Schoolboy Records is an American
record label
A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
established in 2007 by
Scooter Braun
Scott Samuel "Scooter" Braun (born June 18, 1981) is an American entrepreneur, investor, and entertainment executive. Known as the manager for artists such as Ariana Grande, Justin Bieber, J Balvin, Demi Lovato, The Kid Laroi and other artists ...
through his Schoolboy Entertainment, part of SB Projects (now a subsidiary of
Hybe America), a full-service entertainment and marketing company encompassing a wide range of ventures including
Raymond Braun Media Group, SB Consulting, SB Management, and Sheba Publishing. The label has a special business arrangement with
Universal Music Group
Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
.
Schoolboy Records' success came with the signing of
Asher Roth
Asher Paul Roth (born August 11, 1985) is an American rapper. He is best known for his debut single "I Love College". Roth released his debut studio album ''Asleep in the Bread Aisle'', on April 20, 2009, by Universal Motown, SRC, and School Bo ...
and his single "
I Love College" followed by Roth's debut album ''
Asleep in the Bread Aisle
''Asleep in the Bread Aisle'' is the debut studio album by American hip hop recording artist Asher Roth. It was released on April 20, 2009, by School Boy, SRC and Universal Motown Records. The production on the album was largely contributed b ...
''.
Scooter Braun.com: Asher Roth at Cushcon
/ref> Schoolboy Records also had early success with Justin Bieber
Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
's songs "Baby
An infant or baby is the very young offspring of human beings. ''Infant'' (from the Latin word ''infans'', meaning 'unable to speak' or 'speechless') is a formal or specialised synonym for the common term ''baby''. The terms may also be used to ...
" and " One Time", Carly Rae Jepsen and her No. 1 hit song " Call Me Maybe", which has been certified diamond, as well as CL and her song "The Baddest Female
"The Baddest Female" (Korean: 나쁜 기집애; ''Nappeun Gijibae'') is a song by South Korean artist CL, a member of 2NE1. It was produced by long-time collaborator and fellow YG Entertainment label mate Teddy Park. The single was released on ...
". In September 2012, Braun signed Korean rapper Psy
Park Jae-sang (, ; born December 31, 1977), known professionally as Psy (stylized in all caps as PSY) (; ; ), is a South Korean singer, rapper, songwriter, and record producer. Psy is known domestically for his humorous videos and stage per ...
, whose hit " Gangnam Style" topped multiple international charts. In late 2012, Universal Republic Records
Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...
converted back to Republic Records, making all artists under the roster move to Republic. Schoolboy is now distributed by Republic Records.
Artists
Adapted from label's official website.
* Carly Rae Jepsen
*Psy
Park Jae-sang (, ; born December 31, 1977), known professionally as Psy (stylized in all caps as PSY) (; ; ), is a South Korean singer, rapper, songwriter, and record producer. Psy is known domestically for his humorous videos and stage per ...
* Push Baby
Push Baby (stylised in all lowercase) are a British pop duo from Manchester, England consisting of singer Jake Roche and multi-instrumentalist Charley Bagnall. They are signed to their own indie label, Wow, Big Legend.
In 2012, the band started ...
(formerly known as Rixton)
* Sheppard
* Tori Kelly
Victoria Loren Kelly (born December 14, 1992) is an American singer-songwriter, and voice actress. She first gained recognition after posting videos on YouTube as a teenager, and made it through to Hollywood week on the ninth season of ''Americ ...
* CL
* Justin Bieber
Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
Former artists
* Amber Riley
* Who Is Fancy
Jake Hagood (born March 29, 1991), better known as Who Is Fancy, is an American singer. He co-signed with Scooter Braun and Scott Borchetta on Big Machine Label Group and Dr. Luke on Prescription Songs. His single "Goodbye" was released in ear ...
* Todrick Hall
Todrick Hall (born April 4, 1985) is an American singer, choreographer, and YouTuber. He gained national attention on the ninth season of the televised singing competition ''American Idol''. Following this, he amassed a huge following on YouTu ...
* Martin Garrix
Martijn Gerard Garritsen (; born 14 May 1996), known professionally as Martin Garrix and also as Ytram and GRX, is a Dutch disc jockey and music producer who was ranked number one on ''DJ Mag''s Top 100 DJs list for three consecutive years—201 ...
* DEATHBYROMY
References
External links
Schoolboy Records / Schoolboy Entertainment official website
Scooter Braun official website
{{Authority control
American record labels
American subsidiaries of foreign companies
Companies based in Santa Monica, California
Contemporary R&B record labels
Labels distributed by Universal Music Group
Music publishing companies of the United States
Pop record labels
Publishing companies established in 2007
Record labels established in 2007
Schoolboy Records