Sebastian Deterding is a German scientist. He is currently
Chair
A chair is a type of seat, typically designed for one person and consisting of one or more legs, a flat or slightly angled seat and a back-rest. It may be made of wood, metal, or synthetic materials, and may be padded or upholstered in vario ...
in
Design Engineering
A design engineer is an engineer focused on the engineering design process in any of the various engineering disciplines (including civil, mechanical, electrical, chemical, textiles, aerospace, nuclear, manufacturing, systems, and structural /bu ...
and
Professor
Professor (commonly abbreviated as Prof.) is an Academy, academic rank at university, universities and other tertiary education, post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin ...
of
Design Engineering
A design engineer is an engineer focused on the engineering design process in any of the various engineering disciplines (including civil, mechanical, electrical, chemical, textiles, aerospace, nuclear, manufacturing, systems, and structural /bu ...
at
Imperial College, London
Imperial College London, also known as Imperial, is a Public university, public research university in London, England. Its history began with Prince Albert of Saxe-Coburg and Gotha, Prince Albert, husband of Queen Victoria, who envisioned a Al ...
. Previously, he held the position of
Chair Professor of Digital Creativity at the
University of York
The University of York (abbreviated as or ''York'' for Post-nominal letters, post-nominals) is a public Collegiate university, collegiate research university in York, England. Established in 1963, the university has expanded to more than thir ...
. He established the gamification research network and co-authored "The Gameful World" (
MIT Press
The MIT Press is the university press of the Massachusetts Institute of Technology (MIT), a private research university in Cambridge, Massachusetts. The MIT Press publishes a number of academic journals and has been a pioneer in the Open Ac ...
, 2015), a book delving into the integration of gaming elements into various aspects of culture.
Career
Deterding is the founder and lead designer of Coding Conduct, a design agency. His collaborations have spanned a range of eminent clients, including the
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
,
BMW
Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...
,
Deutsche Telekom
Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telecommunications provider in Europe by revenue. It was formed in 199 ...
,
Greenpeace
Greenpeace is an independent global campaigning network, founded in Canada in 1971 by a group of Environmental movement, environmental activists. Greenpeace states its goal is to "ensure the ability of the Earth to nurture life in all its biod ...
,
Novartis
Novartis AG is a Swiss multinational corporation, multinational pharmaceutical company, pharmaceutical corporation based in Basel, Switzerland. Novartis is one of the largest pharmaceutical companies in the world and was the eighth largest by re ...
,
Otto Group, along with numerous startups. He also established the Gamification Research Network and co-authored "The Gameful World" (MIT Press, 2015), a book delving into the integration of gaming elements into various aspects of culture.
Deterding delivered a TED talk on "What your designs say about you"
Awards and honours
* Editor-in-chief: Games: Research and Practice (
ACM Digital Library
The Association for Computing Machinery (ACM) is a US-based international learned society for computing. It was founded in 1947 and is the world's largest scientific and educational computing society. The ACM is a non-profit professional membe ...
)
*
Chair
A chair is a type of seat, typically designed for one person and consisting of one or more legs, a flat or slightly angled seat and a back-rest. It may be made of wood, metal, or synthetic materials, and may be padded or upholstered in vario ...
in
Design Engineering
A design engineer is an engineer focused on the engineering design process in any of the various engineering disciplines (including civil, mechanical, electrical, chemical, textiles, aerospace, nuclear, manufacturing, systems, and structural /bu ...
' at
Imperial College London
Imperial College London, also known as Imperial, is a Public university, public research university in London, England. Its history began with Prince Albert of Saxe-Coburg and Gotha, Prince Albert, husband of Queen Victoria, who envisioned a Al ...
*
Chair Professor of Digital Creativity at the
University of York
The University of York (abbreviated as or ''York'' for Post-nominal letters, post-nominals) is a public Collegiate university, collegiate research university in York, England. Established in 1963, the university has expanded to more than thir ...
Books
* The Gameful World: Approaches, Issues, Applications (
MIT Press
The MIT Press is the university press of the Massachusetts Institute of Technology (MIT), a private research university in Cambridge, Massachusetts. The MIT Press publishes a number of academic journals and has been a pioneer in the Open Ac ...
, 16 Jan 2015)
References
{{DEFAULTSORT:Deterding, Sebastian
Living people
New media artists
Engineering
Engineering is the practice of using natural science, mathematics, and the engineering design process to Problem solving#Engineering, solve problems within technology, increase efficiency and productivity, and improve Systems engineering, s ...
Year of birth missing (living people)