''Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company'' is a
self-help book
A self-help book is one that is written with the intention to instruct its readers on solving personal problems. The books take their name from '' Self-Help'', an 1859 best-seller by Samuel Smiles, but are also known and classified under "self- ...
published in March 2012 by
Greenleaf Book Group
Greenleaf Book Group is an independent book publisher and distributor, which was established by Clint Greenleaf in 1997. Greenleaf was a CPA and accountant at Deloitte & Touche before writing his first book, ''Attention to Detail'', in 1997 and ...
. Written by the founder of Acumen Learning,
Kevin R. Cope, it is a covers the topic of
business acumen
Business acumen, also known as business savviness, business sense and business understanding, is keenness and quickness in understanding and dealing with a business situation (risks and opportunities) in a manner that is likely to lead to a good ...
. The author opines that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.
Cope presents what are described as five business drivers: cash, profit, assets, growth, and people. He argues that these are the building blocks of any business and contribute to its overall success.
On March 25, ''Seeing the Big Picture'' reached number 4 on the
''New York Times'' Best Seller List. It has been described as "an
MBA
A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...
in under 180 pages."
[Larson, Steve]
"Book review: 'Seeing the Big Picture' offers insight into how to be a better employee and employer"
Deseret News
References
External links
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2012 non-fiction books
Self-help books
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