Sean John is a privately held fashion lifestyle company created by music mogul
Sean Combs
Sean Combs (born Sean John Combs; November 4, 1969), also known by his stage names Puff Daddy, P. Diddy, Puffy, or Diddy, is an American rapper, actor, record producer, and record executive. Born in New York City, he worked as a talent directo ...
. The line made its fashion debut with a men's sportswear collection for the spring 1998 season.
Individuals of note who have represented the brand in advertising and marketing include Combs himself, musicians
Nelly
Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, actor and entrepreneur. He embarked on his music career with the hip hop group St. Lunatics in 1993 and signed to Universal ...
,
T.I.,
Mariah Carey
Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the whi ...
,
Nas
Nas (born 1973) is the stage name of American rapper Nasir Jones.
Nas, NaS, or NAS may also refer to:
Aviation
* Nasair, a low-cost airline carrier and subsidiary based in Eritrea
* National Air Services, an airline in Saudi Arabia
** Nas Air ( ...
,
Fabolous
John David Jackson (born November 18, 1977), better known by his stage name Fabolous, is an American rapper. Raised in Brooklyn, he first gained recognition while still a senior in high school, when he performed live on American music executive ...
,
Dolla,
Usher,
Pharrell Williams
Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
,
Mary J. Blige
Mary Jane Blige ( ; born January 11, 1971) is an American singer, songwriter, and actress. Often referred to as the " Queen of Hip-Hop Soul" and " Queen of R&B", Blige has won nine Grammy Awards, a Primetime Emmy Award, four American Music Award ...
,
Rick Ross
William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper.
Prior to releasing his debut single, "Hustlin'", in 2006, Ross was the subject of a bidding war, receiving offers from Sean Combs, D ...
,
Mack Wilds
Tristan Paul Mack Wilds (born July 15, 1989) is an American actor, singer-songwriter, and record producer. He is known for his roles as Michael Lee on the HBO original drama series, ''The Wire'', and as Dixon Wilson on the CW teen drama seri ...
, and
Busta Rhymes
Trevor George Smith Jr. (born May 20, 1972), known professionally as Busta Rhymes, is an American rapper, singer, songwriter, record producer and actor. Chuck D of Public Enemy gave him the moniker Busta Rhymes, after NFL and CFL wide receiver ...
; actors
Lauren London
Lauren Nicole London is an American actress. London is known for her roles in films and televisions shows including '' ATL'' (2006), ''This Christmas'' (2007), '' Madea’s Big Happy Family'' (2011), ''Baggage Claim'' (2013), '' The Game'' (20 ...
,
Cassie Ventura
Casandra Elizabeth Ventura (born August 26, 1986), known professionally as Cassie, is an American singer, songwriter, model, actress and dancer. Born in New London, Connecticut, she began her career as a result of meeting record producer Ryan Le ...
,
Jamie Foxx
Eric Marlon Bishop (born December 13, 1967), known professionally as Jamie Foxx, is an American actor, comedian, and singer. He became widely known for his portrayal of Ray Charles in the 2004 biographical film '' Ray'', for which he won the ...
,
Penélope Cruz
Penélope Cruz Sánchez (; ; born 28 April 1974) is a Spanish actress. Known for her roles in films of several genres, particularly those in the Spanish language, she has received various accolades, including an Academy Award and a British A ...
,
Jussie Smollett
Jussie Smollett (, born June 21, 1982) is an American actor and singer. He began his career as a child actor in 1991 debuting in ''The Mighty Ducks (film), The Mighty Ducks'' (1992). In 2015, Smollett portrayed musician Jamal Lyon in the Fox Bro ...
, and
Vincent Pastore
Vincent Pastore (; born July 14, 1946) is an American actor. Often cast as a mafioso, he is best known for his portrayal of Salvatore "Big Pussy" Bonpensiero on the HBO series ''The Sopranos''.
Early life
Pastore was born to an Italian-America ...
; athlete
Dwyane Wade
Dwyane Tyrone Wade Jr. (; born January 17, 1982) is an American former professional basketball player. Wade spent the majority of his 16-year career playing for the Miami Heat of the National Basketball Association (NBA) and won three NBA champi ...
; fashion models
Tyson Beckford
Tyson Beckford (born December 19, 1970) is an American model and actor best known as a Ralph Lauren Polo model. He was also the host of both seasons of the Bravo program '' Make Me a Supermodel''. Beckford has been described as one of the most ...
