Semrush Inc is an American public company that offers a

SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is con ...

platform known as Semrush. The platform is often used for

keyword research Keyword research is a practice search engine optimization (SEO) professionals used to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries whi ...

and online ranking data, including metrics such as search volume and cost per click (CPC). The platform also collects information about online keywords gathered from

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

and

Bing Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a varie ...

search engines. It was released by

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov. As of 2022, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose. It went public in March 2021 and trades on .

History

Oleg Shchegolev and Dmitri Melnikov started out as

SEO Seo or SEO may refer to: * Search engine optimization, the process of improving the visibility of a website or a web page in search engines Organisations * SEO Economic Research, a scientific institute * Spanish Ornithological Society (''Socied ...

enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices. The software was released as Seodigger before becoming an

extension Extension, extend or extended may refer to: Mathematics Logic or set theory * Axiom of extensionality * Extensible cardinal * Extension (model theory) * Extension (predicate logic), the set of tuples of values that satisfy the predicate * E ...

Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and ...

, then renamed SeoQuake Company in 2007, before landing on SEMrush. In 2016, the software broke the one million user mark with customers in more than 100 countries. In April 2018, the company received $40 million in funding as part of a financing transaction co-led by

venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...

firms

Greycroft Greycroft is an American venture capital firm. It manages over $2 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dana Sett ...

E.ventures Headline, formerly e.ventures and BV Capital, is a global venture capital firm with an early-stage investment approach in the markets of Adtech, Commerce, Fintech, Media, Mobile and Software. It was founded in 1997 in Santa Barbara, California a ...

and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

, and

Baidu Baidu, Inc. ( ; , meaning "hundred times") is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the l ...

. In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush". In March 2021, Semrush had an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

and went public on

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is by far the List of stock exchanges, world's largest s ...

under the symbol . The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers. In June 2022, the company launched a beta tool for content generation called ''Content Outline Builder''. The tool will suggest ideas on article writing and blog posts. SEMrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focussed on content creation.

Features

The key features of the Semrush tool include: * Google Rank Tracking * Domain Authority Tracking * Competitor Analysis * Backlink Analysis * Keyword Research * Site Audits * Keyword Click Analysis * Content Explorer * Semrush Sensor * Traffic Analytics * Site Audit

References

{{reflist, 2 Internet search Online databases Search engine optimization companies Internet terminology Search engine optimization 2008 software Internet properties established in 2008 2021 initial public offerings Companies based in Boston Companies listed on NYSE American