Sekonda is a British wristwatch manufacturer. Established in 1966, Sekonda watches were originally produced in the

Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen national ...

, at the

First Moscow Watch Factory Poljot (russian: Полёт, literally meaning "flight"), is a brand of Soviet Union, Soviet/Russians, Russian wristwatches, produced since 1964 by the First Moscow Watch Factory (russian: Первый Московский Часовой Заво ...

Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...

and the

Petrodvorets Watch Factory The Petrodvorets Watch Factory (russian: Петродворцовый часовой завод) is one of the oldest factories in Russia. Founded by Peter the Great in 1721 as the Peterhof Lapidary Works, to make hardstone carvings, since 1945 th ...

Leningrad Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...

. Many Soviet-era Sekonda watches exported to the West were re-badged

Poljot Poljot (russian: Полёт, literally meaning "flight"), is a brand of Soviet Union, Soviet/Russians, Russian wristwatches, produced since 1964 by the First Moscow Watch Factory (russian: Первый Московский Часовой Заво ...

and

Raketa Raketa ( rus, Ракета, p=rɐˈkʲɛtə, "Rocket") wristwatches, have been manufactured since 1961 by the Petrodvorets Watch Factory in Saint Petersburg. The Petrodvorets Watch Factory is Russia's oldest factory, founded by Peter the Great i ...

watches. The 'Sekonda' brand was created by ChasProm in 1966 for the export of the best watches from all the USSR's watch factories, including Slava. The factories that built Sekonda watches (generally relabelling their other brands) were: * 1st Moscow Watch Factory (Poljot) * 2nd Moscow Watch Factory (Slava) * Uglich Watch Factory (Chaika) *

(Raketa) *

Minsk Watch Factory Luch ( be, Луч, ''ray, beam'') is a watch brand produced by the OJSC Minsk Watch Plant, the only watch plant in Belarus. The decision to build the plant was taken in 1953, and from 1955 watches were produced in Minsk, including the brands Luch ...

(Luch) * Chelyabinsk Watch Factory (Molnija) *

Penza Watch Factory Penza ( rus, Пе́нза, p=ˈpʲɛnzə) is the largest city and administrative center of Penza Oblast, Russia. It is located on the Sura River, southeast of Moscow. As of the 2010 Census, Penza had a population of 517,311, making it the 38th-la ...

(Zarja) * Chistopol Watch Factory (Vostok) *

Maslennikov Factory Maslennikov (russian: Масленников) is a surname. It may refer to: * Aleksei Maslennikov (born 1929), Russian tenor *Igor Maslennikov (born 1931), Russian film director * Igor Maslennikov (footballer, born 2001), Russian professional foot ...

(ZIM, Pobeda, Elektronika) * Integral Electronics (Elektronika-5) They ran a TV advert featuring the band Madness in 1990. Following the breakup of the Soviet Union, Sekonda no longer has Russian ties and all its watches have been produced from factories in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

since 1993. Sekonda also markets watches under the sub-brand SEKSY for ladies' fashion, ONE for men's fashion and Xpose for rugged outdoor lifestyles of either gender. Between 1998 and 2002, Sekonda was the title sponsor of the Superleague, then the top flight division in British

ice hockey Ice hockey (or simply hockey) is a team sport played on ice skates, usually on an ice skating rink with lines and markings specific to the sport. It belongs to a family of sports called hockey. In ice hockey, two opposing teams use ice hock ...

, and the precursor to the Elite League.

References

External links

* {{Official website Soviet watch brands Distribution companies of the United Kingdom British companies established in 1966 Manufacturing companies established in 1966