Shamur is a

crunk Crunk is a subgenre of hip hop music that emerged in the early 1990s and gained mainstream success during the mid 2000s. Crunk is often up-tempo and one of Southern hip hop's more dance and club oriented subgenres. An archetypal crunk track freq ...

duo formed by

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

-based producers Emanuele Marascia and Sandro Murru. Shamur was signed to an exclusive multi-album worldwide deal with DSE Records, and Universal Music Group in the UK. Their music combines streotypical

crunk music Crunk is a subgenre of hip hop music that emerged in the early 1990s and gained mainstream success during the mid 2000s. Crunk is often up-tempo and one of Southern hip hop's more dance and club oriented subgenres. An archetypal crunk track fre ...

played in Atlanta nightclubs with Asian music samples from Bollywood movies and Rai music, with Teresa Solinas and an undisclosed man of Punjabi origin as lead singers. Shamur obtained success in

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...

in summer 2005, when they reached the top position on the music charts. Shamur's debut song was "Let the Music Play", released in 2004, followed by "Gonna Make It". "Let the Music Play" was sampled in 2021 by

Sachin–Jigar Sachin–Jigar is an Indian music composer duo consisting of Sachin Sanghvi and Jigar Saraiya. They compose for Hindi and Gujarati language films. They have scored a number of successful soundtracks in recent times. Before working independently ...

for the film ' Roohi', with the crunk beat replaced with a

moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Sur ...

beat. The re-released version of the song reached #2 on the UK Asian Music Charts.

References

External links

Official website of DSE RecordsDiscogs page
Italian pop music groups Hip hop musicians Crunk musicians {{Italy-band-stub