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Scheels () is an American privately held,
employee-owned Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). US employees typically acquire shares through a share option plan. In the UK, Emp ...
and operated
sporting goods Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...
and entertainment chain store headquartered in
Fargo, North Dakota Fargo ( /ˈfɑɹɡoʊ/) is a city in and the county seat of Cass County, North Dakota, United States. According to the 2020 census, its population was 125,990, making it the most populous city in the state and the 219th-most populous city in ...
. Scheels operates thirty-three store locations in fifteen U.S. states. Its slogan is "Gear. Passion. Sports."


History

Scheels began as a hardware and general merchandise store in
Sabin, Minnesota Sabin is a city in Clay County, Minnesota, United States. The population was 619 at the 2020 census. History A post office called Sabin has been in operation since 1881. The city was named for Dwight M. Sabin, a United States Senator from Minne ...
, in 1902. Frederick A. Scheel, a
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...
immigrant, used the $300 he earned from his first harvest of potatoes as the down payment on the first Scheels, which was a hardware store. Scheels started adding a small selection of
sporting goods Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...
to its stores in 1954. Over the years, Scheels opened in surrounding communities, including
Fargo, North Dakota Fargo ( /ˈfɑɹɡoʊ/) is a city in and the county seat of Cass County, North Dakota, United States. According to the 2020 census, its population was 125,990, making it the most populous city in the state and the 219th-most populous city in ...
. Fargo is currently the site of Scheels corporate headquarters. Scheels' first all-sports superstore opened in
Grand Forks, North Dakota Grand Forks is the third-largest city in the state of North Dakota (after Fargo and Bismarck) and the county seat of Grand Forks County. According to the 2020 census, the city's population was 59,166. Grand Forks, along with its twin city o ...
, in 1989. This store relocated to Columbia Mall in 2014. CEO Steve M. Scheel, great-grandson of Frederick A. Scheel, oversees the company of over 7,000 associates. His father, Steve D. Scheel, is the chairman of the board.


