Seaview Square Shopping Center
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Seaview Square Mall was a shopping mall located in Ocean Township, in Monmouth County, New Jersey, United States. It has been repurposed as a
power center Power center may refer to: *Power center (geometry), the intersection point of the three radical axes of the pairs of circles *Power center (retail) A power center or big-box center (known in Canadian and Commonwealth English as power centre o ...
and was renamed Seaview Square Shopping Center in 2012. In the Region/New Jersey; Foundering Ocean Township Mall Is Bulking Up
'' The New York Times'', July 23, 2000
The mall, located at the intersection of Route 35 and
Route 66 U.S. Route 66 or U.S. Highway 66 (US 66 or Route 66) was one of the original highways in the United States Numbered Highway System. It was established on November 11, 1926, with road signs erected the following year. The h ...
, was originally constructed in 1977 as an indoor mall.Upscale development fills commercial corridor
''
Asbury Park Press The ''Asbury Park Press'' is a daily newspaper in Monmouth and Ocean counties of New Jersey and has the third largest circulation in the state. It has been owned by Gannett since 1997. Its reporting staff has been awarded numerous national hon ...
'', October 20, 2005
It faced stiff competition from the more upscale Monmouth Mall, located five miles (8 km) further north on Route 35 in
Eatontown Eatontown is a borough in Monmouth County, in the U.S. state of New Jersey. As of the 2010 Census, the borough's population was 12,709,Stern's and Steinbach, two of its anchors, were victims of the then-indoor mall's then-state of decline.For a while, plenty of parking at mall
''
Asbury Park Press The ''Asbury Park Press'' is a daily newspaper in Monmouth and Ocean counties of New Jersey and has the third largest circulation in the state. It has been owned by Gannett since 1997. Its reporting staff has been awarded numerous national hon ...
'', January 18, 2001
The mall was later redeveloped into a shopping center with Target, Costco, Burlington, Home Sense, Siera Trading, Marshalls, Home Goods, Petsmart, Starbucks, and others.


History

The mall's past history can be traced back to the 1950s, when Sears relocated its Downtown Asbury Park store to a more suburban site on
Route 66 U.S. Route 66 or U.S. Highway 66 (US 66 or Route 66) was one of the original highways in the United States Numbered Highway System. It was established on November 11, 1926, with road signs erected the following year. The h ...
at the site of the present-day Neptune World Class Shoprite, just west of the Asbury Circle. Following the 1970 Asbury Park riots, many businesses left Asbury Park's Downtown. Thus, planning for Seaview Square began at the site across the street from the Sears, behind a small cinema, which was later renamed the "Seaview Square Cinema" and absorbed as part of the mall's property. The site was originally a landfill from 1941 to 1975 and was considered a
Superfund Superfund is a United States federal environmental remediation program established by the Comprehensive Environmental Response, Compensation, and Liability Act of 1980 (CERCLA). The program is administered by the United States Environmental Pro ...
site by the United States Environmental Protection Agency (EPA) until 1991.Cracks in floor at Lowe's spur shutdown for repairs, ''
Asbury Park Press The ''Asbury Park Press'' is a daily newspaper in Monmouth and Ocean counties of New Jersey and has the third largest circulation in the state. It has been owned by Gannett since 1997. Its reporting staff has been awarded numerous national hon ...
'', February 28, 2004
The mall would be anchored by Steinbach at the west end, and a newer and much larger Sears at the other end, which also housed Sears' regional credit office. The mall also had room for about 150 stores and two extra anchors. The mall was developed by The Goodman Company and opened on November 2, 1977. At this point, the mall was about 40% occupied. Steinbach operated its Seaview Square store as an upscale, fashion-oriented store, and their Asbury Park store more towards housewares and furniture. By 1979, however, the Asbury Park store had closed and the company reevaluated itself as a "value chain". In the same year, Stern's opened along the front side of the mall, after it wasn't able to open at the nearby Ocean County Mall in Toms River. Around the same time, Lord & Taylor was rumored to be the mall's fourth anchor, but never came to fruition. In the 1990s, Stern's parent company, Federated Department Stores, bought Macy's, and decided to merge the Abraham & Straus chain into Macy's, which left the Monmouth Mall with an empty anchor. Sterns subsequently moved to the vacant space, but continued to operate the Seaview Square store as half-store and half-clearance center until their lease ran out in 1999. Steinbach folded that same year and was replaced with a Value City.


Current

The mall closed on December 31, 2000 (with
RadioShack RadioShack, formerly RadioShack Corporation, is an American retailer founded in 1921. At its peak in 1999, RadioShack operated over 8,000 worldwide stores named RadioShack or Tandy Electronics in the United States, Mexico, United Kingdom, Austra ...
, an original mall tenant, being the final store to close), for reconstruction, and most of the original indoor mall was demolished in 2001, with the exception of its remaining two anchors, Value City and Sears. In September 2012, Wharton Realty Group purchased the mall and renamed it the Seaview Square Shopping Center. New construction on the
Route 66 U.S. Route 66 or U.S. Highway 66 (US 66 or Route 66) was one of the original highways in the United States Numbered Highway System. It was established on November 11, 1926, with road signs erected the following year. The h ...
entrance to the mall created three new restaurants and additional retail stores. A wave of new tenants soon filled most of the empty space of the old mall including Guitar Center,
A.C. Moore A.C. Moore was an American arts and crafts retail chain, owned by Nicole Crafts. It had 145 retail locations in the eastern United States, with corporate headquarters in Berlin, New Jersey. On November 25, 2019, A.C. Moore announced that it woul ...
, Big Lots, Burlington Coat Factory,
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Indoor Trampoline Park, Costco, PetSmart and a Target among others. Value City had since went out of business in 2008 and was demolished in 2016. Today, the space is occupied by Homesense and Sierra Trading Post. On May 31, 2018, Sears announced plans to close the store in September, as part of a plan to close 63 stores nationwide. Sears was the last of the original anchors to close. In 2019 Wharton announced an additional expansion to include Marshalls and Home Goods bringing the center's occupancy to over 98%. On November 25, 2019, A.C. Moore announced the it would close 145 stores, including the one at Seaview.


References


External links


Official Site


{{coord, 40.232, -74.045, region:US-NJ_type:landmark, display=title Demolished shopping malls in the United States Buildings and structures in Monmouth County, New Jersey Ocean Township, Monmouth County, New Jersey Shopping malls in New Jersey Shopping malls established in 1977 Shopping malls in the New York metropolitan area