,
Naomi Campbell
Naomi Elaine Campbell (born 22 May 1970) is an English model, actress, singer, and businesswoman. She began her career at the age of 15, and established herself amongst the most recognisable and in-demand models of the past four decades. Cam ...
,
Channing Tatum
Channing Matthew Tatum (born April 26, 1980) is an American actor. Tatum made his film debut in the drama ''Coach Carter'' (2005), and had his breakthrough role in the 2006 dance film ''Step Up (film), Step Up''. He gained wider attention for ...
, and many notable DJs.
History
![Sean Combs](https://upload.wikimedia.org/wikipedia/commons/c/c4/Sean_Combs.jpg)
In 1999 Sean Combs launched a signature collection of sportswear under his given name, Sean John. Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $525 million annually. Sean John has often appeared at the award ceremony for the
Council of Fashion Designers of America
The Council of Fashion Designers of America, Inc. (CFDA), founded in 1962 by publicist Eleanor Lambert, and headquartered in Manhattan, is a not-for-profit trade association comprising a membership of over 450 American fashion and accessory des ...
(CFDA) held annually in New York. For five consecutive years, from 2000 to 2005, Sean John was nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.
In February 2001, Sean John produced the first nationally televised runway show during
New York Fashion Week
New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...
when it simultaneously aired live on
E! Television and the
Style Network
Esquire Network was an American pay television network that was a 50/50 joint venture between NBCUniversal and the Hearst Corporation. The network carried programs aimed at a metrosexual audience centering on travel, cooking, sports and fashio ...
. During fashion week in February 2002, the
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
ran a front page story on Sean John.
In 2004, Sean John invested in the high-end label
Zac Posen
Zachary E. Posen (; born October 24, 1980) is an American fashion designer.
Early life
Posen was born and raised in a Jewish family in New York City, residing in the SoHo neighborhood of lower Manhattan. He is the son of Susan (née Orzack), ...
.
In October 2008, the company purchased streetwear lifestyle brand
Enyce
Sean Diddy Combs
Enyce ( YC is an American hip hop fashion label owned by Sean Diddy Combs. The label was established in New York City in March 1996 by Evan Davis, Lando Felix and Tony Shellman. The co-founders had originally met while working ...
from
Liz Claiborne
Anne Elisabeth Jane Claiborne (March 31, 1929 – June 26, 2007) was an American fashion designer and businesswoman. Her success was built upon stylish yet affordable apparel for career women featuring colorfully tailored separates that co ...
for $20 million.
Combs'
FIFI Award
The FiFi Awards are an annual event sponsored by The Fragrance Foundation which honor the fragrance industry's creative achievements. Known as the "Oscars of the fragrance industry", the awards ceremony was conceived by the former president of ...
-winning
fragrance
An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vol ...
, Unforgivable, was joined by Sean John fragrance I AM KING in November 2008.
On November 24, 2008, he unveiled a new
Times Square
Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
billboard for the ''I Am King'' line to replace his iconic Sean John ad.
In May 2010, Sean John made a distribution agreement with
Macy's
Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
department store in which Macy's and Macys.com would be the sole distributor of Sean John sportswear at the retail and online level. As part of this agreement, Sean John and Macy's expanded the Sean John brand's distribution to many more Macy's stores and entered into exclusive marketing partnerships with the
NBA
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
.
In recent years, Sean John has expanded to a full lifestyle brand with the inclusion of multiple product categories including sportswear, tailored suiting, dress shirts, ties, hosiery, eyewear, childrenswear, fragrances, time pieces, outerwear, underwear, loungewear, cold weather accessories, headwear, and footwear.
After having previously sold a 90% stake in Sean John to
Global Brands Group
Global Brands Group Holding Limited () is a bankrupt holding company that has its own brand of apparel and footwear, as well as being a brand management company. It designs, develops, markets and sells products under a diverse array of owned and ...
in 2016, in December 2021, Sean Combs purchased Sean John back from Global Brands Group for $7.5 million, following the company's bankruptcy.
References
External links
Official website
{{coord missing, New York (state)
Clothing companies of the United States
Clothing companies established in 1998
Sean John
Sean John is a privately held fashion lifestyle company created by music mogul Sean Combs. The line made its fashion debut with a men's sportswear collection for the spring 1998 season.
Individuals of note who have represented the brand in advert ...
Shops in New York City
Hip hop fashion
Eyewear brands of the United States