Locations

] Scheels owns and operates thirty-one stores in fourteen U.S. states. Scheels can be found in
Springfield, Illinois Springfield is the capital of the U.S. state of Illinois and the county seat and largest city of Sangamon County. The city's population was 114,394 at the 2020 census, which makes it the state's seventh most-populous city, the second largest o ...
. In
Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...
, stores are located in Cedar Falls,
Coralville Coralville is a city in Johnson County, Iowa, United States. It is a suburb of Iowa City and part of the Iowa City Metropolitan Statistical Area. The population was 22,318 at the 2020 census. History Coralville is the location of the Edgewater ...
,
Sioux City Sioux City () is a city in Woodbury and Plymouth counties in the northwestern part of the U.S. state of Iowa. The population was 85,797 in the 2020 census, making it the fourth-largest city in Iowa. The bulk of the city is in Woodbury County, ...
, and
West Des Moines West Des Moines is a city in Polk, Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the ...
. In
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
, stores are located in
Eden Prairie Eden Prairie is a city southwest of downtown Minneapolis in Hennepin County and the 16th-largest city in the State of Minnesota, United States. As of the 2020 census, it has a population of 64,198. The city is adjacent to the north bank of th ...
,
Mankato Mankato ( ) is a city in Blue Earth, Nicollet, and Le Sueur counties in the state of Minnesota. The population was 44,488 according to the 2020 census, making it the 21st-largest city in Minnesota, and the 5th-largest outside of the Minnea ...
, Moorhead, St. Cloud, and
Rochester Rochester may refer to: Places Australia * Rochester, Victoria Canada * Rochester, Alberta United Kingdom *Rochester, Kent ** City of Rochester-upon-Medway (1982–1998), district council area ** History of Rochester, Kent ** HM Prison ...
. In
South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Lakota people, Lakota and Dakota peo ...
,
Sioux Falls Sioux Falls () is the most populous city in the U.S. state of South Dakota and the 130th-most populous city in the United States. It is the county seat of Minnehaha County and also extends into Lincoln County to the south, which continues up t ...
and
Rapid City Rapid City ( lkt, link=no, Mni Lúzahaŋ Otȟúŋwahe; "Swift Water City") is the second most populous city in South Dakota and the county seat of Pennington County. Named after Rapid Creek, where the settlement developed, it is in western So ...
.
Montana Montana () is a state in the Mountain West division of the Western United States. It is bordered by Idaho to the west, North Dakota and South Dakota to the east, Wyoming to the south, and the Canadian provinces of Alberta, British Columbi ...
has three locations,
Billings Billings is the largest city in the U.S. state of Montana, with a population of 117,116 as of the 2020 census. Located in the south-central portion of the state, it is the seat of Yellowstone County and the principal city of the Billings Metrop ...
,
Missoula Missoula ( ; fla, label=Salish language, Séliš, Nłʔay, lit=Place of the Small Bull Trout, script=Latn; kut, Tuhuⱡnana, script=Latn) is a city in the U.S. state of Montana; it is the county seat of Missoula County, Montana, Missoula Cou ...
, and
Great Falls Great may refer to: Descriptions or measurements * Great, a relative measurement in physical space, see Size * Greatness, being divine, majestic, superior, majestic, or transcendent People * List of people known as "the Great" *Artel Great (born ...
.
Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the southwe ...
, has two as well, in
Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincoln ...
and
Omaha Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest city ...
.
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
has two locations, in Eau Claire and Appleton.
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
has one, located in The Colony. Utah also has a location, in Sandy.
Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of t ...
has two locations, one in
Johnstown, Colorado Johnstown is a home rule municipality in Weld and Larimer counties in the U.S. state of Colorado. The population was 9,887 at the 2010 United States Census. History The Town of Johnstown began with the vision of Harvey J. Parish before its pl ...
and the newest location is in
Colorado Springs, Colorado Colorado Springs is a home rule municipality in, and the county seat of, El Paso County, Colorado, United States. It is the largest city in El Paso County, with a population of 478,961 at the 2020 United States Census, a 15.02% increase since ...
. The headquarters are located in
Fargo, North Dakota Fargo ( /ˈfɑɹɡoʊ/) is a city in and the county seat of Cass County, North Dakota, United States. According to the 2020 census, its population was 125,990, making it the most populous city in the state and the 219th-most populous city in ...
, along with two stores, one traditional all-sports store, and a store focusing on home and hardware store that is now in the old sports store after being in its University Drive location since 1962. All-sports stores are also located in Bismarck,
Grand Forks Grand Forks is the third-largest city in the state of North Dakota (after Fargo and Bismarck) and the county seat of Grand Forks County. According to the 2020 census, the city's population was 59,166. Grand Forks, along with its twin city o ...
, and
Minot Minot ( ) is a city in and the county seat of Ward County, North Dakota, Ward County, North Dakota, United States, in the state's north-central region. It is most widely known for the Minot Air Force Base, Air Force base approximately north of ...
. Stores can also be found in
Rapid City Rapid City ( lkt, link=no, Mni Lúzahaŋ Otȟúŋwahe; "Swift Water City") is the second most populous city in South Dakota and the county seat of Pennington County. Named after Rapid Creek, where the settlement developed, it is in western So ...
and
Sioux Falls Sioux Falls () is the most populous city in the U.S. state of South Dakota and the 130th-most populous city in the United States. It is the county seat of Minnehaha County and also extends into Lincoln County to the south, which continues up t ...
,
South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Lakota people, Lakota and Dakota peo ...
. Scheels is also located in Appleton and Eau Claire,
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
. On June 25, 2011, a new Scheels location opened in
Springfield, Illinois Springfield is the capital of the U.S. state of Illinois and the county seat and largest city of Sangamon County. The city's population was 114,394 at the 2020 census, which makes it the state's seventh most-populous city, the second largest o ...
. The
Sandy, Utah Sandy is a city in the Salt Lake City metropolitan area, located in Salt Lake County, Utah, United States. The population of Sandy was 87,461 at the 2010 census, making it the sixth-largest city in Utah. The population is currently estimated ...
, store opened September 29, 2012. On December 3, 2012, Scheels announced that it would be opening the company's new
flagship store A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...
in
Overland Park, Kansas Overland Park ( ) is the second-most populous city in the U.S. state of Kansas. Located in Johnson County, Kansas, it is one of four principal cities in the Kansas City metropolitan area and the most populous suburb of Kansas City, Missouri. As o ...
, in the Corbin Park outdoor retail village. The store would be a 222,000-square-foot, two-story building. CEO Steve Scheel said that he had grand plans for the interior of the store. Customers will enter the store under a 16,000-gallon aquarium, complete with a coral reef and scuba divers to feed the fish daily. A 65-foot, 16-car Ferris wheel also will be in the store, in addition to sport simulators and a walk of U.S. presidents. Scheels opened its new flagship store in Overland Park, Kansas, on June 27, 2015. On June 3, 2015, Scheels announced plans to open a store in
Johnstown, Colorado Johnstown is a home rule municipality in Weld and Larimer counties in the U.S. state of Colorado. The population was 9,887 at the 2010 United States Census. History The Town of Johnstown began with the vision of Harvey J. Parish before its pl ...
on September 30, 2017. In May 2020, the Scheels in
The Colony, Texas The Colony is a city in Denton County, Texas, United States, and a suburb of Dallas. The population was 44,534 at the 2020 census. History The Colony derives its name from the original Peters Colony. The Peters Colony headquarters was located wi ...
opened its doors. At , this store is the largest Scheels and largest all-sports store in the world On July 11, 2020, Scheels opened a two-story, store at the Eden Prairie Center in Eden Prairie, MN. On May 19, 2020,
Macerich Macerich ( ) is a real estate investment trust that invests in shopping centers. It is the third-largest owner and operator of shopping centers in the United States. As of December 31, 2020, the company owned interests in 52 properties comprisi ...
announced that Scheels will open its first Arizona location at
Chandler Fashion Center Chandler Fashion Center is a regional shopping center located in the city of Chandler, Arizona, and is the second largest mall in the Phoenix metropolitan area. The mall is owned by Macerich and was developed by Westcor a former subsidiary of Mac ...
in the fall of 2023, replacing a vacant
Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...
.


