Save Our Surf (SOS) was a community environmental organization that protested off-shore development, the destruction of local surfing spots and the suburbanization of Oʻahu's coastlines. The founder and principal spokesman for the group was John M. Kelly, Jr. As described by Kelly in 1971, the SOS strategy was based on three simple concepts: respect the intelligence of the people, get the facts to them and help the people develop an action program. Using old fashioned political techniques – hand-bills, demonstrations and colorful presentations at public meetings – SOS quickly developed strong grassroots support in the community at large and expanded to mobilize forces from the community for confrontations with the establishment in the era of "people power".

History

Save Our Surf was started in late 1964 by Kelly as a protest organization. The goal of SOS, Kelly said then, was to advocate for surfers by preserving surfing sites, promoting surfer safety and creating a positive image of the sport. Kelly describes the social and cultural context through which SOS emerged:

"Hawaiʻi was in the post-statehood grip of rapid change when "Save Our Surf" (SOS) struggles began in the early 1960s. Freeways were beginning to rip up old communities. Waikīkī was turning into a concrete jungle. Familiar landmarks were disappearing. Surfing friends were being drafted for a far-off war and coming home bitter, if alive. Hawaiʻi's shoreline – the habitat of many people – was under assault. Surfing sites, fish and fishing areas, old beach trails, parking areas and public access were disappearing. Once clean shoreline waters near town wereturning dirty brown or green, and beginning to smell. Pollution almost suddenly appeared everywhere – on roads, sidewalks, beaches, in city air and in the news."

The movement grew overnight in 1969 when plans were unveiled by the Army Corps of Engineers and the state of

Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only stat ...

to "broaden" the beaches of

Waikiki Waikiki (; haw, Waikīkī; ; also known as Waikiki Beach) is a neighborhood of Honolulu on the south shore of the island of Oahu in the U.S. state of Hawaii. Waikiki is most famous for Waikiki Beach, which is one of six beaches in the district ...

. The organization was instrumental in preventing offshore development around the Islands and saving 140 surfing sites between Pearl Harbor and Koko Head. John M. Kelly, Jr. died on October 3, 2007.Hawaii surf activist John Kelly dies
HonoluluAdvertiser.com Obituary last accessed 12/31/08 Some of the work of SOS is continued by th
Surfrider Foundation
for instance th

campaign.

Footnotes

{{Reflist

References

*Kū'ē, Thirty Years of Land Struggles in Hawaii, Text and Captions by Haunani-Kay Trask, Photographic Essay by Ed Greevy, Mutual Publishing, Honolulu, 2004.
The Rise of Ethnic Studies at the University of Hawai'i: Anti-War, Student and Early Community Struggles
by John Witeck posted August 1, 2002 on The Asian American Movement Ezine

excerpted from Turning the Tide: Journal of Anti-Racist Activism, Research & Education Volume 7, #3-4, Summer 1994

External links

University of Hawaii at Manoa.edu: Save Our Surf, a Grassroots Organization (archives homepage/searchpage)
— ''online digital visual/printed collection''.

— ''photographs and recollections by Ed Greevy''.

— ''in "OUR ENVIRONMENT", by Stewart Udall and John Stansbury (September 1971)''.
Plansea.org: Save Our Surf and Oceans
— ''non-profit video production company based in Honolulu, Hawaii.'' Environmental organizations based in Hawaii Beaches of Hawaii Surfing in Hawaii Waikiki Environmental organizations established in 1964 1964 establishments in Hawaii