Sony Max (known popularly as Set Max) is an Indian

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

entertainment channel which is a sister channel to

Sony Entertainment Television Sony Entertainment Television (SET) is an Indian Hindi-language general entertainment pay television channel, that was launched on 30 September 1995, and is owned by Culver Max Entertainment, a subsidiary of the Japanese Sony. SET India's You ...

, operated by

Culver Max Entertainment Culver Max Entertainment Private Limited, doing business as Sony Pictures Networks India (SPN or SPNI), is an Indian media conglomerate owned by Sony Pictures, Sony Pictures Entertainment. Culver Max Entertainment manages and operates 26 televi ...

. The channel started broadcasting on 20 July 1999 and is available internationally. It launched a HD simulcast version on 25 December 2015.

Programming

Its main audience attraction, other than

Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...

-language movies, was the

Twenty20 cricket Twenty20 (T20) is a shortened game format of cricket. At the professional level, it was introduced by the England and Wales Cricket Board (ECB) in 2003 for the inter-county competition. In a Twenty20 game, the two teams have a single inning ...

tournament Indian Premier League (IPL), which the channel had been broadcasting since the tournament's launch in 2008 till 2017, after which it sold the broadcasting rights to

Star Sports Star Sports refers to several current or former Asian sports networks owned by The Walt Disney Company: * Star Sports (East Asian TV channel) * Star Sports (Indian TV network) * Fox Sports (Southeast Asian TV network) Fox Sports (formerly ESPN ...

. It also airs complimentary cricket talk show programmes like

Extraaa Innings T20 ''Extraaa Innings T20'' (also popularly called 'Extra Innings') is a cricket based show telecast in between match sessions during the Indian Premier League (IPL) that covered match analysis and expert opinions from commentators, retired players ...

. It occasionally airs

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...

movies and

WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...

matches in

. Sony Max is one of the most watched television channels of India, as of July 2018 the second most popular in the country, as well as the top Bollywood channel in the UK that month, ahead of rivals like

Zee Cinema Zee Entertainment Enterprises (formerly Zee Telefilms) is an Indian media conglomerate owned by Essel Group. Headquartered in Mumbai, it has interests in television, print, internet, film, businesses related to mobile contents, and operates 45 ...

Availability

Outside India

An HD simulcast feed of the European version was launched on

Sky The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space. In the field of astronomy, ...

in UK on 1 August 2017. An SD Feed is Available Across all Countries such as United States, Canada (Distribution by Asian Television Network),

Caribbean The Caribbean (, ) ( es, El Caribe; french: la Caraïbe; ht, Karayib; nl, De Caraïben) is a region of the Americas that consists of the Caribbean Sea, its islands (some surrounded by the Caribbean Sea and some bordering both the Caribbean Se ...

, United Kingdom, Europe,

Mauritius Mauritius ( ; french: Maurice, link=no ; mfe, label=Mauritian Creole, Moris ), officially the Republic of Mauritius, is an island nation in the Indian Ocean about off the southeast coast of the African continent, east of Madagascar. It incl ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...

Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

Maldives Maldives (, ; dv, ދިވެހިރާއްޖެ, translit=Dhivehi Raajje, ), officially the Republic of Maldives ( dv, ދިވެހިރާއްޖޭގެ ޖުމްހޫރިއްޔާ, translit=Dhivehi Raajjeyge Jumhooriyyaa, label=none, ), is an archipelag ...

Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

, Australia,

Nepal Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is mai ...

, New Zealand and

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

Associated channels

Sony Max 2

For details, see

Sony Max 2 Sony Max 2 is an Indian pay television channel owned by Culver Max Entertainment and launched in 2014. It is the second Indian channel launched by Sony which is focused solely on old Hindi-language movie broadcasts, being the sister channel ...

Sony Wah

Sony Wah, launched on 8 May 2016, is an Indian television channel owned by

. It is targeted towards audience of small towns and rural areas in the country and its programming consists on

Hindi-language Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...

movies and southern Indian films dubbed in that language.

References

External links

* {{Sony Pictures Networks India Television stations in Mumbai Hindi-language television channels in India Sony Pictures Entertainment Television channels and stations established in 1999 Sony Pictures Networks India Indian Premier League on television Movie channels in India 1999 establishments in Maharashtra