Scott Livengood (born in 1952 in North Carolina) is the owner and chief executive officer of Dewey’s Bakery, Inc., which was founded in 1930 in Winston-Salem, North Carolina. The company owns two brands, Salem Baking Company (SBC) and Dewey's Bakery. Salem Baking Company is a specialty cookie and cracker brand and a

private brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

manufacturer.

Dewey's Bakery Dewey's Bakery is an American retail bakery offering fresh baked goods including custom cakes, Moravian cookies, cheese straws, and artisan cheese biscuits. Dewey's Bakery originated in Winston-Salem, North Carolina in 1930. The company's classi ...

is a retail bakery located in Winston-Salem, North Carolina, operating a high volume production/retail location and a satellite store.

specializes in traditional iced and fondant layers cakes, sheet cakes, cupcakes, cake squares, cake pops, cheesecakes, "cookie cakes", "brownie cakes", and "ice cream cakes and pies". Livengood acquired the company in 2006 and has launched initiatives to grow its national brands through leading food retailers that account for the majority of the company’s sales of premium, all-natural cookies, crackers, specialty and gift products, as well as custom and private label products. From 2006 to 2012, sales grew 150% or a 16% compound annual growth rate (CAGR). Scott Livengood is a former

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of Krispy Kreme Corporation and was associated with that company for 28 years, beginning in 1977. It was then a privately held company based in Winston-Salem, North Carolina. He was named president in 1992. In 1998, he was named chief executive officer, and one year later was elected

chairman of the board The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...

. Livengood led the company through its greatest period of expansion, with growth from 95 stores in 11 states to 367 in 38 states. He also initiated and guided the development of the company's first international stores in Canada, Mexico, the United Kingdom, and

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. Livengood oversaw the IPO of Krispy Kreme on the

NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...

, and the switch to the NYSE about a year later. Krispy Kreme was voted one of the top five brands in

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by readers of brandchannel in 2001, 2002, and 2003. However, Krispy Kreme has been accused of channel stuffing by franchisees, whose stores reportedly "received twice their regular shipments in the final weeks of a quarter so that headquarters could make its numbers". The company was also dogged by questionable transactions and self-dealing accusations over the buybacks of franchisees, including those operated by company insiders. A report released in August 2005 singled out then-CEO Scott Livengood and then-COO John W. Tate to blame for the accounting scandals although it did not find that the executives committed intentional fraud. In late 2004, CNBC columnist Herb Greenberg named Livengood the worst CEO of that year. He was educated in the public school system in Winston-Salem, NC and graduated from the University of North Carolina at Chapel Hill with a B.S. degree in 1974. Livengood, with his wife, has three children and one stepchild and resides in Winston-Salem, North Carolina.

External links

Dewey's Baking

Salem Baking Company

Krispy Kreme Doughnuts

References

{{DEFAULTSORT:Livengood, Scott American chief executives of food industry companies Living people 1952 births University of North Carolina at Chapel Hill alumni