Sensational spelling is the deliberate
spelling
Spelling is a set of conventions that regulate the way of using graphemes (writing system) to represent a language in its written form. In other words, spelling is the rendering of speech sound (phoneme) into writing (grapheme). Spelling is one ...
of a word in a non-standard way for special effect.
Branding
Sensational spellings are common in advertising
[ and product placement. In particular, brand names][ such as ]Krispy Kreme Doughnuts
Krispy Kreme, Inc. (previously Krispy Kreme Doughnuts, Inc.) is an American multinational doughnut company and List of coffeehouse chains, coffeehouse chain.
Krispy Kreme was founded by Vernon Rudolph (1915–1973), who bought a yeast-raised r ...
(''crispy cream''), Weetabix
Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits. Variants include organic and Weetabix Crispy Minis (bite-sized ...
(''wheat'', with ''bix'' being derived from ''biscuits''), Blu-ray
The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of sto ...
(''blue''), Kellogg's "Froot Loops
Froot Loops is a brand of sweetened, fruit-flavored breakfast cereal produced by Kellogg's. The cereal is sold in many different countries. The cereal pieces are ring-shaped (hence "loops") and come in a variety of bright colors and fruit
...
" (''fruit'') or Hasbro
Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...
's Playskool
Playskool is an American company that produces educational toys and games for children. It is a subsidiary of Hasbro, Inc., and is headquartered in Pawtucket, Rhode Island.
History
The Playskool Institute was established by Lucille King in 1928 ...
(''school'') may use unexpected spellings to draw attention to or trademark an otherwise common word. In video games, well-known examples of sensational spelling include "''Mortal Kombat
''Mortal Kombat'' is an American media franchise centered on a series of video games originally developed by Midway Games in 1992. The development of the first game was originally based on an idea that Ed Boon and John Tobias had of making a v ...
'' (''combat'') and Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles.
Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
's "Pak" (''pack''), the name used for the media and accessories of its early video game systems.
In popular music
Sensational spelling may take on a cult value in popular culture, such as the heavy metal umlaut
A metal umlaut is a diacritic that is sometimes used gratuitously or decoratively over letters in the names of mainly hard rock or heavy metal music, heavy metal bands—for example, those of Blue Öyster Cult, Queensrÿche, Motörhead, the Accüs ...
.
During the 1960s, bands often included in their names misspelled words and/or homophones
A homophone () is a word that is pronounced the same (to varying extent) as another word but differs in meaning. A ''homophone'' may also differ in spelling. The two words may be spelled the same, for example ''rose'' (flower) and ''rose'' (pa ...
that played on double meanings of the names as spoken. Examples include the Beatles
The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...
, an intentional misspelling of "beetles", the Byrds
The Byrds () were an American rock band formed in Los Angeles, California, in 1964. The band underwent multiple lineup changes throughout its existence, with frontman Roger McGuinn (known as Jim McGuinn until mid-1967) remaining the sole cons ...
, and Led Zeppelin
Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...
, in which "led" was deliberately misspelled to make clear it is pronounced (as in the metal lead) rather than the other pronunciation of "lead", . Whereas The Beatles were named largely as a pun
A pun, also known as paronomasia, is a form of word play that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use of homophoni ...
for their beat-driven style, many of the bands who adopted the motif following their success in the mid-1960s did so in an effort (by either themselves or their record labels) to capitalize on a fad
A fad or trend is any form of collective behavior that develops within a culture, a generation or social group in which a group of people enthusiastically follow an impulse for a short period.
Fads are objects or behaviors that achieve short- ...
. The Turtles
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
successfully resisted an effort by their label, White Whale Records White Whale Records was an American independent record label, founded in 1965 by Ted Feigin and Lee Lasseff in Los Angeles, California, and probably best known as the record label of The Turtles and a handful of one-hit wonder bands.
White Whale, i ...
, to name them "The Tyrtles."
In contemporary music, the misspelling of words in album or song titles rose to popularity in early 1970s rock, such as:
* The Kinks
The Kinks were an English rock band formed in Muswell Hill, north London, in 1963 by brothers Ray and Dave Davies. They are regarded as one of the most influential rock bands of the 1960s. The band emerged during the height of British rhyt ...
' ''The Kink Kontroversy
''The Kink Kontroversy'' is the third studio album by the English rock band the Kinks, released on 26 November 1965 in the United Kingdom and in March 1966 in the United States, where it was the first American Kinks album to feature an identica ...
'' and ''The Kink Kronikles
''The Kink Kronikles'' is a compilation double album by the Kinks, released on Reprise Records in 1972, after the band had signed with RCA Records in 1971. It contains thirteen non-album singles, fourteen tracks taken from five albums release ...
''
* Sly and the Family Stone
Sly and the Family Stone was an American band from San Francisco. Active from 1966 to 1983, it was pivotal in the development of funk, soul, rock, and psychedelic music. Its core line-up was led by singer-songwriter, record producer, and multi-i ...
