Menu, Schwab's Pharmacy, Los Angeles (cover) (12001959646)

Schwab's Pharmacy was a

drugstore A pharmacy (also called "drugstore" in American English or "community pharmacy" or "chemist" in Commonwealth English, or rarely, apothecary) is a retail shop which provides pharmaceutical drugs, among other products. At the pharmacy, a pharmacis ...

located at 8024

Sunset Boulevard Sunset Boulevard is a boulevard in the central and western part of Los Angeles, California, that stretches from the Pacific Coast Highway in Pacific Palisades east to Figueroa Street in Downtown Los Angeles. It is a major thoroughfare in t ...

Hollywood, California Hollywood is a neighborhood in the central region of Los Angeles, California. Its name has come to be a shorthand reference for the U.S. film industry and the people associated with it. Many notable film studios, such as Columbia Pictures, ...

, and was a popular hangout for

movie actor An actor or actress is a person who portrays a character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek term is (), li ...

s and movie industry dealmakers from the 1930s through the 1950s.

History

Opened in 1932 by the Schwab brothers, Schwab's Pharmacy in Hollywood became the most famous and longest-operating outlet of their small retail chain. Like many drug stores in the United States during the mid-twentieth century, Schwab's sold medicines and had a counter serving

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

dishes and light meals. Schwab's closed in October 1983. Five years later, on October 6, 1988, the building was demolished to make way for a shopping complex and multiplex theater.

Sidney Skolsky Sidney Skolsky (2 May 1905 – 3 May 1983) was an American writer best known as a Hollywood gossip columnist. He ranked with Hedda Hopper (with whom he shared a birthday) and Louella Parsons as the premier Hollywood gossip columnists of the first ...

, a syndicated Hollywood

gossip columnist A gossip columnist is someone who writes a gossip column in a newspaper or magazine, especially a gossip magazine. Gossip columns are material written in a light, informal style, which relates the gossip columnist's opinions about the personal li ...

for the ''

New York Daily News The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in ta ...

'' who was the first journalist to use the nickname "Oscar" for the

Academy Award The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...

in print, made Schwab's famous in the 1930s. He used the drugstore as his office and called his column in ''

Photoplay ''Photoplay'' was one of the first American film (another name for ''photoplay'') fan magazines. It was founded in 1911 in Chicago, the same year that J. Stuart Blackton founded '' Motion Picture Story,'' a magazine also directed at fans. For mo ...

'', the premier movie magazine in the United States at the time, "From a Stool at Schwab's." A persistent Hollywood legend has it that actress

Lana Turner Lana Turner ( ; born Julia Jean Turner; February 8, 1921June 29, 1995) was an American actress. Over the course of her nearly 50-year career, she achieved fame as both a pin-up model and a film actress, as well as for her highly publicized per ...

was "discovered" by director

Mervyn LeRoy Mervyn LeRoy (; October 15, 1900 – September 13, 1987) was an American film director and producer. In his youth he played juvenile roles in vaudeville and silent film comedies. During the 1930s, LeRoy was one of the two great practitioners of ...

while at the soda counter at Schwab's. While the 16-year-old Turner was discovered at a soda counter, the location was not Schwab's but another establishment, the Top Hat Cafe, farther east on Sunset Boulevard at McCadden Place, directly across the street from

Hollywood High School Hollywood High School is a four-year public secondary school in the Los Angeles Unified School District, located at the intersection of North Highland Avenue and West Sunset Boulevard in the Hollywood district of Los Angeles, California. Histo ...

, where she was still a student. The person who discovered her was not LeRoy but ''

Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...

'' publisher

William Wilkerson William Richard "Billy" Wilkerson (September 29, 1890 – September 2, 1962) was the founder of ''The Hollywood Reporter'', a real estate developer in Las Vegas and owner of such nightclubs as Ciro's. His series of columns known as "Billy's L ...

. Today, there is a replica of the establishment at

Universal Studios Florida Universal Studios Florida (also known as Universal Studios or USF) is a theme park located in Orlando, Florida. Primarily themed to movies, television and other aspects of the entertainment industry, the park opened to the public on June 7, 1990 ...

that sells

Häagen-Dazs Häagen-Dazs ( , ) is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, Ne ...

ice cream and drinks.

In popular media

Schwab's appears in the 1949 Doris Day films ''

My Dream is Yours ''My Dream Is Yours'' is a 1949 Technicolor musical romantic comedy film starring Jack Carson, Doris Day, and Lee Bowman. Plot The film opens in Los Angeles, where Doug Blake is dumped as a manager by Gary Mitchell. He goes to New York City to f ...

'' and ''

It's a Great Feeling ''It's a Great Feeling'' is a 1949 American Technicolor musical comedy film starring Doris Day, Jack Carson, and Dennis Morgan in a parody of what goes on behind the scenes in Hollywood movie making. The screenplay by Jack Rose and Mel Shavel ...

'', and the 1950 film ''

''. It is also shown and mentioned in the television program, ''

The Andy Griffith Show ''The Andy Griffith Show '' is an American situation comedy television series that aired on CBS from October 3, 1960, to April 1, 1968, with a total of 249 half-hour episodes spanning eight seasons—159 in black and white and 90 in color. The ...

'' (1965, season 6, episode 8, "Taylors in Hollywood"). Schwab's is referenced in the 1964 hit song by

Jan and Dean Jan and Dean was an American rock music, rock duo consisting of William Jan Berry (April 3, 1941 – March 26, 2004) and Dean Ormsby Torrence (born March 10, 1940). In the early 1960s, they were pioneers of the California Sound and vocal surf mu ...

, ''

Dead Man's Curve Dead Man's Curve is an American nickname for a curve in a road that has claimed lives because of numerous crashes. Examples * A curve on Sunset Boulevard in Los Angeles memorialized in the hit song "Dead Man's Curve" by Jan and Dean. The song' ...

''. The song describes a fictional race down West Sunset Blvd where they "flew past La Brea, Schwab's and Crescent Heights". The drugstore also features amongst the rambling lyrics of ''Invitation to the Blues'' by

Tom Waits Thomas Alan Waits (born December 7, 1949) is an American musician, composer, songwriter, and actor. His lyrics often focus on the underbelly of society and are delivered in his trademark deep, gravelly voice. He worked primarily in jazz during ...

. Schwab's Pharmacy appears in the

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

limited series, ''

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...

''. Jack Castello's wife, Henrietta is shown to work at the store, alongside coworker Erwin Kaye. In the ninth episode of first season of '' The Newsroom'', Don Keefer mentions the legend of ''

'' discovered sitting at a drugstore while introducing an agent who hypes up news stories.

References

External links

{{Coord, 34.098, -118.365, display=title Defunct restaurants in Hollywood, Los Angeles Commercial buildings in Los Angeles Defunct pharmacies of the United States Demolished buildings and structures in Los Angeles Demolished buildings and structures in California Health care companies based in California Buildings and structures demolished in 1988