Seville Theatre
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The Seville Theatre was a movie theatre on
Sainte-Catherine Street Sainte-Catherine Street (french: rue Sainte-Catherine) () is the primary commercial artery of Downtown Montreal, Quebec, Canada. It crosses the central business district from west to east, beginning at the corner of Claremont Avenue and de ...
West between Lambert-Closse and Chomedey streets in Montreal, Quebec, Canada, in a district now known as
Shaughnessy Village Shaughnessy Village (sometimes referred to as the Concordia Ghetto) is a neighbourhood of Montreal, Quebec, Canada, located on the western side of the Ville-Marie borough. It is bounded by Guy Street to the east, Atwater Street to the west, Sherb ...
. After closing in 1985 the theatre was shuttered and remained abandoned for 25 years. It was demolished October 2010.


Original design

The theatre, designed by Cajetan L. Dufort (full name Louis-Joseph Cajetan Dufort, also the architect of the Corona Theatre), was built in 1929 – just five years after the nearby Montreal Forum – in a then-bustling part of
downtown Montreal Downtown Montreal ( French: ''Centre-Ville de Montréal'') is the central business district of Montreal, Quebec, Canada. The district is situated on the southernmost slope of Mount Royal, and occupies the western portion of the borough of Vil ...
. Its interior was designed by
Emmanuel Briffa Emmanuel Briffa (September 4, 1875 – 1955) was a Maltese Canadian theatre decorator whose career in North America spanned thirty years, starting in 1912. Devoted almost entirely to theatre decoration since immigrating to North America from ...
. Theatre Seville, Montreal - 01.jpg Theatre Seville, Montreal - 02.jpg Theatre Seville, Montreal - 03.jpg The Seville was a single-screen, 1148-seat theatre and one of only 15
atmospheric theatre An atmospheric theatre is a type of movie palace design which was popular in the late 1920s. Atmospheric theatres were designed and decorated to evoke the feeling of a particular time and place for patrons, through the use of projectors, archit ...
s ever built in Canada." Its interior had a Spanish theme (hence the name "Seville") with its ceiling painted to resemble a night sky with sparkling stars. There was an additional mechanism in place that could be turned on to give the appearance of clouds moving across the sky. The theatre was built with shops in the front, including an ice cream parlour on the east side and a drugstore on the west. In the 1940s the theatre became a live theatre, hosting a variety of performers including Nat King Cole, Tony Bennett, The Four Aces,
Peggy Lee Norma Deloris Egstrom (May 26, 1920 – January 21, 2002), known professionally as Peggy Lee, was an American jazz and popular music singer, songwriter, composer, and actress, over a career spanning seven decades. From her beginning as a vocalis ...
,
Sammy Davis, Jr. Samuel George Davis Jr. (December 8, 1925 – May 16, 1990) was an American singer, dancer, actor, comedian, film producer and television director. At age three, Davis began his career in vaudeville with his father Sammy Davis Sr. and the ...
,
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...
and
Louis Armstrong Louis Daniel Armstrong (August 4, 1901 – July 6, 1971), nicknamed "Satchmo", "Satch", and "Pops", was an American trumpeter and vocalist. He was among the most influential figures in jazz. His career spanned five decades and several era ...
.


Redesign

The Seville's interior was redesigned about 1950 by Oscar Glas using a pastel colour theme, and most of the original decorations were either discarded or sent to the monastery of St-Bernard-de-Lacolle. In the 1960s, the Seville reverted to showing movies once again. The Seville was home to '' The Sound of Music'' for a two-year run between 1965 and 1967. Then in 1978 the Seville was converted into a
repertory theatre A repertory theatre is a theatre in which a resident company presents works from a specified repertoire, usually in alternation or rotation. United Kingdom Annie Horniman founded the first modern repertory theatre in Manchester after withdrawing ...
. After the theatre's owners claimed their rent was quadrupled in 1985, the theatre ceased operation. The last film to be shown was '' Stop Making Sense'' on October 31, 1985.


Abandonment

The structure declined rapidly. A series of developers showed interest in the site, but it is rumoured that the 1987 filming of '' Street Smart'', starring Christopher Reeve was the beginning of the end of the Seville. During filming the production crew cut a hole in the Seville's screen in order to gain faster access to the dressing rooms located under the stage. The screen, which was one of the largest in the city at the time, was no longer viable for movie projection and since the screen would need to be replaced, the Seville was no longer viable as a repertory theatre. In 1990, the building was declared an historic site by the city, protecting the exterior of the structure, but not the interior. Despite this, in 1994 a large chunk of the east wall collapsed onto the sidewalk, leaving a gaping hole in the side of the building. The hole contributed to the further deterioration of the Seville's interior. In 1997, local heritage activist
Phyllis Lambert Phyllis Barbara Lambert, (née Bronfman; born January 24, 1927) is a Canadian architect, philanthropist, and member of the Bronfman family. Life Born in Montreal, Quebec, she studied at The Study, a premier independent school for girls, and wa ...
wrote a letter to the '' Montreal Gazette'' advocating for the theatre to be preserved and restored into a live venue. But in 1998, the interior of the building was gutted to make room for a two-story retail and office building. Despite a great deal of fanfare, including the presence of then-mayor Pierre Bourque at the announcement, plans for this redevelopment fell through.


Demolition and redevelopment

The theatre's facade remained, albeit in poor shape, with hopes to fulfill requirements of its heritage designation. But no developer came through. The Seville's overall story is one of " demolition by neglect"; the building was not maintained over the years to the point where its most significant features no longer existed and preservation of the Seville's interior was an impossibility. It was to have been part of an "eco-friendly residential and commercial development," but the project never materialized. In February 2009, it was announced complete demolition of the remains of the Seville will proceed, in order for redevelopment of the site as part of a $100-million real-estate project by Claridge Properties. However, the project did not move forward. In April 2010, following yet another intervention by Lambert, Claridge again promised that the project would proceed. The Seville and surrounding structures were demolished in the summer/fall of 2010 to make way for a 450-unit condo and commercial project called Le Seville. Construction of phases 1 and 2 has begun, with plans for construction to begin on phases 3a and b in 2012.


References

{{coord, 45, 29, 26, N, 73, 35, 0, W, type:landmark_region:CA-QC, display=title Atmospheric theatres Theatres completed in 1929 Former cinemas in Montreal Demolished buildings and structures in Montreal Ville-Marie, Montreal