Scheels Outfitter brand

Scheels Outfitters is a premium brand exclusive to Scheels. Merchandise is designed for field experts by "Scheels Experts".Scheels Outfitters
- scheelssports.com This includes gear for camping, fishing, and hunting.


See also

*
Academy Sports + Outdoors Academy Sports + Outdoors is an American sporting-goods store chain with corporate offices in the Katy Distribution Center in unincorporated western Harris County, Texas, United States, near Katy and west of Houston. For 74 years, it was a priva ...
*
Bass Pro Shops BPS Direct, L.L.C, doing business as Bass Pro Shops, is an American privately held retailer which specializes in hunting, fishing, camping, and other related outdoor recreation merchandise. With headquarters in Springfield, Missouri, Bass Pr ...
*
Cabela's Cabela's Inc. is an American retailer that specializes in hunting, fishing, boating, camping, shooting and other outdoor recreation merchandise. The chain is based in Sidney, Nebraska. Cabela's was founded by Richard N. Cabela in 1961. Cabela' ...
* Coral Ridge Mall *
Dick's Sporting Goods Dick's Sporting Goods, Inc. (stylized as "DICK'S Sporting Goods") is an American sporting goods retail company, based in Coraopolis, Pennsylvania. The company was established by Richard "Dick" Stack in 1948, and has approximately 854 stores an ...
*
Gander Mountain Gander Mountain, later known as Gander Outdoors and Gander RV, headquartered in St. Paul, Minnesota, was a retail network of stores for hunting, fishing, camping, and other outdoor recreation products and services. History Gander Mountain In ...
* Legendary Whitetails *
Sportsman's Warehouse Sportsman's Warehouse is an American outdoor sporting goods retailer which operates in 29 states across the United States. Sportsman's Warehouse sells apparel, footwear, and gear which caters to sportsmen and sportswomen with interests in hunting, ...
* List of North Dakota companies


References


External links

* {{Official website, https://www.scheels.com 1902 establishments in Minnesota Clay County, Minnesota Companies based in Fargo–Moorhead Employee-owned companies of the United States Fargo, North Dakota Online retailers of the United States Privately held companies based in Minnesota Privately held companies based in North Dakota Retail companies established in 1902 Sporting goods retailers of the United States