Shake 'n Bake is a seasoned

bread crumb Bread crumbs or breadcrumbs (regional variants including breading and crispies) consist of crumbled bread of various dryness, sometimes with seasonings added, used for breading or crumbing foods, topping casseroles, stuffing poultry, thickening ...

coating originally marketed to mimic the flavor and texture of Southern fried chicken. Introduced in 1965 by

General Foods General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate ...

, it is currently made under the

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage ...

brand.

Concept

Shake 'n Bake provides a baked alternative to foods fried in oil. The product is applied by placing raw meat or vegetable pieces in a bag containing the coating, closing the bag, and shaking it so the coating adheres to the pieces. They are then placed on a baking sheet and cooked in an oven. Shake 'n Bake has been marketed as a healthier and less-greasy alternative to frying, with slogans such as, "Shake 'n Bake: It's better than frying", and "Why fry? Shake 'n Bake".

Ingredients

Shake 'n Bake Original Pork flavor contains the following ingredients: enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate

Vitamin B1 Thiamine, also known as thiamin and vitamin B1, is a vitamin, an essential micronutrient, that cannot be made in the body. It is found in food and commercially synthesized to be a dietary supplement or medication. Phosphorylated forms of thia ...

riboflavin Riboflavin, also known as vitamin B2, is a vitamin found in food and sold as a dietary supplement. It is essential to the formation of two major coenzymes, flavin mononucleotide and flavin adenine dinucleotide. These coenzymes are involved in ...

( vitamin B₂),

folic acid Folate, also known as vitamin B9 and folacin, is one of the B vitamins. Manufactured folic acid, which is converted into folate by the body, is used as a dietary supplement and in food fortification as it is more stable during processing and ...

salt Salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in the form of a natural crystalline mineral is known as rock salt or halite. Salt is present in vast quantitie ...

, partially

hydrogenate Hydrogenation is a chemical reaction between molecular hydrogen (H2) and another compound or element, usually in the presence of a catalyst such as nickel, palladium or platinum. The process is commonly employed to reduce or saturate organic ...

soybean The soybean, soy bean, or soya bean (''Glycine max'') is a species of legume native to East Asia, widely grown for its edible bean, which has numerous uses. Traditional unfermented food uses of soybeans include soy milk, from which tofu an ...

and

cottonseed Cottonseed is the seed of the cotton plant. Composition The mature seeds are brown ovoids weighing about a tenth of a gram. By weight, they are 60% cotyledon, 32% coat and 8% embryonic root and shoot. These are 20% protein, 20% oil and 3.5% sta ...

oil,

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

, contains less than 2% of

paprika Paprika ( US , ; UK , ) is a spice made from dried and ground red peppers. It is traditionally made from ''Capsicum annuum'' varietals in the Longum group, which also includes chili peppers, but the peppers used for paprika tend to be milder an ...

dextrose Glucose is a simple sugar with the molecular formula . Glucose is overall the most abundant monosaccharide, a subcategory of carbohydrates. Glucose is mainly made by plants and most algae during photosynthesis from water and carbon dioxide, using ...

, dried

onion An onion (''Allium cepa'' L., from Latin ''cepa'' meaning "onion"), also known as the bulb onion or common onion, is a vegetable that is the most widely cultivated species of the genus ''Allium''. The shallot is a botanical variety of the onion ...

spice A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of plants used for flavoring or as a garnish. Spices a ...

caramel color Caramel color or caramel coloring is a water-soluble food coloring. It is made by heat treatment of carbohydrates (sugars), in general in the presence of acids, alkalis, or salts, in a process called caramelization. It is more fully oxidized than ...

yeast Yeasts are eukaryotic, single-celled microorganisms classified as members of the fungus kingdom. The first yeast originated hundreds of millions of years ago, and at least 1,500 species are currently recognized. They are estimated to constitut ...

annatto Annatto ( or ) is an orange-red condiment and food coloring derived from the seeds of the achiote tree (''Bixa orellana''), native to tropical America. It is often used to impart a yellow or orange color to foods, but sometimes also for its flav ...

