Setanta Sports is a sports television company based in
Dublin
Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 ...
, Ireland broadcasting throughout select Eurasian. The company was formed in 1990 to facilitate the broadcasting of Irish sporting events to international audiences. The company previously operated channels in Ireland, the UK, Asia, Africa, Australia, the United States, and Canada
Operations
Current
Eurasia
Setanta Sports sold the majority of its operations, however it continues to own and operate its operations in Georgia, Ukraine, and CIS.
Former
Republic of Ireland
In December 2015, Eir purchased Setanta Sports Ireland Ltd. On 5 July 2016 Setanta Sports was rebranded Eir Sport.
Africa
Setanta operated Setanta Sports and Setanta Action until October 2013 when the channels were acquired by 21st Century Fox. In July 2014, Fox announced that from August 2014 the channels would be rebranded Fox Sports and Fox Sports 2. In August 2019, it was announced that the network would rebrand as ESPN Africa on 30 August 2019, due to the
acquisition of 21st Century Fox by Disney
The acquisition of 21st Century Fox by Disney was announced on December 14, 2017, and was completed on March 20, 2019. Among other key assets, the acquisition of 21st Century Fox by the Walt Disney Company included the 20th Century Fox film and ...
.
Australia
As of August 2014 both Setanta Sports Australia and Setanta Sports Plus were sold to
Al Jazeera Media Network with approval sought from regulators in Australia. The channel became
BeIN Sports Australia in November 2014.
Canada
Setanta Sports previously operated a version of the channel in Canada as a joint venture with Canadian media company
Rogers Communications
Rogers Communications Inc. is a Telecommunications in Canada, Canadian communications and media company operating primarily in the fields of mobile phone operator, wireless communications, cable television, telephony and Internet access, Intern ...
(Setanta itself owned 20% of the network). However, its minority stake was acquired by Rogers in July 2011 and the channel was re-aligned as part of its
Sportsnet networks, and become
Sportsnet World on 3 October 2011.
The re-launch would also come alongside an overall re-branding of the Sportsnet networks.
United Kingdom
Setanta previously operated services in the UK, following a period of administration its UK services ceased operating.
Within the Great Britain, Setanta GB operated Setanta Sports 1 and 2, and
Setanta Golf. It also operated
Setanta Sports News
Setanta Sports News was a television channel from Virgin Media Television and Setanta Sports. The channel launched on 29 November 2007. under a joint venture with
Virgin Media
Virgin Media is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 joint ven ...
. Setanta GB also operated
Arsenal TV,
Celtic TV
Celtic TV is the official Internet channel of Celtic F.C. It was a television channel until 2009 but was relaunched online, replacing Channel 67.
History
Launched in 2004, Celtic TV was operated by the Irish company Setanta Sports and was avail ...
,
LFC TV and
Rangers TV with their respective clubs.
=Financial difficulties and closure
=
Reports on 7 June 2009 suggested that Setanta could be forced into
administration
Administration may refer to:
Management of organizations
* Management, the act of directing people towards accomplishing a goal
** Administrative Assistant, traditionally known as a Secretary, or also known as an administrative officer, administ ...
that week, after failing to make payments due on TV rights. Because of late payment and renegotiation over fees by Setanta to football clubs, several British football clubs were put into financial difficulties as money promised had been spent in annual budgets. On 4 June 2009, the Scottish Premier League announced they would be paying the sums that some of the clubs were owed to avoid causing them financial problems.
On 19 June 2009, Setanta Sports failed to pay the latest instalment of £30 million (€35 million) it owed the English
Premier League
The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...
. The Premier League had to sell the rights to the 46 live matches Setanta had for the 2009/10 season. A Premier League spokesman said, "It is with considerable regret that we announce that Setanta has been unable to meet their obligations. As such the existing licence agreement between us has been terminated with immediate effect."
On 21 June 2009,
BT Vision stopped selling Setanta Sports channels to customers.
On 22 June 2009, it was reported by
RTÉ News
RTÉ News and Current Affairs ( ga, Nuacht agus Cúrsaí Reatha RTÉ), also known as RTÉ News (''Nuacht RTÉ''), is the national news service provided by Irish public broadcaster Raidió Teilifís Éireann. Its services include local, nationa ...
that the original Setanta Sports channel,
Setanta Ireland, might be bought out by an existing consortium who already hold interests in Setanta Sport Holdings Ltd., the Irish arm of Setanta Sports. Setanta Sports Ireland and Setanta Sports North America were the only brands which made a profit in 2008. The same day, Setanta lost all their
SPL TV rights because they were unable to pay the £3m (€3.5m) owed to the league.
Following this, it was announced that
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
had bought the rights to show the 46 Premier League games bought by Setanta for the 2009/10 season.
Setanta GB went into administration 23 June 2009, following failure to make payments to a number of sporting organisations. 430 jobs, 200 of which were in Ireland, were expected to be lost as a result of its going into administration. The administration was handled by
Deloitte
Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of professio ...
.
At 18:00 that day, most of its channels ceased operations within Great Britain.
