Sharpstown Mall
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PlazAmericas, formerly known as Sharpstown Mall and earlier Sharpstown Center, is a shopping mall located in the Sharpstown development in
Greater Sharpstown Southwest Management District, formerly Greater Sharpstown Management District, is a district in Houston, Texas, United States. The district is split into 6 neighborhoods: Sharpstown, Chinatown, Mahatma Gandhi District/Little India, Westwood, H ...
,
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
. The mall is located on the northwest corner of
Interstate 69 Interstate 69 (I-69) is an Interstate Highway in the United States currently consisting of 10 unconnected segments with an original continuous segment from Indianapolis, Indiana, northeast to the Canadian border in Port Huron, Michigan, at ...
/
U.S. Route 59 U.S. Route 59 (US 59) is a north–south United States highway (though it was signed east–west in parts of Texas). A latecomer to the U.S. numbered route system, US 59 is now a border-to-border route, part of the NAFTA Corridor Highway Sy ...
and Bellaire Boulevard. This is the third mall to be built in Houston after
Gulfgate Mall Gulfgate Center, also known as Gulfgate Shopping City or Gulfgate Center, is a shopping center located in the East End, Houston, Texas, United States.Meyerland Plaza Meyerland Plaza is a large shopping center located in southwest Houston, Texas, United States. Meyerland Plaza is located in the Meyerland neighborhood of Houston and is just outside the 610 Loop. The anchor stores are JCPenney, Target, Ross Dre ...
in 1957, but the first fully air-conditioned mall in Houston. The area includes the Jewelry Exchange Center, a ten-story building. After the mall was renamed PlazAmericas, it took a
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
n theme and catered to
Hispanic The term ''Hispanic'' ( es, hispano) refers to people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or Hispanidad. The term commonly applies to countries with a cultural and historical link to Spain and to Vic ...
s. The anchor stores are
Burlington Burlington may refer to: Places Canada Geography * Burlington, Newfoundland and Labrador * Burlington, Nova Scotia * Burlington, Ontario, the most populous city with the name "Burlington" * Burlington, Prince Edward Island * Burlington Bay, no ...
, SuperNova Furniture, America Cinemas, La Sorella, Gold Factory & Imports, and Clarewood Supermercado. It was built in Sharpstown Industrial Park Section 12.


History


Beginnings and prime years (1961–1990s)