(color), and

natural flavor A flavoring (or flavouring), also known as flavor (or flavour) or flavorant, is a food additive used to improve the taste or smell of food. It changes the perceptual impression of food as determined primarily by the chemoreceptors of the gustat ...

. Barbecue flavor Shake 'n Bake includes sugar,

maltodextrin Maltodextrin is a polysaccharide that is used as a food ingredient. It is produced from vegetable starch by partial hydrolysis and is usually found as a white hygroscopic spray-dried powder. Maltodextrin is easily digestible, being absorbed as r ...

, salt,

modified food starch Modified starch, also called starch derivatives, are prepared by physically, enzymatically, or chemically treating native starch to change its properties. Modified starches are used in practically all starch applications, such as in food produ ...

, spice, partially hydrogenated soybean and cottonseed oil, brown sugar,

mustard seed Mustard seeds are the small round seeds of various mustard plants. The seeds are usually about in diameter and may be colored from yellowish white to black. They are an important spice in many regional foods and may come from one of three diff ...

flour, dried onions, dried tomatoes, dried garlic, beet powder (color),

citric acid Citric acid is an organic compound with the chemical formula HOC(CO2H)(CH2CO2H)2. It is a colorless weak organic acid. It occurs naturally in citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, which occurs in t ...

, natural flavor, caramel color,

vinegar Vinegar is an aqueous solution of acetic acid and trace compounds that may include flavorings. Vinegar typically contains 5–8% acetic acid by volume. Usually, the acetic acid is produced by a double fermentation, converting simple sugars to et ...

, and

sodium silicoaluminate Sodium aluminosilicate refers to compounds which contain sodium, aluminium, silicon Silicon is a chemical element with the symbol Si and atomic number 14. It is a hard, brittle crystalline solid with a blue-grey metallic luster, and is a te ...

as an

anticaking agent An anticaking agent is an additive placed in powdered or granulated materials, such as table salt or confectioneries, to prevent the formation of lumps (caking) and for easing packaging, transport, flowability, and consumption. Caking mechanisms d ...

Shake 'n Bake is particularly noted for its television commercials in the 1960s, 1970s, 1980s, and 1990s, starring such child actors as Carrie Jean Cochran,

Carly Schroeder Carly Brook Schroeder (born October 18, 1990) is an American actress and U.S. Army officer. She is best known for playing Serena Baldwin, the daughter of Scotty Baldwin and Lucy Coe in the ''General Hospital'' spin-off ''Port Charles''. She ...

Taylor Momsen Taylor Michel Momsen (born July 26, 1993) is an American musician, singer, model, and former actress. Prior to her retirement from acting, she portrayed the character of Cindy Lou Who in the film ''How the Grinch Stole Christmas'' (2000) and Jen ...

, and

Philip Amelio Philip John Amelio II (3 November 1977 – 1 April 2005) was an American actor and teacher. At age nine, he played Lucille Ball's grandson on the ''Life With Lucy'' series. Early life Philip was born in Sharon, Connecticut and grew up in n ...

. In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming, "And, I helped!" Advertisements for Shake 'n Bake in 1981 included

Ann B. Davis Ann Bradford Davis (May 3, 1926 – June 1, 2014) was an American actress. She achieved prominence for her role in the NBC situation comedy '' The Bob Cummings Show'' (1955–1959), for which she twice won the Primetime Emmy Award for Outs ...

, who played Alice the housekeeper on ''

The Brady Bunch ''The Brady Bunch'' is an American sitcom created by Sherwood Schwartz that aired from September 26, 1969, to March 8, 1974, on ABC. The series revolves around a large blended family with six children. The show aired for five seasons and, after ...

''. The

ad copy Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy", and, "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean". In 1990, two commercials were produced which show what pork chops and chicken1990 Shake 'n Bake Commercial #2 (Chicken)
/ref> look like after frying. They then show that pork chops and chicken are crispier, juicier, more plump, and more tender when used with Shake n' Bake than when fried. They conclude with, "Why fry? Shake n' Bake". In 1998, a new commercial was tried with a different catchphrase: "Mama made Shake 'n Bake, and I helped".

References

External links

* {{DEFAULTSORT:Shake 'N Bake Kraft Foods brands Baked foods