Scott M. Sassa is an American entertainment executive who has held a number of high-level executive positions in large entertainment companies. Sassa is currently chairman of MILK Makeup.
Biography
Early career
Early in his career, Sassa was vice president of New Business Development at Ohlmeyer Communications Co., which was headed by
Don Ohlmeyer
Donald Winfred Ohlmeyer Jr. (February 3, 1945September 10, 2017) was an American television producer and president of the NBC network's west coast division. He received notoriety for firing Norm Macdonald from ''Saturday Night Live'' in early ...
. He also served as vice president of network management for the
Fox Broadcasting Company
The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an American commercial broadcast television network owned by Fox Corporation and headquartered in New York City, with master control operations an ...
. Sassa was among the first people hired by Fox and he ran its operations and administration departments.
Turner Broadcasting
Sassa spent nine years at
Turner Broadcasting System
Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
, finishing his tenure as president of Turner Entertainment Group and a member of Turner's board of directors and TBS's executive committee.
Sassa joined Turner Broadcasting in 1982, first as director of Sales promotion, then executive producer of ''
Night Tracks
''Night Tracks'' is an American television series which ran from 1983 to 1992 on Super Station WTBS (later known as TBS Super Station) on late night weekends. It premiered on Friday, June 3, 1983, and the first music video it aired was "Family ...
'' in 1983 which led to him becoming vice president and general manager of the company's
Cable Music Channel
The Cable Music Channel (CMC) was a short-lived American basic cable channel that was owned by the Turner Broadcasting System. The all-music video channel was created by Ted Turner and launched in 1984, providing the first national competitio ...
in 1984. He began his career with Rogers & Cowan public relations agency.
Sassa is credited with building Turner's entertainment cable channels into industry leaders, launching seven networks over a seven-year period – including 3 of the top 5 rated basic cable networks. From 1992 to 1996, he was responsible for all operations and programming for
TBS Superstation,
Turner Network Television
TNT (originally an abbreviation for Turner Network Television) is an American basic cable television channel
A television channel is a terrestrial frequency or virtual number over which a television station or television network is dist ...
,
Cartoon Network
Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
,
Turner Classic Movies
Turner Classic Movies (TCM) is an American movie channel, movie-oriented pay television, pay-TV television network, network owned by Warner Bros. Discovery. Launched in 1994, Turner Classic Movies is headquartered at Turner's Techwood broadcasti ...
and Turner's international entertainment networks in Europe, Asia and Latin America.
Sassa recruited
Amy Pascal
Amy Beth Pascal (born March 25, 1958) is an American film producer and business executive. She served as the Chairperson of the Motion Pictures Group of Sony Pictures Entertainment
Sony Pictures Entertainment Inc. (commonly known as Sony P ...
to start up Turner Pictures, a feature film production company that developed and produced You've Got Mail, Any Given Sunday and Gettysburg. Sassa was also responsible for Turner Home Video, Turner Licensing and Merchandising, Turner Publishing, Turner New Media, Turner Original Productions and Hanna-Barbera Cartoons Inc. Sassa was named executive vice president of Turner Network Television in 1988, where he was instrumental in the network's launch, the largest at that time.
After Turner, Sassa was president and chief operating officer of Andrews Group, a unit of MacAndrews & Forbes Holding, and the chief executive officer of Marvel Entertainment.
NBC
Sassa joined
NBC
The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
in September 1997 as president of the NBC Television Stations division. In this position, he was responsible for overseeing the operation of NBC's 13 owned-and-operated television stations.
From May 1999, Sassa served as president of
NBC
The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
West Coast, responsible for overseeing all of NBC's entertainment-related businesses and reported to Bob Wright, chairman and chief executive officer, NBC. Sassa made the transition to that position after working with his predecessor, Don Ohlmeyer, and serving as president of NBC Entertainment since October 1998. During this time, he oversaw the development and production of NBC's new primetime series, including such shows as ''The West Wing'', "Freaks and Geeks",''Law & Order: Special Victims Unit'' and ''Fear Factor''. Under Sassa, NBC was the number-one network 3 out of 4 seasons.
Friendster
From 2004 to 2005, Sassa served as president and CEO of
Friendster
Friendster was a social network game based in Mountain View, California, founded by Jonathan Abrams and launched in March 2003.Eric Eldon, August 4, 2008.Friendster raises $20 million, nabs a Googler to be CEO VentureBeat. Retrieved December 4, 2 ...
, a top 50 Internet site that pioneered social networking. Friendster was backed by Kleiner Perkins and
Benchmark Capital
Benchmark is a venture capital firm based in San Francisco that provides seed money to startups.
History
The firm's most successful investment was a 1997 investment of $6.7 million in eBay for 22.1% of the company. In 2011, it invested $12 mill ...
. After Friendster, he served as Residence with
Kleiner Perkins
Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...
, a leading technology
venture capital
Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
firm.
Hearst
Sassa joined Hearst in 2008, where he was president of
Hearst Entertainment & Syndication, the operating group responsible for Hearst's interests in cable television networks, including ESPN, Lifetime, A&E and History; television production and distribution; newspaper syndication; and merchandise licensing.
In February 2013 Hearst Ventures became part of the Entertainment & syndication group.
He left Hearst after executives became aware of an
extortion
Extortion is the practice of obtaining benefit through coercion. In most jurisdictions it is likely to constitute a criminal offence; the bulk of this article deals with such cases. Robbery is the simplest and most common form of extortion, ...
plot involving a
stripper
A stripper or exotic dancer is a person whose occupation involves performing striptease in a public adult entertainment venue such as a strip club. At times, a stripper may be hired to perform at a bachelor party or other private event.
M ...
with whom he was
sexting
Sexting is sending, receiving, or forwarding sexually explicit messages, photographs, or videos, primarily between mobile phones. It may also include the use of a computer or any digital device. The term was first popularized early in the 21st ...
.
El Rey Network
Sassa was vice chairman of
El Rey Network
El Rey Network (Spanish for ''The King'') is a media brand founded by Robert Rodriguez on December 15, 2013, that is currently owned in a joint venture with FactoryMade Ventures.
Until December 31, 2020, El Rey was a cable and satellite network ...
, a new US cable network founded by director
Robert Rodriguez
Robert Anthony Rodriguez (; born June 20, 1968) is an American filmmaker, composer, and visual effects supervisor. He shoots, edits, produces, and scores many of his films in Mexico and in his home state of Texas. Rodriguez directed the 1992 ac ...
from 2013-2015.
References
External links
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{{DEFAULTSORT:Sassa, Scott
American television executives
NBCUniversal people
NBC executives
Presidents of NBC Entertainment
NBC West Coast Presidents
Fox Broadcasting Company executives
Living people
American people of Japanese descent
Year of birth missing (living people)