The mall opened as ''Sharpstown Center'', on September 14, 1961, mere days after Hurricane Carla affected Houston, with future United States Senator
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician who served as a United States senator from Massachusetts for almost 47 years, from 1962 until his death in 2009. A member of the Democratic ...
appearing during the opening ceremony as the main speaker.Gonzales, J.R.
Sharpstown Shopping Center: 50 years later
" ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With it ...
''. September 14, 2011. Retrieved on September 14, 2011.
Bivins, Ralph.
The fall of a mall / Sharpstown Center seized in foreclosure
" ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With it ...
''. Thursday February 8, 2001. Retrieved on September 14, 2011.
A 1970 ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With it ...
'' article stated that Frank Sharp decided not to delay the opening; therefore the morale of Houstonians would be increased. Not surprisingly, the first day of business brought only 8,000 shoppers (a number that was affected by the hurricane). At the time of its opening, the mall consisted of 43 stores on one level including the first suburban branch of the Houston-based
Foley's Foley's was a chain of department stores owned by May Department Stores and headquartered in Downtown Houston, Texas. On August 30, 2005, the division was dissolved and operation of the stores was assumed by Federated's Macy's West and Macy's Sout ...
department store chain, as well as the first suburban locations of Houston Trunk Factory, Battelstein's and Florsheim Shoes. In addition to Foley's,
Montgomery Ward Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The curren ...
also opened as an anchor, along with the Sharpstown State Bank—later shuttered in the wake of the
Sharpstown scandal The Sharpstown scandal was a stock fraud scandal in the state of Texas in 1971 and 1972 involving the highest levels of the state government. The name came from the involvement of the Sharpstown area of Houston. Background The scandal revolved a ...
which significantly involved Sharpstown developer Frank Sharp and many members of the Texas Legislature. The former bank building would later become home to the Jewelry Exchange Center, with three "motor bank" drive-throughs in the middle of the front parking lot as the only present-day reminder of the former bank. Early on, transportation concerns became a threat to the mall's success, and consequently Frank Sharp decided to donate a 300 ft (91 m) wide strip of land to build the Southwest Freeway (
Interstate 69 Interstate 69 (I-69) is an Interstate Highway in the United States currently consisting of 10 unconnected segments with an original continuous segment from Indianapolis, Indiana, northeast to the Canadian border in Port Huron, Michigan, at ...
/
U.S. Route 59 U.S. Route 59 (US 59) is a north–south United States highway (though it was signed east–west in parts of Texas). A latecomer to the U.S. numbered route system, US 59 is now a border-to-border route, part of the NAFTA Corridor Highway Sy ...
) through his development. Because it was Houston's first air conditioned mall—a luxury given Houston's historically unpredictable weather, many Houston residents residing in the central part of the city wanted to experience the "mall of the future", hence the traffic concerns. Another unique aspect of the mall within its corridors was the Clock of Texas
diorama A diorama is a replica of a scene, typically a three-dimensional full-size or miniature model, sometimes enclosed in a glass showcase for a museum. Dioramas are often built by hobbyists as part of related hobbies such as military vehicle mode ...
, an animated look at the history of Texas through the centuries. Sharp would also place a time capsule in the cornerstone of the mall.Hegstrom, Edward.
Area's diversity represented
. ''Houston Chronicle''. Section A, Page 22, 3 STAR Edition. December 22, 2003. Retrieved July 24, 2011.
When Sharpstown Center opened, it was located on the edge of Houston's southwest suburbs. As the Houston area grew rapidly over the next three decades, with Houston itself becoming the nation's fourth-largest city, numerous other developments throughout southwest Houston began to emerge. These developments included countless new apartment complexes home to young professionals in Houston's energy industry, residential developments as far south as Missouri City, the construction of Houston Baptist University,
Memorial Hermann Southwest Hospital Memorial Hermann Southwest Hospital, formerly Southwest Memorial Hospital, is a hospital in Sharpstown Section 3, in Southwest Management District (formerly Greater Sharpstown), Houston. It is a part of the Memorial Hermann Healthcare System. The c ...
, numerous car dealerships, and a new studio complex for the city's NBC television affiliate,
KPRC-TV KPRC-TV (channel 2) is a television station in Houston, Houston, Texas, United States, affiliated with NBC and owned by Graham Media Group. Its studios are located on Southwest Freeway (Interstate 69 in Texas, I-69/U.S. Route 59 in Texas#Inters ...
and its sister radio station
KPRC-AM KPRC () is a broadcast radio station in the United States. Licensed to Houston, Texas, KPRC has a talk radio format and is owned by iHeartMedia. A Fox News Radio affiliate, KPRC broadcasts mostly conservative talk radio shows and originates ''Wal ...
. By 1970, Sharpstown Center had 57 stores and was fully leased. The 1970s also saw the opening of
The Galleria The Galleria, stylized theGalleria and also known as the Houston Galleria, is an upscale mixed-use urban development and shopping mall located in the Uptown District of Houston, Texas, United States.Westwood Mall, which became Sharpstown's two strongest competitors over the next two decades. While the Galleria was unique in its strong focus on upscale retailers such as Neiman Marcus, Westwood was a more direct competitor to Sharpstown with anchor stores
Joske's Joske's, founded by German immigrant Julius Joske in 1867, was a department store chain originally based in San Antonio, Texas. In December 1928, Hahn Department Stores acquired the company along with the Titche-Goettinger department store of Dall ...
and Sears, which complemented Sharpstown's aforementioned anchors, and a closer location to rapidly growing Fort Bend County, home to a growing base of upper-middle class suburban shoppers. Beginning in 1979, construction of a second floor began (effectively doubling the mall's store count to over 200) and the mall was extensively renovated from its original 1950s appearance to better compete with Westwood Mall and the Galleria. The 15-month project concluded in May 1980 when the second floor opened to the public. Also during this time, a third anchor in
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...
was added as well as a food court in the former Battelstein's department store. The mall was also re-branded as ''Sharpstown Mall'', and would be referred to as such until reverting to the original name in 1993. By February 1989, Sharpstown Mall was 97% occupied, making it the mall with the highest percentage of occupied space in the Houston area. In 1993, the mall underwent a $50 million renovation, with the largest addition being a new ten-screen
Cineplex Odeon Cineplex Inc. (formerly Cineplex Galaxy) is a Canadian movie theatre and family entertainment centre chain headquartered in Toronto. The company was formed in 2003 via the acquisition of Loews Cineplex's Canadian operations (which included t ...
movie theater. The renovations effectively deterred Foley's from leaving for nearby Westwood Mall, which prior to the renovation was courting the department store as a third anchor following its own renovation in 1988. During this time, Sharpstown Mall also had to compete with West Oaks Mall for customers out of Fort Bend County.