According to the final report published by Setanta's administrator Deloitte, released in July 2010, the broadcaster had outstanding bank loans of £261m
STG and unsecured debt of £288m STG. Deloitte said that unsecured lenders received just 2p for every pound that they have claimed back from the defunct operator.
Arsenal TV continued until August 2009 while
Arsenal
An arsenal is a place where arms and ammunition are made, maintained and repaired, stored, or issued, in any combination, whether privately or publicly owned. Arsenal and armoury (British English) or armory (American English) are mostly ...
explored alternative options.
Liverpool FC assumed responsibility for
LFC TV and decided to continue broadcasting as normal.
=Criticism
=
Just as when
Sky Sports
Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It h ...
, in the 1990s, first obtained the exclusive rights to screen live coverage of the
England national football team
The England national football team has represented England in international football since the first international match in 1872. It is controlled by The Football Association (FA), the governing body for football in England, which is affiliat ...
's away qualifying matches for the World Cup, so Setanta attracted similar criticism as a result of it having obtained the same contract. Whereas Sky often sold on a highlights package to a terrestrial broadcaster (
BBC), Setanta indicated that the sums offered by terrestrial broadcasters, reported to be £100,000 to £200,000, were five to ten times lower than their perceived market value; Setanta paid £5 million to screen England's away qualifier with
Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
on 10 September 2008 and believed a sensible highlights package should attract a fee of £1 million. Thus, no highlights package was agreed, and Setanta themselves showed highlights of both England and
Scotland
Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to th ...
qualifiers free-to-air after the live games had concluded. This was announced at 18:00 on the day the matches took place, and received 220,000 viewers.
[ITV to show England-Croatia highlights after striking Setanta deal]
TheGuardian.com, 11 September 2008; Retrieved 12 September 2008 Setanta then accepted "a low, six-figure deal" with
ITV to show delayed "extended highlights" a few days later.
[
Setanta's GB subscriber numbers were lower than those of Sky Sports, and the number of households watching the match live was estimated at around 1.5 million. Because of the availability of Setanta on both ]digital satellite
Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commo ...
and digital terrestrial television
Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consume ...
, the theoretical possible subscriber base surpassed that of Sky Sports (not available via DTT at the time) but fans who were unwilling to subscribe could not see the match live. British Prime Minister at the time Gordon Brown
James Gordon Brown (born 20 February 1951) is a British former politician who served as Prime Minister of the United Kingdom and Leader of the Labour Party (UK), Leader of the Labour Party from 2007 to 2010. He previously served as Chance ...
indicated he felt it "unfortunate" more fans could not see the match live for free.
=Cancellation issues
=
Setanta GB also received significant criticism of its cancellation policy, with the issue investigated by the BBC's '' Watchdog'' programme and Radio 5 Live. While customers were able to subscribe either on-line or over the telephone, many customers found it "nigh-on impossible to cancel" the service, with the only means of a cancellation being to inform the company in writing.
Because of the amount of negative feedback received, Setanta GB eventually changed this to allow for cancellations to be done through email. Furthermore, while customers were originally entered into a 30-day notice period once their cancellation letter was received, this was increased to 60 days without any information being sent to customers; again, because of the negative feedback, this was quickly reduced back to 30 days. These customer service issues were compounded by the fact that customers had to phone a premium rate number should they have any issues to resolve, with calls costing at least 10 pence per minute.
Southeast Asia
Setanta Sports launched a variation of the channel in Asia. In 2015, Discovery International purchased the channel, as of 2016 the channel is still branded as Setanta Sports under licence from Setanta Ireland. Setanta Asia currently operates Setanta Sports Plus and Setanta Sports Asia. From 29 January 2020, Setanta Sports Asia has been replaced by the new dedicated rugby channel, Rugby Pass TV which launched its OTT service first, since February 2016.
United States
Setanta Sports previously broadcast in the United States with Setanta Sports USA from 2005 to 2010. Fox Sports purchased the network's programming rights out of bankruptcy, adding them to Fox Soccer Channel's existing schedule and that on of a new network, Fox Soccer Plus.
Other business
* In 2009, Setanta Sports had shares in OneVision. OneVision were initially given the opportunity to develop the digital terrestrial network in the Republic of Ireland
Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland. The capital and largest city is Dublin, on the eastern ...
. Negotiations with RTÉ Networks fell through in May 2010.
* From March 2010, Setanta Sports, in partnership with Jennings Bet, have provided setantabet.com, an online gaming service for customers within Ireland.
* In October 2010, Setanta Sports launched applications on the iPhone and a Setanta Goals service for other handsets.
See also
* ''Special 1 TV
''Special 1 TV'' (formerly known as ''I'm on Setanta Sports'') is a satirical football television programme, produced by Blue Elf Productions and Caboom Entertainment.
The stars of the show are puppet caricatures of various football personaliti ...
'': parody television programme on Setanta Sports that featuring puppet caricatures of football personalities
* Premier Sports and FreeSports: television channels targeting the United Kingdom launched by the same management as Setanta Sports
References
{{EngvarB, date=June 2014
Irish companies established in 1990
Television channels and stations established in 1990
Companies that have entered administration in the United Kingdom