Selle Royal Spa is a company from

Vicenza Vicenza ( , ; ) is a city in northeastern Italy. It is in the Veneto region at the northern base of the ''Monte Berico'', where it straddles the Bacchiglione River. Vicenza is approximately west of Venice and east of Milan. Vicenza is a thr ...

, Italy, founded in 1956 by Riccardo Bigolin, producing saddles for bicycles. In 1965, a formal establishment of Selle Royal Sp.A. was made in Vicenza for the production and distribution of bicycle saddles.

Polyurethane Polyurethane (; often abbreviated PUR and PU) refers to a class of polymers composed of organic units joined by carbamate (urethane) links. In contrast to other common polymers such as polyethylene and polystyrene, polyurethane is produced from ...

foaming production system was chosen in order to be able to maximize production across the chain. Selle Royal then released the first patent of vacuum technology for ergonomic shaped design production. In the 90's, Selle Royal Sp.A. developed and patented a revolutionary "soft-solid" material named as Royalgel. Royalgel claims to be the only saddle gel that doesn't age, harden, or migrate, delivering unbeatable comfort and durability. With the 2010 acquisition of China's Justek, Selle Royal Spa was stated to be the world's largest manufacturer of bicycle saddles.

History

* 1956: Riccardo Bigolin founded Selle Royal * 1970: Selle Royal develops a production technology based on a particular

polyurethane Polyurethane (; often abbreviated PUR and PU) refers to a class of polymers composed of organic units joined by carbamate (urethane) links. In contrast to other common polymers such as polyethylene and polystyrene, polyurethane is produced from ...

foam * 1980s - 1990s: Selle Royal Spa has become a partner of the main houses that produce bicycles. * 1980: Selle Royal develops the RVS , an automated vacuum production system, which allows the saddle to be joined directly to the foam * 1990: Selle Royal develops a gel for the saddle for the recreational market, based on an exclusive polyurethane gel patented by Bayer * 1996: Selle Royal opens Selle Bra for production in Brazil * 1997: Selle Royal launches Fi'zi:k * 2002: Selle Royal acquires

Brooks England Brooks England is a bicycle saddle manufacturer originally based in Smethwick, West Midlands, England and now owned by Selle Royal of Italy. It has been making leather goods since 1866, when it was founded in Hockley, Birmingham. In the 1880s ...

, thus giving the company three independent brands of saddles * 2005: Selle Bra and Metal Ciclo merge to form Royal Ciclo * 2006 - 2010: Selle Royal began direct distribution through dealers H2 (USA) with Continental Tyres and A4, (Italy and France, Austria since 2018) of proprietary and thirdy brands. * 2007: Selle Royal acquires Crankbrothers * 2010: Selle Royal acquires 52% of Justek, China * 2011: Selle Royal acquired PEdAL ED, operating under Via Vittorio Emanuele 119 - 36050 Pozzoleone (VI), ITALY - P.IVA. 04013940244 since 2016 * 2013: Brooks England purchased Pannier ltd. * 2015: Justek became Selle Royal China Vehicle, with two production sites (

Jiangyin Jiangyin (, Jiangyin dialect: ) is a county-level city on the southern bank of the Yangtze River, and is administered by Wuxi, Jiangsu province. Jiangyin is one of the most important transport hubs on the Yangtze River, it is also one of the most d ...

and

Tianjin Tianjin (; ; Mandarin: ), alternately romanized as Tientsin (), is a municipality and a coastal metropolis in Northern China on the shore of the Bohai Sea. It is one of the nine national central cities in Mainland China, with a total popu ...

) * 2016: Opening of SR56 Inc, a R&D Center in Ogden, Utah

References

External links

Selle Royal Corporate Website
{{Italian cycle manufacturers Italian brands Sporting goods manufacturers of Italy Bicycle saddle makers Manufacturing companies established in 1956 Companies based in Veneto 2002 mergers and acquisitions 2007 mergers and acquisitions Italian companies established in 1956 Multinational companies headquartered in Italy

History

See also

References

External links