''Sharqzadegi'' or ''Sharghzadegi'' (Persian: شرق‌زدگی) is a pejorative

Persian Persian may refer to: * People and things from Iran, historically called ''Persia'' in the English language ** Persians, the majority ethnic group in Iran, not to be conflated with the Iranic peoples ** Persian language, an Iranian language of the ...

term variously translated as "Eastoxification." It is used to refer to the loss of Iranian independence in the fields manufacturing, products and innovation due to the import of cheap Chinese alternatives. This has become especially pertinent in the early half the 21st century with the increase in Chinese automotive companies inside Iran. Unlike "Westoxification", "Eastofixication" does not infer Iranians' interest in Oriental culture, however is in 2015 limited to the appropriation and rise of Chinese industry in Iran. Eastoxifiation first appearance in printed literature in the English languages dates back to 1984, where

Martin E. Marty Martin Emil Marty (born on February 5, 1928) is an American Lutheran religious scholar who has written extensively on religion in the United States. Early life and education Marty was born on February 5, 1928, in West Point, Nebraska, and raised ...

''Fundamentalisms and Society: Reclaiming the Sciences, the Family, and Education'' states that sharqhzadeqi is the act of appreciation of Eastern culture.

References

{{Iran topics Economy of Iran Anti-Chinese sentiment in Asia Persian words and phrases

See also

References