Sayidaty
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''Sayidaty'' (
Arabic Arabic (, ' ; , ' or ) is a Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C. E.Watson; Walter ...
سيدتي ''Sayyidatī'', meaning ''My Lady'' in English) is a weekly Arabic and a monthly English
women's magazine This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of women. Currently published *'' 10 Magazine'' (UK - distributed worldwide) *''Al Jamila'' (Saudi Arabia) *'' All ...
published in both
Riyadh Riyadh (, ar, الرياض, 'ar-Riyāḍ, lit.: 'The Gardens' Najdi pronunciation: ), formerly known as Hajr al-Yamamah, is the capital and largest city of Saudi Arabia. It is also the capital of the Riyadh Province and the centre of th ...
and
Beirut Beirut, french: Beyrouth is the capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, which makes it the third-largest city in the Levant region. The city is situated on a peninsula at the midpoint o ...
and distributed throughout
the Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europea ...
,
North Africa North Africa, or Northern Africa is a region encompassing the northern portion of the African continent. There is no singularly accepted scope for the region, and it is sometimes defined as stretching from the Atlantic shores of Mauritania in ...
,
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...
and America.


History

''Sayidaty'' was founded by Hisham Hafiz and his brother Muhammed Hafiz in London. Later, it was started in
Riyadh Riyadh (, ar, الرياض, 'ar-Riyāḍ, lit.: 'The Gardens' Najdi pronunciation: ), formerly known as Hajr al-Yamamah, is the capital and largest city of Saudi Arabia. It is also the capital of the Riyadh Province and the centre of th ...
in March 1981. The magazine was relocated from London to
Riyadh Riyadh (, ar, الرياض, 'ar-Riyāḍ, lit.: 'The Gardens' Najdi pronunciation: ), formerly known as Hajr al-Yamamah, is the capital and largest city of Saudi Arabia. It is also the capital of the Riyadh Province and the centre of th ...
in 2005. The English edition was launched in 2007.(24 December 2007)
First issue of Sayidaty magazine in English releases in Riyadh
''AMEinfo'', Retrieved 13 December 2010
Hala Al Nasser, who is current editor-in-chief of ''
Rotana Magazine ''Rotana Magazine'' (in Arabic مجلة روتانا pronounced Majallat Rotana) is a pan-Arab arts and entertainment weekly magazine published in Arabic by Rotana Group owned by Prince Al-Waleed bin Talal. It is distributed across the entire ME ...
'', is one of the magazine's former editors. As of 2013 Mohammed Fahad Al-Harthi was the editor-in-chief of the magazine who appointed to the post in 2004. As of 2010 Lebanese journalist Hadia Said was the cultural editor of the magazine. End of 2020 Lama Alshethri was the editor-in-chief of the magazine.


Ownership

''Sayidaty'' is one of the magazines published by Saudi Research and Publishing Company, a subsidiary of Saudi Research and Marketing Group (SRMG). SRMG also owns other magazines such as '' Al Jamila'', ''
The Majalla ''The Majalla'', often directly transliterated as ''Al Majalla'' (Arabic:المجلة, "the magazine") is a Saudi-owned, London-based political news journal published in Arabic, English and Persian. The magazine's headquarters in Saudi Arabia i ...
'', ''Bassim'', ''Urdu Magazine'' and '' Hia'' as well as newspapers such as '' Arab News'', ''
Al Eqtisadiah Al Eqtisadiah ( ar, الاقتصادية, 'The Economy') is a Saudi daily business newspaper, published by Saudi Research and Publishing Company. It has been in circulation since 1962. History ''Al Eqtisadiah'' was first launched as an economic ...
'', ''
Urdu News Urdu News is now an independent news website with the focus on Pakistan, Saudi Arabia and other parts of the globe. It was first daily Urdu newspaper published in Jeddah, Saudi Arabia, and also in other Arab countries. History and ownership ''U ...
'' and ''
Asharq al Awsat ''Asharq Al-Awsat'' ( ar, الشرق الأوسط, Aš-Šarq al-ʾAwsaṭ, meaning "The Middle East") is an Arabic international newspaper headquartered in London. A pioneer of the "off-shore" model in the Arabic press, the paper is often noted f ...
''.


Contents

''Sayidaty'', the first and only Pan Arab women weekly, provides professional and quality reading, making it the most powerful advertising vehicle among women's magazine in Saudi Arabia and the
Persian Gulf The Persian Gulf ( fa, خلیج فارس, translit=xalij-e fârs, lit=Gulf of Fars, ), sometimes called the ( ar, اَلْخَلِيْجُ ٱلْعَرَبِيُّ, Al-Khalīj al-ˁArabī), is a mediterranean sea in Western Asia. The bod ...
region. The magazine mostly covers a wide range of topics favoured by the modern Arab women, from beauty and fashion to social and family life. In June 2013 it was expanded to cover two new sections: one on
human behavior Human behavior is the potential and expressed capacity ( mentally, physically, and socially) of human individuals or groups to respond to internal and external stimuli throughout their life. Kagan, Jerome, Marc H. Bornstein, and Richard M. ...
, and another for
teenagers Adolescence () is a transitional stage of physical and psychological development that generally occurs during the period from puberty to adulthood (typically corresponding to the age of majority). Adolescence is usually associated with the t ...
and college students.


Target readership and circulation

The magazine is said to target primarily families, focusing on conscious housewives. ''Sayidaty'', along with ''
Al Yamamah Al-Yamama ( ar, اليَمامَة, al-Yamāma) is a historical region in the southeastern Najd in modern-day Saudi Arabia, or sometimes more specifically, the now-extinct ancient village of Jaww al-Yamamah, near al-Kharj, after which the rest ...
'' and ''
The Majalla ''The Majalla'', often directly transliterated as ''Al Majalla'' (Arabic:المجلة, "the magazine") is a Saudi-owned, London-based political news journal published in Arabic, English and Persian. The magazine's headquarters in Saudi Arabia i ...
'', is among popular magazines in Saudi Arabia. The circulation of the magazine at the end of the 1990s was 140,000 copies per issue. In April 2014, its online version received 39 million hits according to the reports by the editor-in-chief.


See also

List of magazines in Saudi Arabia In the 1990s there were about twenty-five magazines and periodicals in Saudi Arabia. Editions of some international magazines, including '' Marie Claire'' and ''Madame Figaro'', are also published in the country. The Arabic edition of ''Madame Fig ...


References


External links

* {{DEFAULTSORT:Sayidaty 1981 establishments in Saudi Arabia Arabic-language magazines English-language magazines Magazines established in 1981 Magazines published in Beirut Magazines published in London Magazines published in Saudi Arabia Mass media in Riyadh Monthly magazines Women's magazines Weekly magazines