''Seiska'', also known as ''7 päivää'' (

Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...

for 7 days), is a

gossip magazine A gossip magazine, also referred to as a tabloid magazine, is a magazine that features scandalous stories about the personal lives of celebrities and other well-known individuals. In North America, this genre of magazine flourished in the 1950s an ...

published in

Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the capital, primate, and most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of Uusimaa in southern Finland, and has a population of . The city ...

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

History and profile

''7 päivää'' was first published in 1992. The magazine is owned by the Aller Media and is published 49 issues per year by the Aller Julkaisut Oy, a subsidiary of the Aller Media. It focuses mostly on sensationalistic interviews of

celebrities Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...

and pays rewards for leads on stories. Central subjects for stories are weddings, divorces and other celebrity gossip. The magazine has also a TV supplement ''TV-Seiska''. Ilkka Janhunen is among the past

editors-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of ''7 päivää''. In May 2006 ''7 päivää'' caused a controversy by printing on its front cover a picture of

Tomi Putaansuu Tomi Petteri Putaansuu (born 15 February 1974), best known by his stage names Mr Lordi or Mr L, is a Finnish musician, businessman, special effect make-up artist, songwriter, painter, comics artist and graphic designer. He is best known as the l ...

, the lead singer of the band

Lordi Lordi () is a Finnish hard rock/ heavy metal band, formed in 1992 by the band's lead singer, songwriter and costume maker, Mr Lordi (Tomi Petteri Putaansuu). In addition to their melodic metal music, Lordi are also known for wearing monster ma ...

without his face make-up on, even though the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed a pledge to boycott the magazine. Some advertisers even withdrew their contracts with ''7 päivää'' because of the event. The magazine quickly apologized for the picture. '' Katso'' also published some pictures, too, but it did not gain so much attention.

Circulation

The circulation of ''7 päivää'' was 265,400 copies in 2006. It dropped to 246,800 copies in 2007. The magazine had a circulation of 211,707 copies in 2010. Its circulation fell to 197,607 copies in 2011. The circulation of the weekly was 170,867 copies, making it the seventh largest magazine in Finland. It was the fourth best-selling magazine in Finland with a circulation of 158,207 copies in 2013.

References

External links

* (in Finnish) {{DEFAULTSORT:7 paivaa 1992 establishments in Finland Celebrity magazines Entertainment magazines Finnish-language magazines Magazines established in 1992 Magazines published in Helsinki Television magazines Weekly magazines published in Finland