's "Thank You (Falettinme Be Mice Elf Agin)
"Thank You (Falettinme Be Mice Elf Agin)" is a 1969 song recorded by Sly and the Family Stone. The song, released as a double A-side single with "Everybody Is a Star", reached number one on the soul single charts for five weeks, and reached numb ...
" (1970) (for "for letting me be myself again")
* The band Slade
Slade are an English rock band formed in Wolverhampton in 1966. They rose to prominence during the glam rock era in the early 1970s, achieving 17 consecutive top 20 hits and six number ones on the UK Singles Chart. The ''British Hit Singles ...
(e.g., "Coz I Luv You
"Coz I Luv You" is a song by the British rock band Slade, released in 1971 as a non-album single. It was written by lead vocalist Noddy Holder and bassist Jim Lea, and produced by Chas Chandler. It reached No. 1 in the UK, giving the band their ...
" 971
Year 971 ( CMLXXI) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar.
Events
By place
Byzantine Empire
* Battle of Dorostolon: A Byzantine expeditionary army (possibly 30–40,000 men) ...
"Mama Weer All Crazee Now
"Mama Weer All Crazee Now" is a song by the British rock band Slade, released in 1972 as the lead single from their third studio album ''Slayed?''. It was written by lead vocalist Noddy Holder and bassist Jim Lea, and produced by Chas Chandler. ...
" 972
Year 972 ( CMLXXII) was a leap year starting on Monday (link will display the full calendar) of the Julian calendar.
Events
By place
Byzantine Empire
* Spring – Emperor John I Tzimiskes divides the Bulgarian territories, recent ...
In the 1980s it became common with funk
Funk is a music genre that originated in African American communities in the mid-1960s when musicians created a rhythmic, danceable new form of music through a mixture of various music genres that were popular among African Americans in the m ...
artists such as Prince
A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. Th ...
(e.g. "U Got The Look
"U Got the Look" is a song by American musician Prince. It opens the second disc of Prince's double album ''Sign o' the Times'' (1987), and became the album's runner-up chart single. Musically, the song is a standard 12-bar rock song with emphasis ...
", "I Would Die 4 U
"I Would Die 4 U" is a song by Prince and the Revolution, the fourth single in the US from their 1984 album, '' Purple Rain''. The up-tempo dance song was a top 10 hit—the final one from the album—in the US, reaching number 8 on the Billbo ...
"), and came to be epitomized in the rap
Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
and hip hop genres, with both song titles (e.g. Usher's "U Remind Me" and T-Pain's "Buy U A Drank") and artists' names (e.g. Ludacris
Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, homophonous with 'ludicrous' in American English), is an American rapper, actor, record producer and record executive.
Born in Champaign, Illinois, Ludac ...
, Phanatik
Brady Goodwin Jr. (born December 2, 1976), better known by his stage name Phanatik, is an American East Coast rapper and author who has recorded both independently and as a founding member of the two time Grammy-nominated Christian rap group ...
, Timbaland
Timothy Zachery Mosley (born March 10, 1972), known professionally as Timbaland, is an American record producer, rapper, singer, songwriter, and record executive. He has received widespread acclaim for his innovative production work and distinc ...
, Xzibit
Alvin Nathaniel Joiner (born September 18, 1974), better known by his stage name Xzibit (pronounced "exhibit"), is an American rapper, actor, television presenter, and radio personality.
Xzibit began his musical career after the release of his ...
, Gorillaz) using the form. Sensational spelling was common amongst nu metal
Nu metal (sometimes stylized as nü-metal, sometimes called aggro-metal) is a subgenre of that combines elements of heavy metal music with elements of other music genres such as hip hop, alternative rock, funk, industrial, and grunge. Nu met ...
bands of the late 1990s and early 2000s (e.g., Korn
Korn (stylized as KoЯn, or occasionally KoRn) is an American nu metal band from Bakersfield, California, formed in 1993. The band is notable for pioneering the nu metal genre and bringing it into the mainstream.
Originally formed in 1993 ...
, Linkin Park
Linkin Park is an American rock band from Agoura Hills, California. The band's current lineup comprises vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, bassist Dave Farrell, DJ/turntablist Joe Hahn and drummer ...
and Limp Bizkit). The term "nu metal" itself is a sensational spelling of "new metal", and sometimes even stylized as "nü-metal", with an additional metal umlaut
A metal umlaut is a diacritic that is sometimes used gratuitously or decoratively over letters in the names of mainly hard rock or heavy metal bands—for example, those of Blue Öyster Cult, Queensrÿche, Motörhead, the Accüsed, Mötley Crüe ...
.
An influential hard-rock magazine of the 1970s–80s was ''Creem
''Creem'' (often stylized in all caps) is a monthly American music magazine, based in Detroit, whose main print run lasted from 1969 to 1989. It was first published in March 1969 by Barry Kramer and founding editor Tony Reay. Influential criti ...
''.
On the Internet
Many popular websites have grown from intentionally misspelling their name such as Flickr
Flickr ( ; ) is an American image hosting and video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was a popular way for amateur and professional ...
