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Serializer.net was a
webcomic Webcomics (also known as online comics or Internet comics) are comics published on a website or mobile app. While many are published exclusively on the web, others are also published in magazines, newspapers, or comic books. Webcomics can be co ...
subscription service and
artist collective An artist collective is an initiative that is the result of a group of artists working together, usually under their own management, towards shared aims. The aims of an artist collective can include almost anything that is relevant to the need ...
published by
Joey Manley Joey Manley (July 1965 – November 7, 2013) was an American LGBT fiction author, web designer, and webcomics publisher. Manley wrote the successful LGBT novel ''The Death of Donna-May Dean'' in 1992. He moved to San Francisco in 2000 in order t ...
and edited by Tom Hart and
Eric Millikin Eric Millikin is an American artist and activist based in Detroit, Michigan. He is known for his pioneering work in artificial intelligence art, augmented and virtual reality art, conceptual art, Internet art, performance art, poetry, post-In ...
that existed from 2002 to 2013. Designed to showcase artistic alternative webcomics using the unique nature of the medium, the works on Serializer.net were described by critics as "
high art High culture is a subculture that emphasizes and encompasses the cultural objects of aesthetic value, which a society collectively esteem as exemplary art, and the intellectual works of philosophy, history, art, and literature that a society con ...
" and "
avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical ...
". The project became mostly inactive in 2007 and closed alongside Manley's other websites in 2013.


Concept

Just prior to Serializer's launch in 2002, webcomics publisher Joey Manley described the site to ''Wired'' as a showcase for alternative webcomics "designed to provoke thought, to challenge assumptions and exercise the aesthetic sense." Manley stated that he wanted the artists on Serializer to "do everything and anything that the best novelists, the best filmmakers, the best poets and painters are able to do and, because of the unique nature of the form, to do some things that those artists, working in those other forms, can't do." When the site launched, the most recent webcomic pages and strips were free, and the website's archives were available for a subscription fee of $2.95
USD The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
per month. This subscription model was revolutionary at the time, and was one of the first profitable subscription models for webcomics. A few webcomics on Serializer were also available for direct purchase via the
BitPass BitPass was an American company from 2002-2007 that developed an online payment system for digital content and services including micropayments. One of its best-known projects was the Mperia online music store catering to unsigned artists. Backg ...
micropayments A micropayment is a financial transaction involving a very small sum of money and usually one that occurs online. A number of micropayment systems were proposed and developed in the mid-to-late 1990s, all of which were ultimately unsuccessful. A s ...
system. Some of Serializer's comics used award-winning
infinite canvas The infinite canvas refers to the potentially limitless space that is available to webcomics presented on the World Wide Web. The term was introduced by Scott McCloud in his 2000 book '' Reinventing Comics'', in which he suggested that webcomic cre ...
techniques, using the potentially limitless space available on the web to create comics that would be impossible to fit on standard print comics pages. In 2004, Hart noted that Serializer.net excited him specifically as an online venture, and that he was not interested in whether any of the works on it would wind up in print.


History

Joey Manley and Tom Hart launched Serializer.net on October 1, 2002. It was the first expansion of the
Modern Tales Modern Tales was a webcomics subscription service active from 2002 to 2012. Joey Manley was the website's publisher and original editor. The site featured a roster of approximately 30 professional webcomic artists. Shaenon Garrity, one of the si ...
family of webcomic subscription services. In 2003, ''
The Detroit News ''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival ''Detroit Free Press'' building. ''The News'' absorbed the '' Detroit Tribune'' on Februa ...
'' reported Serializer.net was publishing work by 25 independent cartoonists. In 2004, several Serializer artists' comics were included in the "Modern Tales’ 2003 Yearbook, Tallscreen Edition,” a 130-page full-color printed book of comics originally from the Modern Tales family of websites. Serializer.net went down due to a server crash in 2006, but relaunched later that year with a new roster of around twenty artists and with
Eric Millikin Eric Millikin is an American artist and activist based in Detroit, Michigan. He is known for his pioneering work in artificial intelligence art, augmented and virtual reality art, conceptual art, Internet art, performance art, poetry, post-In ...
, one of the website's original artists, as editor. Activity on Serializer mostly died down in 2007, as Manley was merging the Modern Tales family of websites into a new comics-oriented
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
and publishing platform called ComicSpace. The collective Modern Tales family closed down in April 2013, and Manley died of
pneumonia Pneumonia is an inflammatory condition of the lung primarily affecting the small air sacs known as alveoli. Symptoms typically include some combination of productive or dry cough, chest pain, fever, and difficulty breathing. The severity ...
later that year.


