Schuyler Franklin Otteson (July 17, 1917 – February 5, 2001) was a dean of the Kelley School of Business at

Indiana University Indiana University (IU) is a system of public universities in the U.S. state of Indiana. Campuses Indiana University has two core campuses, five regional campuses, and two regional centers under the administration of IUPUI. *Indiana Universit ...

Life and education

Otteson (often called "Ott") was born on July 17, 1917, in

Modena, Wisconsin Modena is a town in Buffalo County in the U.S. state of Wisconsin. The population was 354 at the 2010 census. The unincorporated community of Urne is also located partially in the town. Geography According to the United States Census Bureau, th ...

. His father was the owner of a country store where Otteson often worked while he was growing up. His time at the store led to his interest in business and marketing. Otteson attended the University of Wisconsin-Eau Claire,

Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...

and

Ohio State University The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best publ ...

. Otteson died in

Bloomington, Indiana Bloomington is a city in and the county seat of Monroe County, Indiana, Monroe County in the central region of the U.S. state of Indiana. It is the List of municipalities in Indiana, seventh-largest city in Indiana and the fourth-largest outside ...

on February 5, 2001. He was the father of four children: Judy, Marty, Karn, and John.

Career

While pursuing a Ph.D. at Ohio State University, Otteson worked at

Ohio Wesleyan University Ohio Wesleyan University (OWU) is a private liberal arts college in Delaware, Ohio. It was founded in 1842 by methodist leaders and Central Ohio residents as a nonsectarian institution, and is a member of the Ohio Five – a consortium ...

and eventually served on the faculty of

as an assistant professor of marketing. In 1948 Otteson received his PhD and was promoted to professor of marketing in 1952. He served as Indiana University's sixth Dean of the School of Business from 1971 through 1982. Otteson served as Director of the Bureau of Business Research (now the Indiana Business Research Center) from 1954 to 1960. During that time, he became the founding editor of ''Business Horizons'', a scholarly journal. Otteson also edited a 14-volume study for the Governor of Indiana "which influenced state economic policy into the 1960s." In 1960, Otteson was appointed as the chair of the Marketing Department and also the chair of the Doctor of Business Administration program at Indiana. He also served as the national president of the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th ...

from 1965 to 1966 and was a member of the executive committee of the

U.S. Department of Commerce The United States Department of Commerce is an United States federal executive departments, executive department of the Federal government of the United States, U.S. federal government concerned with creating the conditions for economic growth ...

's ''National Marketing Advisory Committee.'' From 1966 to 1968, Otteson was secretary and member of the executive committee of the International Marketing Federation. Additionally, Otteson was on the Board of Governors of

Beta Gamma Sigma Beta Gamma Sigma () is the International Business Honor Society. Founded in 1913 at the University of Wisconsin, University of Illinois and the University of California, it has over 980,000 members, selected from more than 600 collegiate chapters ...

, co-founded the Midwest Business Administration Association, and was appointed the president of the Indiana Academy of the

Social Sciences Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of soci ...

. During Otteson's years as dean, "the School of Business experienced a period of tremendous growth. When Otteson retired in December of 1982, the school had grown to include many more women and minorities, was routinely sending students to

study abroad International students, or foreign students, are students who undertake all or part of their tertiary education in a country other than their own and move to that country for the purpose of studying. In 2019, there were over 6 million internati ...

, and had gained the respect of the nation and world as a place to learn business administration." The ''Schuyler F. Otteson'' award is given to professors at Indiana who demonstrate excellence in teaching.

References

External links

* {{DEFAULTSORT:Otteson, Schuyler F. Northwestern University alumni Ohio State University alumni Indiana University faculty 1917 births People from Bloomington, Indiana People from Buffalo County, Wisconsin University of Wisconsin–Eau Claire alumni 2001 deaths 20th-century American male writers