Scrubbing Bubbles is the brand name of a bathroom cleaner produced by S. C. Johnson & Son. The product was originally named Dow Bathroom Cleaner after the

Dow Chemical Company The Dow Chemical Company, officially Dow Inc., is an American multinational chemical corporation headquartered in Midland, Michigan, United States. The company is among the three largest chemical producers in the world. Dow manufactures plastic ...

, its manufacturer at the time. After some consumer product lines were sold to S.C. Johnson in 1997, the product had to be

rebranded Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...

and took the name of the product's longtime "Scrubbing Bubbles"

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...

s (smiling

anthropomorphic Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics t ...

soap bubble A soap bubble is an extremely thin film of soap or detergent and water enclosing air that forms a hollow sphere with an iridescent surface. Soap bubbles usually last for only a few seconds before bursting, either on their own or on contact wi ...

s with

brush A brush is a common tool with bristles, wire or other filaments. It generally consists of a handle or block to which filaments are affixed in either a parallel or perpendicular orientation, depending on the way the brush is to be gripped durin ...

bristles A bristle is a stiff hair or feather (natural or artificial), either on an animal, such as a pig, a plant, or on a tool such as a brush or broom. Synthetic types Synthetic materials such as nylon are also used to make bristles in items such as br ...

on their undersides creating a mass of suds).

History

In the 1970s, the voice of the leader of the Scrubbing Bubbles in popular commercials for the product featured

Paul Winchell Paul Winchell (''né'' Wilchinsky; December 21, 1922 – June 24, 2005) was an American actor, comedian, humanitarian, inventor and ventriloquist whose career flourished in the 1950s and 1960s. From 1950 to 1954, he hosted ''The Paul Winchell S ...

(best known as the voice of

Tigger Tigger is a fictional character, fictional character, an Anthropomorphism, anthropomorphic Stuffed toy, stuffed tiger. He was originally introduced in the 1928 story collection ''The House at Pooh Corner'', the sequel to the 1926 book ''Winnie- ...

Winnie the Pooh Winnie-the-Pooh, also called Pooh Bear and Pooh, is a fictional Anthropomorphism, anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. The first collection of stories about the character w ...

cartoons). The bubble leader returned with the name "Scrubby" in future commercials. The animation for the commercials was done by

Tissa David Thérèse "Tissa" David (January 5, 1921 – August 21, 2012) was a Romanian-born American animator of Hungarian ethnicity, whose career spanned more than sixty years. She was one of the pioneering women in animation, a field which had been do ...

, a female pioneer in animation. The

ad campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conce ...

was created by the

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

of Della Femina Travisano and Partners. In 1995, pranksters at

MIT The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the m ...

placed 3D replicas of the Scrubbing Bubbles characters on the outside of the windows of the school's Media Lab building to celebrate the lab's tenth anniversary.

References

External links

Official website

Official website (Japan)
Advertising characters Cleaning product brands S. C. Johnson & Son brands {{product-stub