''Scarlet'' was a monthly women's magazine with a focus on sex topics run by Helix Media until it was relaunched in November 2004 with the tag line, "the new magazine for women who get it". It was published by Blaze Publishing Ltd, then sold to Interactive Publishing. It was distributed UK-wide at retailers such as

W H Smith WHSmith (also written WH Smith, and known colloquially as Smith's and formerly as W. H. Smith & Son) is a British retailer, headquartered in Swindon, England, which operates a chain of high street, railway station, airport, port, hospital and m ...

Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in th ...

Superdrug Superdrug Stores plc (trading as Superdrug) is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK. The company is owned by A.S. Watson (Health & Beauty UK) Ltd which is part of the A.S. Watson Group. It ...

and

Somerfield Somerfield (; originally Gateway) was a chain of small to medium-sized supermarkets operating in the United Kingdom. The company also previously owned the Kwik Save chain of discount food stores. The company was taken over by the Co-operative ...

. It is currently being republished as a digital only magazine by a new publishing company called Scarlet Media Limited. ''Scarlet'' went into

liquidation Liquidation is the process in accounting by which a company is brought to an end in Canada, United Kingdom, United States, Ireland, Australia, New Zealand, Italy, and many other countries. The assets and property of the company are redistrib ...

and ceased publication in June 2010. It has recently been bought by a new publishing company, called Scarlet Media Limited, to launch as a digital only magazine.

Intentions

''Scarlet'' claims to empower women to lead healthier lives through "frank informative features that talk to the readers the way women talk to each other when men aren't around." Its fiction section 'attempts to promote safe sex through eroticising

condom A condom is a sheath-shaped barrier device used during sexual intercourse to reduce the probability of pregnancy or a sexually transmitted infection (STI). There are both male and female condoms. With proper use—and use at every act of in ...

use. launched a campaign against

Fatism Social stigma of obesity is broadly defined as bias or discriminatory behaviors targeted at overweight and obese individuals because of their weight. Such social stigmas can span one's entire life, as long as excess weight is present, starting ...

in the media.''Scarlet'' Magazine - Fatism
/ref> ''Scarlet'' has received positive reviews in UK daily newspapers ''

The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...

'' and ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

''.

References

{{DEFAULTSORT:Scarlet (magazine) Monthly magazines published in the United Kingdom Defunct women's magazines published in the United Kingdom Magazines established in 2004 Magazines disestablished in 2010