Serious Magic Incorporated is a

software company A software company is a company whose primary products are various forms of software, software technology, distribution, and software product development. They make up the software industry. Types There are a number of different types of softw ...

based in

Folsom, California Folsom is a city in Sacramento County, California, United States. It is commonly known for Folsom State Prison, the song "Folsom Prison Blues" by Johnny Cash, as well as for Folsom Lake. The population was 80,454 at the 2020 census. Folsom is pa ...

, founded in 2001. It was targeted towards making of video software and communications tools for creative professional, business, consumer, and education markets. Its products included DV Rack, a direct-to-disk field recording and monitoring application, and Visual Communicator, and Vlog It!, a video blogging tool. On October 19, 2006,

Adobe Systems Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the crea ...

acquired Serious Magic Inc. and its line of products.

References

American companies established in 2001 Software companies established in 2001 2001 establishments in California 2006 mergers and acquisitions Defunct software companies of the United States Companies based in Sacramento County, California Folsom, California Adobe Inc. {{US-software-company-stub