''Seidels Reklame'' (German: ''Seidel's Advertising'') was a German advertising trade and graphic art magazine which was in circulation between 1913 and 1942. It was based in Berlin, Germany.

History and profile

''Seidels Reklame'' was founded by Wilhelm Seidel in Berlin in 1913. The first editor was Robert Hösel, and its subtitle was ''Das Blatt der Praxis''. From May 1935 the magazine was renamed as ''Werben und Verkaufen'' (German: ''Advertising and Selling'') and published until this title until its closure in 1942. ''Seidels Reklame'' covered articles about the developments in advertising and relevant legal issues, including chicanery and

plagiarism Plagiarism is the fraudulent representation of another person's language, thoughts, ideas, or expressions as one's own original work.From the 1995 '' Random House Compact Unabridged Dictionary'': use or close imitation of the language and thought ...

. During the

Weimar Republic The Weimar Republic (german: link=no, Weimarer Republik ), officially named the German Reich, was the government of Germany from 1918 to 1933, during which it was a constitutional federal republic for the first time in history; hence it is al ...

it supported the use of advertisements in which modern, independent and provocative women were featured. It is one of the earliest German publications which used the term

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...

in 1937. One of the contributors was Julius Pinschewer who stressed the significant roles of the advertising films in attracting consumers. Robert Hösel also published articles describing experiments on the optimal color combinations to produce the most effective contrast between text and background on posters.

References

{{DEFAULTSORT:Siedels Reklame 1913 establishments in Germany 1942 disestablishments in Germany Defunct magazines published in Germany German-language magazines Magazines about advertising Magazines established in 1913 Magazines disestablished in 1942 Magazines published in Berlin Professional and trade magazines