Sheba (from
Arabic
Arabic (, ' ; , ' or ) is a Semitic languages, Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C ...
شبع '' šabiʿa'' = to become sated) is a brand of canned
cat food produced by
Mars, Incorporated
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021.
Mars was ranked as the fourth-largest priva ...
.
In January 2011, Mars Petcare US announced that Sheba would be discontinued and thus will no longer be available for purchase in the United States. A special webpage
explained that the decision was based on economic factors:
As of July 2012, Sheba is again available in the United States. However, it now comes in pull-tab cans as opposed to the former plastic trays.
In mid-2014, Sheba once again returned to plastic trays with its Perfect Portions line. One can of Sheba brand cat food contains two servings, but the consumer must manually separate the portions for their pet. The Perfect Portions line reintroduced the plastic packaging by splitting the contents of one can into two separate serving trays, thus eliminating the need for manual separation. The line is priced slightly higher than Sheba canned food.
References
Mars brands
Cat food brands
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