Decline (1990s–2000s)

Ralph Bivins and Greg Hassell of the ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With it ...
'' said that the mall's decline began in the late 1980s. The mall's decline began as many of the nearby apartment complexes, once dominated by young professionals and single adults, became notorious as residential arrangements for low-income dwellers, which in turn resulted in an increase in criminal activity. Sam Wisialowski, president of the Y'alls Texas Store chain, stated that sales were declining annually by about 25 to 30 percent at its Sharpstown store when the chain decided to close said store in 1990. While Sharpstown managed to gain back some shoppers after the addition of the Cineplex Odeon movie theater, Sharpstown would suffer its most significant blow within the decade. In 1996,
First Colony Mall First Colony Mall is a regional shopping mall in Sugar Land, Texas, located about southwest of Houston. The mall — located south of the intersection of Interstate 69/ U.S. Route 59 and State Highway 6—opened on March 14, 1996 and was rec ...
opened in the suburb of Sugar Land, which resulted in Sharpstown losing many of its national retailers and a core customer base in Fort Bend County that had long been critical to the mall's survival. Tom Estus, a shopping center broker of the Shelby/Estus Realty Group, said "It's a classic case of being passed up by newer, better malls. First Colony clipped it the hardest. The other places were more exciting to shop in. They were new. They were easier to get in and get out of." First Colony would also eventually seal the fate of Westwood Mall, which closed in 1998 and converted to a technology-focused office center, and eventually would impact West Oaks Mall as well. Finally, Sharpstown also had to compete with a redeveloped
Meyerland Plaza Meyerland Plaza is a large shopping center located in southwest Houston, Texas, United States. Meyerland Plaza is located in the Meyerland neighborhood of Houston and is just outside the 610 Loop. The anchor stores are JCPenney, Target, Ross Dre ...
, whose remodeled JCPenney location would serve as an anchor for the reborn shopping center. The aforementioned crime issues also continued to take their toll on Sharpstown Center, as the crime rate in the area surrounding the mall increased in the late 1990s and early 2000s due to
white flight White flight or white exodus is the sudden or gradual large-scale migration of white people from areas becoming more racially or ethnoculturally diverse. Starting in the 1950s and 1960s, the terms became popular in the United States. They refer ...
and urban decay.http://abclocal.go.com/ktrk/story?section=news/local&id=7085993 Consequently, customers even within the surrounding area were deterred, and major retailers who desired a low crime,
middle class The middle class refers to a class of people in the middle of a social hierarchy, often defined by occupation, income, education, or social status. The term has historically been associated with modernity, capitalism and political debate. Commo ...
, and wealthy area for profitable support began to leave.
Oshman's Sporting Goods Oshman's Sporting Goods Inc. was a sporting goods retailer in the United States. Their headquarters were in East End, Houston, Texas.Stafford Stafford () is a market town and the county town of Staffordshire, in the West Midlands region of England. It lies about north of Wolverhampton, south of Stoke-on-Trent and northwest of Birmingham. The town had a population of 70,145 in t ...
to serve the Sugar Land area that once frequented Sharpstown for retail business. In 1998, JCPenney would close its store at Sharpstown, having lost much of its clientele to its First Colony store, with much of its remaining business going to its Meyerland Plaza store. In addition to the loss of businesses and customers to the Sugar Land area, further compounded by many
big box Big Box, Big box, or Big-box may refer to: *Big-box store A big-box store (also hyperstore, supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, ...
retailers opening new locations in and around said area, such aforementioned big box stores as well as discounters including
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
and
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
have grown on the loyalties of customers who used to frequent shopping malls.
Online shopping Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...
began and started to take away from mall shoppers as well. Shopping center developer Ed Wulfe, whose Wulfe & Co. redeveloped Meyerland Plaza as well as
Gulfgate Mall Gulfgate Center, also known as Gulfgate Shopping City or Gulfgate Center, is a shopping center located in the East End, Houston, Texas, United States. As 2000 dawned, a New York investment group named Sharpstown Center Associates owned the mall. By 2001, the mall was seized in a foreclosure, and Travelers Insurance took ownership of the mall, whose JCPenney anchor space remained vacant when it was announced that
Montgomery Ward Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The curren ...
would close all its locations, including the Sharpstown store, as part of its liquidation process. The loss of Montgomery Ward would leave Foley's as the mall's only remaining anchor tenant, if not the only remaining original tenant from the mall's 1961 opening. Burlington Coat Factory would move from an adjacent shopping center to fill the former Montgomery Ward space. In 2006 the '' Houston Press'' alternative weekly newspaper awarded Sharpstown Center "Best Hip-hop Mall," and Sharpstown began to bill itself as "Houston's Premiere Urban Mall" on its website. By May 2007, Sharpstown was nearly 75% occupied, mostly local tenants which now dominated the mall's retail base. Further cementing its status amongst its newfound "urban" clientele, on October 20, 2007, local hip hop radio station KPTY, owned by
Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
(whose studio complex is located near the Galleria), opened a broadcast studio called Studio 104.9 where the station broadcast on a regular basis. On December 28, 2007, Macy's announced that it would close its location in Sharpstown, the last remaining original anchor from the mall's 1961 opening. After the conclusion of its liquidation sale on March 15, 2008, employees were moved to other Macy's stores. Mere days after the Macy's announcement, on January 9, 2008,
Finger Furniture A finger is a limb of the body and a type of digit, an organ of manipulation and sensation found in the hands of most of the Tetrapods, so also with humans and other primates. Most land vertebrates have five fingers (Pentadactyly). Chambers 1 ...
announced that it would also be closing its Sharpstown location. By January 11, 2008, Sharpstown was operating under Chapter 11 bankruptcy protection and was up for sale. The then owner of the mall, Urban Mall Houston, was over $53 million in debt.


