in Sindh, British India (now in Pak ...

's movie Sheetal Joined

Zee TV Zee TV (stylised as ZEE TV) is a Hindi general entertainment pay television channel in India. It was launched on 2 October 1992, as the first privately owned TV channel in the country. It is owned by Zee Entertainment Enterprises. Zee TV also ...

to work on Zee Cine Awards and Zee Music awards. She moved to US in 2001 to become Assistant Vice-President of Cinemaya Media Group, then one of the largest South Asian media, entertainment and marketing conglomerates in the US. While at the company, Sheetal produced shows of Indian television programming across genres, oversaw publication of several newspaper titles, and ran Elephant Advertising, an advertising agency, which was one of the top 15 multi-cultural advertising agencies (ranked by Ad-Age).

Festivals, awards and appearances

Sheetal's debut film

has become a festival darling. It has won Best Audience Award, Best Crossover Film, and Best New Talent at London Asian Film Festival. It also won Best Feature Film (Comedy) at Jersey Shore Film Festival. The film was a marquee screening of the

Austin Film Festival Austin Film Festival (AFF), founded in 1994, is an organization in Austin, Texas, that focuses on writers’ creative contributions to film. Initially, AFF was called the Austin Heart of Film Screenwriters Conference and functioned to launch the ...

, where it had its World Premiere, and its international premiere was at Mumbai Film Festival. The film was an official selection of the Gold Coast International Film Festival. Sheetal has been a guest speaker at various industry events, and colleges including Ithaca College, and Stonybrook University. One of her current projects is Billion Dollar Raja, inspired by the true story of the largest insider trading case in US History. She conceptualised the idea and co-wrote the story for the script with Nayan Padrai. The script has been an honoree of the Writer's Guild of America's Feature Access Project, featured by The Black List website, and was selected for the Producer's Guild of America's Power of Diversity Workshop. The project is set up with Ideate Media, with both Sheetal and Nayan attached. Sheetal is currently co-writing a screenplay based on the true-story of one of French literature's most beloved authors. She is attached as a producer on a film to be shot in India, which will be executive produced by Terrence Malick. Sheetal develops material for film, TV and web as a creative producer and writing-collaborator with a focus on true stories or adaptations of literary properties.

Filmography

* ''

'' (2010) * ''

Billion Dollar Raja Billion is a word for a large number, and it has two distinct definitions: * 1,000,000,000, i.e. one thousand million, or (ten to the ninth power), as defined on the short scale. This is its only current meaning in English. *1,000,000,000,000, i ...

'' (announced)

References

External links

108 Production

When Harry Tries To Marry
{{DEFAULTSORT:Vyas, Sheetal Film producers from New York (state) Screenwriters from New York (state) Living people People from Vadodara People from Gujarat People from Pune People from Mumbai Film directors from New York City Year of birth missing (living people)