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''Seven Keys'' was an American
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, ...
hosted by
Jack Narz John Lawrence Narz Jr. (November 13, 1922 – October 15, 2008) was an American radio personality, television host, and singer. Early years Narz was born to John and Ado Narz, in Louisville, Kentucky, along with sister Mary, and younger brothe ...
and based on '' Snakes and Ladders''. ''Seven Keys'' aired from September 12, 1960, to January 15, 1965; initially on Los Angeles' KTLA and then on
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
before ending on KTLA. The first KTLA series was one of the few non- syndicated television game shows to air daily in nighttime. The ABC version aired in daytime.


Game play

A solo contestant attempted to advance along a 70-square board by solving problems on certain squares. The contestant pressed a button to stop a spinning dial, then moved the number of spaces shown on the dial, from 1 to 10. The contents of the boards varied. Some had pictures of celebrities and others had word puzzles. One board required the contestant to determine which celebrity in a pair was missing, while another dealt with the United States and their state capitals. Each stop took one turn and contestants had 15 turns to get to the last square, kept track of by a counter above the board. If they answered a question incorrectly, they went back to the last safe square reached. If a question was landed on more than once it was treated as a free move. Reaching the final space earned one of the "Seven Keys", each of which corresponded to a particular lock that a prize was behind. Six of the keys unlocked various smaller prizes while one unlocked a large prize package that changed with each new contestant. Unlike Chutes and Ladders, contestants were not required to reach the final space by exact count. Contestants could stop at any point and take any keys accumulated and whatever prizes they opened (including the grand prize, if that key was collected). If the contestant failed to reach the final square within 15 turns they lost all of their earned keys.


Special spaces

* Bonus: The contestant stopped a spinning dial marked "Bonus", and moved that many steps on the same turn the bonus was landed on. * Penalty: The contestant stopped a spinning dial marked "Penalty", and moved back that many spaces. * Safety: The contestant simply took his/her next turn, with a subsequent miss taking them back to the last Safety space reached. * Keys: The final space, which awarded a key of the contestant's choosing if reached.


Home-viewer game

Between the first and second games of the day, home viewers had the chance to play for a "prize wonderland" and a mink stole. Viewers sent in postcards with their name, address and the key they would like to use, from 1 to 7. If any of these three elements were missing the card was rendered void and another was picked. Once a properly-filled-out postcard was selected, host Narz moved over to a board showing, much like the main game, seven keys and their respective locks. Narz would show the card to the camera, then select the key specified by the home viewer and try to unlock the grand prize. If unlocked, the grand prize would be awarded to the home viewer; otherwise, Narz would continue trying to open locks until the one associated with the key was found, with that prize being awarded to the home viewer. Narz would then show the audience which key was the correct one and unlock the grand prize as proof.


Broadcast History


KTLA (1960–1961)

''Seven Keys'' originally aired locally in Los Angeles on KTLA Channel 5 (now an affiliate of
The CW ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
) from September 12, 1960 to April 28, 1961. The show proved to be very popular, and caught the attention of ABC.


ABC (1961–1964)