Webcomics

Serializer.net launched with a webcomic collaboration between Hart and
Shaenon K. Garrity Shaenon K. Garrity is a webcomic creator and science-fiction author best known for her webcomics ''Narbonic'' and '' Skin Horse''. She collaborated with various artists to write webcomics for the Modern Tales-family of webcomic subscription serv ...
titled ''Trunktown'', as well as '' The Salon'' by
Nick Bertozzi Nick Bertozzi (born May 26, 1970) is an American comic book writer and artist, as well as a commercial illustrator and teacher of cartooning. His series ''Rubber Necker'' from Alternative Comics won the 2003 Harvey Awards for best new talent and ...
, ''Half Empty'' by
Derek Kirk Derek Kirk Kim is a Korean-American writer, director, and artist. He is the recipient of the Eisner (2004), the Harvey (2004), and the Ignatz Award (2003) for his debut graphic novel ''Same Difference and Other Stories.'' (The contents of which ...
, and the long-running ''Few and Far Between'' by Joda Thayer. Some other webcomics published by Serializer included: * Matt Bors' ''Idiot Box'' *
Joey Comeau Joey Comeau (born September 26, 1980) is a Canadian writer. He is best known for writing the text of the webcomic '' A Softer World'', and for his novels ''Lockpick Pornography'' and ''Overqualified''. Career In 2003, Comeau co-created the webc ...
and Emily Horne's '' A Softer World'' * Matt Feazell's ''Cynicalman, America's Laid-Off Superhero'' *
Renée French Renée French (born 1963) is an American comics writer and illustrator and, under the pen name Rainy Dohaney, a children's book author, and exhibiting artist. Her work is characterized by her "obsessive-looking and highly unsettling visual sty ...
's ''Micrographica'' *
Eric Millikin Eric Millikin is an American artist and activist based in Detroit, Michigan. He is known for his pioneering work in artificial intelligence art, augmented and virtual reality art, conceptual art, Internet art, performance art, poetry, post-In ...
's ''Fetus-X'' *
Ryan North Ryan North (born October 20, 1980) is a Canadian writer and computer programmer. He is the creator and author of ''Dinosaur Comics'', and has written for the comic series of ''Adventure Time'' and Marvel Comics' ''The Unbeatable Squirrel Girl''. ...
's ''
Dinosaur Comics ''Dinosaur Comics'' is a constrained webcomic by Canadian writer Ryan North. It is also known as "Qwantz", after the site's domain name, "qwantz.com". The first comic was posted on February 1, 2003, although there were earlier prototypes. ''Dino ...
'' *
Jen Sorensen Jen Sorensen (born September 28, 1974, in Lancaster, Pennsylvania) is an American cartoonist and illustrator who authors a weekly comic strip that often focuses on current events from a liberal perspective. Her work appears on the websites Daily ...
's ''Slowpoke'' *
Spike Trotman Charlie Spike Trotman, also known as C. Spike Trotman, (born November 18, 1978) is an American cartoonist and publisher known for creating the long-running web comic '' Templar, Arizona'', and for publishing the ''Smut Peddler'' anthologies of w ...
's ''
Templar, Arizona ''Templar Arizona'' is a webcomic written and drawn by Spike Trotman, Charlie Spike Trotman. It was hosted on Webcomics Nation. Trotman describes ''Templar, Arizona'' as "a story about a town, and the people who live there", specifically referring ...
'' * Drew Weing's ''Pup''


Reception

''
The Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, whi ...
'' described Serializer as "high-art," and ''
The Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily compact newspaper published in Sydney, New South Wales, Australia, and owned by Nine. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuously published newspaper ...
'' considered the webcomics on Serializer to be
avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical ...
. ''
Publishers Weekly ''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of B ...
'' called Serializer.net artists such as Brian Sendelbach,
Glenn Dakin Glenn Dakin (born 1960) is a British cartoonist and author of children's books. He is the author of the ''Candle Man'' book series, and he contributed to a number of British comics magazines including ''Escape'' and ''Deadline'', and was part of ...
, Greg Stump, and
Nick Bertozzi Nick Bertozzi (born May 26, 1970) is an American comic book writer and artist, as well as a commercial illustrator and teacher of cartooning. His series ''Rubber Necker'' from Alternative Comics won the 2003 Harvey Awards for best new talent and ...
as "art comics favorites."


References


External links


Official website
archived using the
Wayback Machine The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see ...
{{Joey Manley American artist groups and collectives Webcomic syndicates Internet properties established in 2002 Internet properties disestablished in 2013