Sea Ray Boats is an American manufacturer that produces recreational motorboats. It currently operates as part of the

Brunswick Boat Group The Brunswick Boat Group, headquartered in Knoxville, Tennessee, United States, is the largest maker of pleasure boats in the world. The company's net sales were US$1.7 billion in 2008, and US$1.0 billion in 2012. The Boat Group makes Sea Ray, Ba ...

, a division of Brunswick Corporation.

History

It was founded in 1959 by Zach Ray as an independent company, Ray Industries, in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

, with

fiberglass Fiberglass (American English) or fibreglass (Commonwealth English) is a common type of fiber-reinforced plastic using glass fiber. The fibers may be randomly arranged, flattened into a sheet called a chopped strand mat, or woven into glass cloth ...

boats being made at a factory in

Oxford Oxford () is a city in England. It is the county town and only city of Oxfordshire. In 2020, its population was estimated at 151,584. It is north-west of London, south-east of Birmingham and north-east of Bristol. The city is home to the ...

, Michigan. That company was bought in 1986 by Brunswick Corporation for $350 million. At the same time, Brunswick purchased the

Bayliner Bayliner is the world's largest manufacturer of recreational boats. Established in 1957 by Orin Edson, Bayliner currently has over 400 dealers in over 60 countries around the world. The company operates as part of the Brunswick Boat Group, a div ...

brand, making Brunswick the largest pleasure boat producer in the world. Sea Ray opened a plant in 1972 at Merritt Island, Florida. It eventually grew to three plants at that location. It employed more than 1,500 workers at its peak. At that time, it produced about 20 sport yachts weekly, each retailing from $200,000 to $500,000. It largely phased out operations during the

Great Recession The Great Recession was a period of marked general decline, i.e. a recession, observed in national economies globally that occurred from late 2007 into 2009. The scale and timing of the recession varied from country to country (see map). At ...

. In 2017, Brunswick Corporation announced that they intended to divest the Sea Ray line. In July 2018, however, Brunswick announced they had reconsidered their decision and have since retracted any intent to sell and that the Sea Ray would their efforts on building the best sport boats and cruisers up to 40 feet. In doing so, Sea Ray will discontinue production of sport yacht and yacht models.

Overview

Sea Ray, Interboot 2020, Friedrichshafen (IB200251)

Sea Ray designs, manufactures and markets boats ranging from power cruisers to over

yacht A yacht is a sailing or power vessel used for pleasure, cruising, or racing. There is no standard definition, though the term generally applies to vessels with a cabin intended for overnight use. To be termed a , as opposed to a , such a pleasu ...

s, including the Sundancer brand and, starting in 2014, the "L" Series luxury yachts. Sea Ray is based in

Knoxville, Tennessee Knoxville is a city in and the county seat of Knox County, Tennessee, Knox County in the U.S. state of Tennessee. As of the 2020 United States census, Knoxville's population was 190,740, making it the largest city in the East Tennessee Grand Di ...

, and it operates two factories in Tennessee and two in

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

. Sea Ray designs and markets more than 40 models ranging in boats from . Sea Ray was the first boat manufacturer to use fiberglass in its pleasure boat construction, and it also pioneered the molded-in swim platform when it launched Ski Ray

water skiing Water skiing (also waterskiing or water-skiing) is a surface water sport in which an individual is pulled behind a boat or a cable ski installation over a body of water, skimming the surface on two skis or one ski. The sport requires suffic ...

boats in 1991. In 1995, it acquired a new subsidiary, Baja, the world's largest manufacturer of performance boats. Brunswick subsequently sold the Baja brand to another entity.

Other Brunswick boats built at Sea Ray plants

Meridian Yachts Meridian or a meridian line (from Latin ''meridies'' via Old French ''meridiane'', meaning “midday”) may refer to Science * Meridian (astronomy), imaginary circle in a plane perpendicular to the planes of the celestial equator and horizon ...

History

Overview

Other Brunswick boats built at Sea Ray plants

Notes

Further reading