On April 3, 1961 the series began airing on ABC at 2:30 PM Eastern (1:30 Central), replacing the short-lived ''Road to Reality''. Despite facing
Art Linkletter Arthur Gordon Linkletter (born Gordon Arthur Kelly or Arthur Gordon Kelly; sources differ; July 17, 1912 – May 26, 2010) was a Canadian-born American radio and television personality. He was the host of ''Art Linkletter's House Party, House Par ...
's mega-popular ''
House Party A house party is a type of party where people gather at the residence of the party's host. Organization A house party might be organized several months or just a few hours in advance. News of a party may be spread by personal invitations, ...
'' on
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
and local programming on
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
(which had not programmed at 2:30 since August 1959, following the disastrous '' Court of Human Relations''), the two shows divided the audience over the next eighteen months. On October 1, 1962 ''Keys'' was struck a large blow when NBC began a new 55-minute series at 2:00 PM (followed by a five-minute newscast) – ''
The Merv Griffin Show ''The Merv Griffin Show'' is an American television talk show starring Merv Griffin. The series ran from October 1, 1962 to March 29, 1963 on NBC, May 10, 1965 to July 4, 1969 in first-run syndication, from August 18, 1969 to February 11, 1972 ...
''. CBS and Linkletter would have the last laugh – ''Griffin'' ended on March 29, 1963 and ''Keys'' was shifted away to a morning slot on April 1. ABC ceased programming at 2:30/1:30 for five months. ''Keys'' went to 11:30 AM (10:30 Central/Pacific), replacing the
Bert Parks Bert Parks (born Bertram Jacobson; December 30, 1914 – February 2, 1992) was an American actor, singer, and radio and television announcer, best known for hosting the annual Miss America telecast from 1955 to 1979. Early life Parks was bor ...
game '' Yours for a Song''. Now facing the five-year-old ''
Concentration In chemistry, concentration is the abundance of a constituent divided by the total volume of a mixture. Several types of mathematical description can be distinguished: '' mass concentration'', ''molar concentration'', '' number concentration'', ...
'' on NBC and daytime repeats of '' The Millionaire'' on CBS, ''Keys'' managed to cease the ''Millionaire'' repeats on August 30 and send ''Concentration'' packing to 11:00/10:00 on September 6. Narz would host the syndicated version of ''Concentration'' from 1973-1978. While CBS stopped programming at 11:30/10:30 for nearly a year, NBC introduced its new
Ed McMahon Edward Leo Peter McMahon Jr. (March 6, 1923 – June 23, 2009) was an American announcer, game show host, comedian, actor, singer, and combat aviator. McMahon and Johnny Carson began their association in their first TV series, the ABC game sh ...
-hosted game '' Missing Links'' in the slot. Within the next three months, the new word-association game from Goodson-Todman wore down ''Keys'' in the ratings. On December 30, 1963 ''Keys'' was moved one last time to 12:00 noon (11:00 AM Central). The show was now up against the long-running soap ''
Love of Life ''Love of Life'' is an American soap opera televised on CBS from September 24, 1951, to February 1, 1980. It was created by Roy Winsor, whose previous creation ''Search for Tomorrow'' premiered three weeks before ''Love of Life''; he created ''Th ...
'' on CBS and the popular game ''
Your First Impression ''Your First Impression'' is an NBC daytime game show which aired from January 2, 1962, to June 26, 1964. A panel of three celebrities tried to guess the identity of mystery guests from clues supplied by the host. Bill Leyden was the MC of the pr ...
'' on NBC, and was beaten soundly in the ratings until it finally admitted defeat on March 27, 1964.


KTLA (1964–1965)

Having spent a turbulent three years on the national schedule, ''Keys'' returned to KTLA on April 6. After another nine months, the series took its last bow on January 15, 1965.


Episode status

Despite running for five seasons, the series is believed to be destroyed. Although the status of the KTLA versions remain unknown, the ABC tapes are believed to have been either destroyed or reused as per network practices at the time. Only three episodes are known to exist among collectors – Episode #9 of the original KTLA version (September 22, 1960), an ABC episode from July 12, 1962, and a second episode from KTLA. A complete ABC episode from May 24, 1963, was discovered on audio tape in March 2010. The
UCLA Film and Television Archive The UCLA Film & Television Archive is a visual arts organization focused on the preservation, study, and appreciation of film and television, based at the University of California, Los Angeles (UCLA). Also a nonprofit exhibition venue, the ar ...
holds two episodes along with a clip from a KTLA blooper reel (described as "a box is stuck from the game show ''Seven Keys''"UCLA Archive: "Seven Keys" Blooper
/ref>).


References

{{DEFAULTSORT:Seven Keys (Game Show) American Broadcasting Company original programming 1960s American game shows 1960 American television series debuts 1965 American television series endings