, Reddit
Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
, Tumblr
Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
, Imgur
Imgur ( , stylized as imgur) is an American online image sharing and image hosting service with a focus on social gossip that was founded by Alan Schaaf in 2009. The service has hosted viral images and meme, particularly those posted on Reddit. ...
, Digg
Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launch ...
, Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
and Scribd
Scribd Inc. is an American e-book and audiobook subscription service that includes one million titles. Scribd hosts 60 million documents on its open publishing platform.
The company was founded in 2007 by Trip Adler, Jared Friedman, and Tikh ...
. Google's was largely an unintentional error, as its founders had intended to call it Googol after the extremely large number. In many such cases, the unorthodox spelling is done for trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...
purposes, search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organ ...
and/or to make it easier to secure a domain name
A domain name is a string that identifies a realm of administrative autonomy, authority or control within the Internet. Domain names are often used to identify services provided through the Internet, such as websites, email services and more. As ...
.
Other
Terry Pratchett
Sir Terence David John Pratchett (28 April 1948 – 12 March 2015) was an English humourist, satirist, and author of fantasy novels, especially comical works. He is best known for his ''Discworld'' series of 41 novels.
Pratchett's first nov ...
's fifth ''Discworld
''Discworld'' is a comic fantasy"Humorous Fantasy" in David Pringle, ed., ''The Ultimate Encyclopedia of Fantasy'' (pp.31-33). London, Carlton,2006. book series written by the English author Terry Pratchett, set on the Discworld, a flat ...
'' novel, published in 1988, is titled ''Sourcery
''Sourcery'' is a fantasy novel by British writer Terry Pratchett, the fifth book in his '' Discworld'' series, published in 1988. On the Discworld, sourcerers – wizards who are sources of magic, and thus immensely more powerful ...
''. A ''sourcerer,'' in Pratchett's fictional world, is "a wizard squared; while the eighth son of a non-wizard is a wizard, the eighth son of a wizard is a sourcerer. A source of magic."
Quentin Tarantino
Quentin Jerome Tarantino (; born March 27, 1963) is an American film director, writer, producer, and actor. His films are characterized by stylized violence, extended dialogue, profanity, Black comedy, dark humor, Nonlinear narrative, non-lin ...
's film ''Inglourious Basterds'' is an intentional misspelling of "Inglorious Bastards".
Aleister Crowley
Aleister Crowley (; born Edward Alexander Crowley; 12 October 1875 – 1 December 1947) was an English occultist, ceremonial magician, poet, painter, novelist, and mountaineer. He founded the religion of Thelema, identifying himself as the pro ...
called his system of ceremonial magic
Ceremonial magic (ritual magic, high magic or learned magic) encompasses a wide variety of rituals of magic. The works included are characterized by ceremony and numerous requisite accessories to aid the practitioner. It can be seen as an ex ...
"magick" to differentiate it from stage magic
Magic, which encompasses the subgenres of illusion, stage magic, and close up magic, among others, is a performing art in which audiences are entertained by tricks, effects, or illusions of seemingly impossible feats, using natural means. It ...
.
In modern fantasy, the spelling ''faerie'' (also ''fae'' or ''fey'') may be used in place of ''fairy
A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spirit, ...
'', to distinguish it from the childish connotations of fairy tales
A fairy tale (alternative names include fairytale, fairy story, magic tale, or wonder tale) is a short story that belongs to the folklore genre. Such stories typically feature magic, enchantments, and mythical or fanciful beings. In most cult ...
.
See also
* Cacography
Cacography is bad spelling or bad handwriting. The term in the sense of "poor spelling, accentuation, and punctuation" is a semantic antonym to orthography, and in the sense of "poor handwriting" it is an etymological antonym to the word calligra ...
* Catachresis
Catachresis (from Greek , "abuse"), originally meaning a semantic misuse or error—e.g., using "militate" for "mitigate", "chronic" for "severe", "travesty" for "tragedy", "anachronism" for "anomaly", "alibi" for "excuse", etc.—is also the n ...
* Eye dialect
* Lolcat
*
* Satirical misspelling
A satiric misspelling is an intentional misspelling of a word, phrase or name for a rhetorical purpose. This can be achieved with intentional malapropism (e.g. replacing ''erection'' for ''election''), enallage (giving a sentence the wrong for ...
* Spelling reform
A spelling reform is a deliberate, often authoritatively sanctioned or mandated change to spelling rules. Proposals for such reform are fairly common, and over the years, many languages have undergone such reforms. Recent high-profile examples ar ...
* Typographical error
A typographical error (often shortened to typo), also called a misprint, is a mistake (such as a spelling mistake) made in the typing of printed (or electronic) material. Historically, this referred to mistakes in manual type-setting (typography) ...
* Typosquatting
Typosquatting, also called URL hijacking, a sting site, or a fake URL, is a form of cybersquatting, and possibly brandjacking which relies on mistakes such as typos made by Internet users when inputting a website address into a web browser. Shoul ...
References
{{Reflist
Nonstandard spelling
Brands