Schwartz MSL, formerly Schwartz Communications was a
public relations agency based in
Waltham, Massachusetts. It was acquired in 2011 by French multinational advertising and public relations group
Publicis Group
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.
After 1945, the little-known Paris ...
, and in 2014 was fully absorbed into Publicis Group's
MSLGROUP subsidiary.
History
Schwartz Communications was founded in 1990 by Steve and Paula Mae Schwartz.
Previous to founding the firm, Steve served as a speechwriter for General Electric’s CEO Jack Welch.
The company started out as a general public relations firm, for example running a marketing campaign for
Gerber baby food, before specializing on technology and healthcare companies.
The company established an office in
San Francisco in 1996
and on November 1, 2006, Schwartz opened their third office at
Stockholm
Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...
.
In 2007, they established a location in
London.
In March 2009, Steve Schwartz stepped down as President of the firm and named Bryan Scanlon as his replacement. Scanlon has been with the firm since 1997 and most recently ran the company’s San Francisco office. Schwartz continues to hold the title of CEO. Schwartz also announced in March 2009 that its chief financial officer, Ari Millstein, would assume the additional role of chief operating officer, once held by Paula Mae Schwartz, who now acts as the firm’s "chief people officer". Schwartz explained that the changes were made so the couple could focus on their film production company, "Chockstone Pictures".
In 2011 the firm was acquired by MSLGROUP, a large PR firm owned by Publicis Groupe. The firm's name was changed to Schwartz MSL.
In 2014, the agency was completely absorbed into MSLGROUP.
Clients
In addition to its Waltham headquarters, Schwartz had offices in
San Francisco,
London and
Stockholm
Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...
.
The firm specialized in PR for the
high-tech
High technology (high tech), also known as advanced technology (advanced tech) or exotechnology, is technology that is at the cutting edge: the highest form of technology available. It can be defined as either the most complex or the newest te ...
,
medical device,
pharmaceutical and
biotechnology companies.
Schwartz served 78 clients in 1998.
By 2006, this number was reported to have grown to over 170 clients.
Clients of Schwartz included
Staples,
and
Lycos.
Recognition
In 1997, it was described as the "fastest-growing high-tech PR agency" by Inside PR.
In 2009, Schwartz was awarded 13 "bells" at the 40th annual Bell Ringer Awards.
It had been described as the largest public relations agency in
Massachusetts.
References
{{reflist, 30em
External links
Homepage
Marketing companies established in 1990
Public relations companies of the United States