SaveRite was a

U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

chain of discount grocery stores owned by Winn-Dixie. The store offered a smaller selection and less customer support than most grocery stores. The chain's marketing was based on its mascot Captain SaveRite, who is shown as a cartoon super-hero resembling

Captain America Captain America is a superhero appearing in American comic books published by Marvel Comics. Created by cartoonists Joe Simon and Jack Kirby, the character First appearance, first appeared in ''#Golden Age, Captain America Comics'' #1 (cover ...

. Winn-Dixie created the SaveRite brand as an experiment to increase its revenues and opened 11 stores throughout its distribution area. In November 2001, Winn-Dixie announced plans to convert nearly all of its 40-some Winn-Dixie and Winn-Dixie Marketplace brand stores in the metro

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

area into SaveRites as a last-ditch effort to keep a hold on its market share, which was rapidly declining due to stiff competition from

Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

Publix Publix Super Markets, Inc., commonly known as Publix, is an employee-owned American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and ...

Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cincin ...

Ingles Ingles Markets, Inc. (stylized as ingles) is an American supermarket chain based in Black Mountain, North Carolina. As of September 2021, the company operates 198 supermarkets in the Southeastern United States. The company is listed on the NASD ...

Food Lion Food Lion is an American regional grocery store chain headquartered in Salisbury, North Carolina, that operates over 1100 supermarkets in 10 states of the Mid-Atlantic and Southeastern United States (Delaware, Georgia, Kentucky, Maryland, North ...

, and other similar stores. However, in 2005, SaveRite pulled out of the Atlanta area due to Winn-Dixie's decision to close 386 stores. Prior to cuts in February 2006, the only known states that had at least one SaveRite were

Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

, and

Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...

, most notably in the

Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures rele ...

metro area and in the

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area. On February 28, 2006, Winn Dixie announced that it would close about 11 additional SaveRite stores in Central Florida. On August 18, 2011, Winn Dixie announced it was converting the six remaining SaveRite locations to the Winn-Dixie banner. The conversion from SaveRite to Winn-Dixie was to take about four months, during which time the stores would remain open. All the SaveRite employees were to continue working for Winn-Dixie.

References

Supermarkets of the United States Companies that filed for Chapter 11 bankruptcy in 2005 Retail companies disestablished in 2011 {{US-retail-company-stub