Renaming to PlazAmericas (2010–present)

In 2009, with the mall under the ownership of
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
-based
RAIT Financial Trust RAIT Financial Trust (Resource Asset Investment Trust) is a real estate investment trust owned by Fortress Investment Group that manages commercial real estate loans and properties. It is headquartered at 130 West 42nd Street, New York City. H ...
, the manager of the mall's interior core, Boxer Property, announced that the mall would be renamed "PlazAmericas." Chris Chumley, a spokesperson for PlazAmericas, stated that "Anybody who knows the back story to the mall knows that it's been distressed for a number of years." Chumley also stated that the mall would cater to the Hispanic population (which now constituted 52% of the population of the mall's three-mile trade area), would undergo a $10 million renovation to boost its appeal to Hispanic shoppers, and would have 350 stores by the time renovations were completed.Quinn, Kevin.
Changes underway for once-popular local mall
." '' KTRK-TV''. Tuesday January 12, 2010. Retrieved on January 23, 2010.
The property would include an "mercado" (marketplace) that would have many smaller businesses, a large family lounge, live entertainment stages, and a children's play area.Sharpstown Center to be PlazAmericas
" '' Houston Business Journal''. Monday December 21, 2009. Retrieved on January 10, 2010.
The redevelopment into PlazAmericas was expected to create 500 jobs. Signs indicating the renaming appeared by January 29, 2010. But on December 21, 2018, Houston-based Baker Katz LLC, would purchase the main portion of the mall, as the anchors have different owners.


Current Status of Anchor Sites

* Burlington Coat Factory ''(181,477 square feet, opened in former
Montgomery Ward Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The curren ...
2002)'' *"Latino City Jewelry Market" (177,229 square feet, first opened as
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...
in 1981. Closed 1998, and reopened in 2010 as a marketplace, with shops, grocery store, laundromat as Clarewood Mercado, was renamed around 2016.)'' *''Vacant'' (360,846 square feet, opened as
Foley's Foley's was a chain of department stores owned by May Department Stores and headquartered in Downtown Houston, Texas. On August 30, 2005, the division was dissolved and operation of the stores was assumed by Federated's Macy's West and Macy's Sout ...
in 1961, became
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
2006, closed March 15, 2008)'' Macy's, Inc. to Close Nine Stores
" ''
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
''
Mall to lose Finger store
" ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With it ...
'', January 9, 2008
Image:Sharpstown Bank.jpg, The remains of the bank are three drive-throughs in the middle of the front parking lot that are still standing to this day. Image:Jewerly Exchange Center.jpg, Jewelry Exchange Center


References


Further reading

*


External links

*
Sharpstown Mall
official website (Archive) *Trevino, Ron.

" '' KHOU-TV''. Saturday March 13, 2010.
Sharpstown Center to be PlazAmericas
" '' Houston Business Journal''. Monday December 21, 2009.
PlazAmericas
(project page) The Gelaspi Company.
Archive
{{DEFAULTSORT:Plazamericas Shopping malls in Houston Shopping malls established in 1961 1961 establishments in Texas